pointsbet Affiliate Program

About pointsbet

PointsBet is a regulated online sportsbook and casino available across multiple Canadian provinces, accessible via its iOS app on the Canadian App Store. It is backed by a publicly listed company with established credibility in the North American betting market. Canada's regulated single-event sports betting market, legalized in 2021, continues to grow, making this a strong GEO for sports betting publishers.

Important Program Information

WHY PROMOTE THIS OFFER

Ideal Publisher Profile

Best suited for Canadian sports content bloggers, NHL and CFL tipster sites, sportsbook comparison and review platforms, and media buyers running geo-targeted in-app display, push, or DSP campaigns targeting Canadian sports audiences.

Audience Match

Converts best with Canadian adults aged 19 and above who follow NHL, NFL, NBA, or CFL and are actively looking for a regulated, licensed platform to place sports bets.

Reasons to Promote

1. $80 per verified first deposit is a highly competitive CPA in the Canadian regulated sports betting market.
2. PointsBet is a publicly listed, licensed brand in Canada, reducing trust friction before the first deposit.
3. Canada's expanding provincial licensing creates a growing eligible audience pool for publishers to target.
4. The single first-deposit trigger keeps the conversion path short and attribution clean.

TRAFFIC RULES

Allowed:

1. Organic SEO and sports content targeting Canada
2. Telegram sports pick channels for Canadian audiences
3. Email marketing to opted-in Canadian sports lists
4. Native and push traffic geo-targeted to Canada
5. In-app display and DSP campaigns targeting Canadian adults
6. Sportsbook comparison and review site placements

Not Allowed:

1. Incentivized or reward-based traffic
2. Coupon and cashback placements
3. Brand keyword bidding on PointsBet paid search terms
4. Self-referrals and fraudulent registrations
5. Content targeting users under legal provincial gambling age

Note: Confirm any unlisted traffic source with the advertiser before launching.

TRACKING FLOW

1. Publisher places their SDK tracking link in Canadian-targeted sports content or ad creative.
2. User clicks and is directed to the PointsBet app on the Canadian App Store.
3. User installs the app and registers with age and identity verification.
4. User completes their first real-money deposit.
5. SDK fires the conversion event to the affiliate network.
6. Conversion enters a 30-day validation window.
7. After validation, $80 is credited to the publisher's payout balance.

Tracking Window: 30 days, Attribution: Last-click, Tracking Method: SDK, Deduplication: One CPA per unique new Canadian user

PROMOTIONAL TIPS

1. NHL playoff and CFL Grey Cup content windows are peak conversion periods for Canadian sports bettors — align content drops with these fixtures for the strongest first-deposit intent.
2. Sportsbook comparison articles such as best betting apps in Canada consistently attract high-intent users who are in the final stage of choosing a platform and ready to deposit.
3. PointsBet's regulated, publicly listed status is a strong content angle for Canadian audiences who prioritize safety and compliance when selecting a betting platform.
4. For media buyers, in-app placements in Canadian sports score and stats apps during live game periods deliver strong contextual relevance and conversion rates.