Why Promote This Offer

The McLuck affiliate program pays a CPA of $90 for every first coin package purchase by a new US user. As a sweepstakes casino available in 35 states and DC with 1,000-plus games and a real-cash redemption model, McLuck offers publishers one of the strongest first-purchase payouts in the US social casino affiliate market.

1. A $90 CPA on a first coin purchase is an exceptionally strong payout in the US sweepstakes casino space, reflecting the high LTV of a paying McLuck player who enters a repeat-purchase loop with ongoing jackpots and loyalty rewards.
2. McLuck's availability in 35 states and DC — covering large markets like Texas, Florida, Georgia, and Pennsylvania — creates one of the widest addressable audiences of any US social casino affiliate program.
3. The sweepstakes model makes McLuck legally accessible in most US states where traditional real-money online casino is not yet available, giving publishers a real-cash gaming offer for audiences locked out of regulated iGaming platforms.
4. The first coin purchase trigger is a real spend event — ensuring publisher commissions are backed by a genuine paying user rather than a free registration or app install.

Who Should Promote This

Ideal Publisher Profile

Best suited for US sweepstakes casino review and comparison sites, online slots and casino bonus content platforms targeting American audiences, YouTube channels and TikTok creators covering social casino games, and media buyers running in-app display or push campaigns geo-targeted to McLuck's approved states.

Audience Match

Converts best with US adults aged 21 and above in McLuck's approved states who enjoy online slots and casino-style games and are looking for a platform where real cash prizes can be redeemed from Sweeps Coins winnings.

Traffic Rules

Allowed

• Organic US sweepstakes casino, social casino, and online slots review content
• Casino bonus and coin package comparison articles targeting American audiences
• Email marketing to opted-in US gaming and entertainment audiences
• Native advertising on US gaming, entertainment, and lifestyle platforms
• In-app display and DSP campaigns geo-targeted to McLuck's 35 approved states
• Social media content on YouTube, TikTok, and Instagram targeting US casino game fans

Not Allowed

• Incentivized or reward-based referrals
• Fraudulent purchases or account registrations
• Brand keyword bidding on McLuck paid search terms
• Traffic from prohibited US states including California, New York, New Jersey, Michigan, and Nevada
• Content targeting users under 18
• Misleading claims about guaranteed cash winnings or return rates

Compliance Note

McLuck operates under US promotional sweepstakes law. All promotions must clearly communicate the sweepstakes model and not misrepresent McLuck as a real-money gambling platform. Do not advertise in prohibited states. Responsible gaming messaging required where mandated by state law.

Tracking Flow

1. Publisher places their S2S Postback tracking link in US social casino or sweepstakes content.
2. User clicks and is directed to the McLuck app on the App Store or Google Play.
3. User downloads, installs, and registers their McLuck account.
4. User selects a coin package and completes their first real-money purchase.
5. S2S Postback fires the first-purchase conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $90 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new US user first coin purchase

Promotional Tips

• Sweepstakes casino comparison content ranking McLuck against Pulsz, High 5 Casino, and Fortune Coins is the strongest acquisition angle — McLuck's 1,000-plus game library, McJackpots, and VIP loyalty program are strong differentiators in side-by-side content.
• State-specific content targeting large markets like Texas, Florida, and Pennsylvania — where real-money online casino is not available — is a particularly strong angle, as McLuck is one of the few legal options for casino-style gaming with real prize potential in these states.
• Jackpot win and redemption success content converts strongly with US social casino audiences motivated by real-cash prize potential — showcase McLuck's cash redemption process and winner stories where available.
• For media buyers, in-app placements in US mobile gaming and casual game apps deliver strong contextual reach to users already engaged in app-based gaming who are open to a social casino with real prizes.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.