Mcluck Affiliate Program

Why Promote This Offer

The McLuck affiliate program pays a CPA of $90 for every first coin package purchase made by a new user in the United States. As a sweepstakes casino available in 35 states and DC with 1,000-plus games and a real-cash redemption model, McLuck offers publishers one of the strongest first-purchase payouts in the US social casino affiliate market.

1. A $90 CPA on a first coin purchase is an exceptionally strong payout for the US sweepstakes casino space, reflecting the high LTV of a paying McLuck player who enters a repeat-purchase game loop with ongoing jackpots and loyalty rewards.
2. McLuck's availability in 35 states and DC — covering large population markets like Texas, Florida, Georgia, and Pennsylvania — creates one of the widest addressable audiences of any US social casino affiliate program.
3. The sweepstakes model makes McLuck legally accessible in most US states where traditional real-money online casino is not available, giving publishers a real-cash gaming offer for audiences who cannot access regulated iGaming platforms.
4. The first coin purchase trigger is a clear, single transactional event tied to real spend — ensuring publisher commissions are backed by a genuine paying user rather than a free registration or app install.

Who Should Promote This

Ideal Publisher Profile

Best suited for US sweepstakes casino review and comparison sites, online slots and casino bonus content platforms targeting American audiences, YouTube channels and TikTok creators covering social casino games and jackpot wins, loyalty and rewards app comparison sites, and media buyers running in-app display or push campaigns geo-targeted to McLuck's approved US states.

Audience Match

Converts best with US adults aged 21 and above in McLuck's approved states who enjoy online slots and casino-style games, are familiar with the sweepstakes coin model, and are looking for a platform where they can purchase extra coins and redeem winnings for real cash.

Traffic Rules

Allowed

• Organic US sweepstakes casino, social casino, and online slots review content
• Casino bonus and coin package comparison articles targeting American audiences
• Email marketing to opted-in US gaming and entertainment audiences
• Native advertising on US gaming, entertainment, and lifestyle platforms
• In-app display and DSP campaigns geo-targeted to McLuck's 35 approved states
• Social media content on YouTube, TikTok, and Instagram targeting US casino game fans
• Sweepstakes and loyalty program comparison platforms

Not Allowed

• Incentivized or reward-based referrals
• Fraudulent purchases or account registrations
• Brand keyword bidding on McLuck paid search terms
• Traffic from states not approved for McLuck (California, New York, New Jersey, Michigan, and other prohibited territories)
• Content targeting users under 18
• Misleading claims about guaranteed cash winnings or return rates

Compliance Note

McLuck operates as a sweepstakes casino under US promotional sweepstakes law. All promotions must clearly communicate the sweepstakes model and not misrepresent McLuck as a real-money gambling platform. Do not advertise in states listed as prohibited territories by McLuck. Responsible gaming messaging required where mandated.

Tracking Flow

1. Publisher places their S2S Postback tracking link in US social casino or sweepstakes content.
2. User clicks and is directed to the McLuck app on the Apple App Store or Google Play.
3. User downloads, installs, and registers their McLuck account.
4. User selects a coin package and completes their first real-money coin purchase.
5. S2S Postback fires the first-purchase conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $90 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new US user first coin purchase

Promotional Tips

• Sweepstakes casino comparison content ranking McLuck against Pulsz, High 5 Casino, and Fortune Coins is the strongest acquisition angle — US players actively compare coin packages, welcome bonuses, and redemption rates before making their first purchase, and McLuck's 1,000-plus game library and jackpot mechanics are strong differentiators.
• Jackpot win and big payout content — showcasing McLuck's McJackpots and real redemption success stories — converts strongly with US social casino audiences who are motivated by the real-cash prize potential of Sweeps Coins.
• State-specific content targeting large markets like Texas, Florida, and Pennsylvania where real-money online casino is not available is a particularly strong angle — for residents of these states, McLuck is one of the few legal options for casino-style gaming with real prizes.
• For media buyers, in-app placements in US mobile gaming, entertainment, and casual game apps deliver strong contextual reach to users already engaged in app-based gaming who are receptive to a social casino offer with cash prize potential.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.