
Zebra Affiliate Program
Program Details
Details
About Zebra
The Zebra is one of the best-known auto insurance comparison sites in the United States. Drivers answer a few questions and instantly see rates from many major insurers side by side. It has compared quotes for millions of Americans and is widely cited in US media. The strong brand makes it an easy sell to anyone shopping for car insurance.
Important Program Information
Why Promote This Offer
The Zebra affiliate program pays a CPL of $6 for every completed auto insurance lead form in the United States. A flat $6 on a free comparison form is a high-certainty payout in a premium vertical.
- A flat $6 CPL on a free quote form delivers predictable economics at scale
- The Zebra is one of the most recognized insurance comparison brands in the US, which lifts click-through and trust
- Insurance comparison demand runs year-round, spiking at renewals and after premium increases
- A single lead-form trigger keeps attribution clean and validation rates high
Who Should Promote This
Ideal Publisher Profile
Best suited to US personal finance sites, auto and car-buying publishers, insurance content blogs, finance newsletters, and media buyers running search, native, or social traffic to comparison flows.
Audience Match
US drivers aged 25 to 65 actively comparing insurance rates, including new car buyers and renewal shoppers.
Traffic Rules
Allowed
- Personal finance and insurance content sites
- Auto and car-buying blogs
- Email campaigns to opted-in finance audiences
- Native ads on financial and news media
- Search traffic on non-brand insurance keywords
- Display and push traffic
- Social media ad campaigns
Not Allowed
- Incentivized form fills
- Fake, bot, or duplicate lead data
- Brand keyword bidding on Zebra terms
- Self-referrals
- Misleading premium or savings claims
- SMS spam or unsolicited calls
Compliance Note
US insurance lead generation must follow TCPA and state marketing rules. Creatives can reference comparison and potential savings but must not state guaranteed rates or discounts.
Tracking Flow
- Publisher places their S2S postback tracking link in finance or auto content.
- User clicks and is directed to The Zebra comparison site.
- User starts the quote form.
- User completes the lead form with valid details.
- S2S postback fires the conversion event to the affiliate network.
- Conversion enters the 30-day validation window.
- After validation, $6 is credited to the publisher's payout balance.
Tracking Window: 30 days | Attribution: Last-click | Tracking Method: S2S Postback | Deduplication: One CPL per unique new United States user
Promotional Tips
- Lean on The Zebra's brand recognition in creatives, since familiarity lifts form completion
- Target car-buying moments with content on insuring a new or used vehicle
- Use side-by-side savings narratives that mirror the product's comparison experience
- Capture renewal-season traffic with timely how-to-switch-insurers content
Payment Methods
Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.
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