Mcluck Affiliate Program

About Mcluck

McLuck is a US-based social casino app offering slots and casino-style games under a sweepstakes model, available on iOS via the Apple App Store. It operates across multiple US states where traditional real-money gambling is restricted, giving it broader geographic reach than licensed sportsbooks. The sweepstakes format attracts mobile-first casino enthusiasts who prefer no-risk gameplay before committing to purchases.

Important Program Information

WHY PROMOTE THIS OFFER

Ideal Publisher Profile

Best suited for US casino content creators, slots review YouTubers, mobile gaming blogs, and social casino comparison sites. Media buyers running in-app display, push, and DSP campaigns targeting US adults interested in mobile casino and slots gaming are also a strong fit.

Audience Match

Converts best with US adults aged 21 and above who enjoy mobile slots and social casino formats, particularly users already engaging with similar free-to-play or sweepstakes casino apps.

Reasons to Promote

1. $90 per first purchase is among the highest CPA payouts available in the US social casino segment.
2. The sweepstakes model allows targeting across a wider range of US states than real-money casino apps.
3. McLuck's iOS presence and clean UX support strong app install-to-purchase conversion rates.
4. Social casino content consistently drives high engagement on YouTube and Instagram, making creative 

TRAFFIC RULES

Allowed:

1. Organic casino and gaming content
2. YouTube slots review and social casino videos
3. Social media organic posts targeting US gaming audiences
4. Email marketing to opted-in gaming lists
5. Push notifications targeting US mobile casino users
6. In-app display and DSP campaigns targeting US adults
7. Native advertising on gaming and entertainment platforms

Not Allowed:

1. Incentivized or reward-based traffic
2. Coupon and cashback placements
3. Brand keyword bidding on McLuck paid search terms
4. Self-referrals and fraudulent installs
5. Content targeting users under 21

Note: Confirm any unlisted traffic source with the advertiser before running.

TRACKING FLOW

1. Publisher places their SDK affiliate link in content, video description, or ad creative.
2. User clicks and is directed to the McLuck app on the Apple App Store.
3. User installs the app and registers a new account.
4. User completes their first in-app purchase.
5. SDK fires the conversion event to the affiliate network.
6. Conversion enters the validation period.
7. After validation, $90 is credited to the publisher's payout balance.

Tracking Window: 30 days Attribution: Last-click Tracking Method: SDK Deduplication: One CPA per unique new user

PROMOTIONAL TIPS

1. Short gameplay demo videos on YouTube or TikTok showing McLuck's slot titles and the sweepstakes mechanics drive high install intent — users want to see the game before downloading.
2. For media buyers, targeting users of competing social casino apps via in-app placements reaches an audience already comfortable with mobile casino purchases and ready to convert.
3. Comparison articles positioning McLuck against other US sweepstakes casinos attract high-intent users who are actively evaluating options before their first purchase.
4. Facebook and Instagram ads targeting US adults interested in slots, card games, and casino entertainment deliver consistent installs at manageable cost for this payout level.