pointsbet Affiliate Program

Why Promote This Offer

The PointsBet affiliate program pays a CPA of $80 for every first-time deposit in Canada. Ontario's regulated betting market is one of North America's fastest growing, and licensed operators pay strongly for new depositors.

1. An $80 CPA reflects the high lifetime value of Canadian bettors, who stay active across NHL, NBA, and NFL seasons
2. PointsBet is licensed in Ontario's regulated market, which builds the trust needed for first deposits
3. Sportsbook and casino in one app widens the audience beyond pure sports bettors
4. A single first-deposit trigger keeps attribution simple and validation predictable

Who Should Promote This

Ideal Publisher Profile

Best suited to Canadian sports content sites, NHL and NBA tipster blogs, odds comparison platforms, sports podcasts and YouTube channels, and media buyers experienced with Ontario-regulated gambling traffic.

Audience Match

Canadian adults aged 21 to 45, heavily concentrated in Ontario, who follow hockey and basketball and bet on games regularly.

Traffic Rules

Allowed

• Organic sports content and news sites
• Tipster blogs and prediction platforms
• Email to opted-in sports betting audiences
• Native ads on sports and media platforms
• In-app display traffic via DSPs
• Push notification traffic
• Odds comparison placements

Not Allowed

• Incentivized referrals
• Coupon and cashback placements
• Brand keyword bidding on PointsBet terms
• Self-referrals
• Content targeting users under 19
• Traffic from provinces where the offer is not approved

Compliance Note

Online betting in Ontario is regulated by the AGCO and iGaming Ontario, which restrict bonus mentions in public advertising. Creatives must target adults of legal betting age, include responsible gambling messaging, and follow Ontario advertising standards.

Tracking Flow

1. Publisher places their SDK tracking link in sports content or ad creatives.
2. User clicks and is directed to the PointsBet app page.
3. User installs the app and registers an account.
4. User completes a first-time deposit.
5. SDK fires the conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $80 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: SDK  |  Deduplication: One CPA per unique new Canada user

Promotional Tips

• Anchor content around NHL coverage, the strongest year-round betting driver in Canada
• Push hardest during playoff windows for NHL and NBA when first deposits spike
• Note Ontario's restrictions on bonus advertising and build creatives around the product instead
• Use the dual sportsbook-plus-casino angle to capture users who want both in one app

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.