Why Promote This Offer

The Zebra affiliate program pays a CPL of $6 for every insurance lead submitted by a new US user through the platform. As one of the most recognised auto insurance comparison sites in the US with 18 million-plus quotes generated and all 50 states covered, The Zebra gives publishers a credible, high-conversion CPL offer in America's most competitive insurance vertical.

1. A $6 CPL on a submitted insurance lead is competitive in the US insurance comparison affiliate space, reflecting The Zebra's strong brand trust and the high advertiser value of a verified, completed quote request.
2. The Zebra's partnerships with 100-plus carriers and its no-data-selling policy give it strong consumer trust that drives higher form completion rates than lesser-known comparison platforms.
3. Auto insurance is a mandatory recurring purchase for US drivers, creating consistent year-round lead volume independent of seasonal trends or discretionary spending.
4. The CPL model fires at form completion with no purchase requirement, making it one of the lower-friction conversion events available in the US insurance affiliate vertical.

Who Should Promote This

Ideal Publisher Profile

Best suited for US auto insurance comparison and review sites, personal finance and money-saving content platforms, car buying and vehicle ownership blogs, YouTube channels covering insurance tips and rate comparisons, and media buyers running SEM or native campaigns targeting US drivers actively comparing auto insurance quotes.

Audience Match

Converts best with US adults aged 18 and above who own or are purchasing a vehicle and want to compare real quotes from multiple carriers in one place without phone calls, data selling, or being redirected to individual insurer websites to reenter their information.

Traffic Rules

Allowed

• Organic US auto insurance comparison, review, and rate guide content
• Car buying, vehicle ownership, and first-time driver content linking to insurance comparison
• Email marketing to opted-in US auto insurance and personal finance audiences
• Native advertising on US automotive, finance, and consumer platforms
• Display and DSP campaigns geo-targeted to US drivers with insurance comparison intent
• SEM campaigns on non-branded auto insurance comparison keywords with prior approval

Not Allowed

• Incentivized or reward-based lead submissions
• Fraudulent or fabricated user and vehicle information
• Brand keyword bidding on The Zebra paid search terms
• Traffic from outside the United States
• Misleading claims about guaranteed savings or specific rate reductions
• Content targeting users under 18

Compliance Note

All promotions must comply with FTC advertising guidelines and applicable state insurance advertising regulations. Do not guarantee specific premium savings amounts or imply that submitting a quote request guarantees coverage or a specific rate. Creative pre-approval required before launch.

Tracking Flow

1. Publisher places their CPL tracking link in US auto insurance comparison or car ownership content.
2. User clicks and lands on The Zebra insurance quote comparison form.
3. User enters their ZIP code, vehicle details, driving history, and coverage preferences.
4. User submits the completed quote request form.
5. Postback fires the lead submission conversion event to the affiliate network.
6. Lead enters the validation window for deduplication and quality check.
7. After validation, $6 is credited to the publisher's payout balance per valid lead.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: Postback  |  Deduplication: One CPL per unique new US user insurance lead submission

Promotional Tips

• Auto insurance comparison content benchmarking The Zebra against Insurify, Jerry, and Gabi on carrier count and quote speed is the strongest acquisition angle - US drivers research which comparison tool gives the most quotes before choosing one.
• The Zebra's no-data-selling policy is a strong trust differentiator in a vertical where users are wary of spam calls - content highlighting this feature converts strongly with privacy-conscious US insurance shoppers.
• High-premium state content covering Michigan, Louisiana, and Florida where average auto insurance rates are among the US highest delivers strong lead volume from users most motivated to find cheaper coverage.
• For media buyers, SEM targeting queries like compare car insurance quotes and best auto insurance comparison site delivers the highest-intent US insurance shoppers who are ready to complete a quote form immediately.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.