Why Promote This Offer

The PointsBet affiliate program pays a CPA of $80 for every first-time depositing Canadian player. As an iGaming Ontario-licensed sportsbook with a unique PointsBetting multiplication format, competitive odds across NHL, NFL, NBA, CFL, and MLB, and strong recognition among Canadian sports bettors, PointsBet gives publishers a premium sportsbook FTD payout in the regulated Ontario iGaming market.

1. A $80 CPA on Canadian sportsbook FTD is among the highest in the iGaming Ontario market and reflects the strong LTV of an activated PointsBet player who bets regularly using the unique PointsBetting format alongside standard fixed-odds betting.
2. PointsBet's distinctive PointsBetting product - where wins and losses are multiplied by the margin of victory - is a genuinely unique feature that gives publishers a differentiated content angle against the dozens of standard fixed-odds Canadian sportsbooks.
3. iGaming Ontario and AGCO regulation gives PointsBet the same full provincial compliance as market leaders DraftKings and FanDuel, converting Ontario players who specifically look for provincially licensed platforms.
4. Canadian sports betting demand peaks across NHL, NFL, CFL, and NBA seasons creating distinct year-round acquisition windows that publishers can time content campaigns against for maximum FTD conversion.

Who Should Promote This

Ideal Publisher Profile

Best suited for Ontario sports betting review and comparison sites, NHL, NFL, and CFL betting preview platforms, Canadian sportsbook bonus comparison sites, YouTube channels covering Canadian sports betting, and media buyers running display or native campaigns targeting Ontario adults aged 19 and above with sports betting intent.

Audience Match

Converts best with Ontario adults aged 19 and above who follow NHL, NFL, NBA, CFL, or MLB and want an iGaming Ontario-licensed sportsbook with a unique betting format that differs from standard fixed-odds platforms.

Traffic Rules

Allowed

• Organic Ontario sports betting, NHL, NFL, and CFL preview and comparison content
• PointsBet vs DraftKings vs FanDuel Ontario comparison articles
• Email marketing to opted-in Ontario sports betting and iGaming audiences
• Native advertising on Canadian sports news and entertainment platforms
• Display and DSP campaigns targeting Ontario adults aged 19-plus with sports betting intent
• Social media content targeting Ontario NHL and NFL fans during game season

Not Allowed

• Incentivized or bonus-stacking referrals
• Brand keyword bidding on PointsBet paid search terms
• Traffic from outside Ontario or Canada
• Content targeting users under 19 or self-excluded Ontario players
• Advertising contravening AGCO and iGaming Ontario advertising standards
• Content misrepresenting PointsBetting risk multiplier mechanics

Compliance Note

All promotions must comply with iGaming Ontario and AGCO advertising standards, including responsible gambling messaging. PointsBetting mechanics and the associated risk of multiplied losses must be disclosed accurately and fairly. Creative pre-approval required.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Canadian sports betting or iGaming content.
2. User clicks and is directed to the PointsBet website or iOS app.
3. User registers and completes identity verification per AGCO requirements.
4. User makes their first real-money deposit (minimum deposit applies).
5. S2S Postback fires the First-Time Deposit FTD conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $80 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new Ontario first-time depositing player

Promotional Tips

• PointsBetting explainer content that specifically explains how the multiplication format works and when it is advantageous is unique to PointsBet among Ontario sportsbooks - this content drives high-affinity conversions from sports bettors who are specifically looking for this format after seeing it advertised.
• NHL season preview and game betting content is the core annual acquisition window for Ontario sportsbooks - PointsBet's Canadian customer base skews heavily toward hockey bettors, making NHL-specific content the highest-intent acquisition angle throughout the season.
• PointsBet vs standard sportsbook comparison content that compares the upside and downside of PointsBetting against traditional fixed-odds betting converts sports bettors who are evaluating whether the format is right for them before depositing.
• For media buyers, display placements in TSN and Sportsnet digital properties during NHL and NFL game coverage reach Ontario sports fans in the highest-intent betting context immediately before and during live sporting events.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.