Why Promote This Offer

The 20Bet affiliate program pays a CPA of $70 for every first deposit by a new user in Canada, Denmark, or Spain. With a dual sportsbook and casino offering and local currency support across three regulated markets, this program gives publishers strong payout potential and wide content flexibility from a single affiliate account.

1. A $70 CPA on first deposit is competitive across all three geos, reflecting the high LTV of verified bettors in regulated Canadian, Danish, and Spanish markets.
2. 20Bet's dual sportsbook and casino offering gives publishers two distinct traffic angles - sports bettors and casino players - from a single affiliate program and a single tracking link.
3. Multi-geo availability across Canada, Denmark, and Spain lets publishers scale campaigns across three active betting markets without managing separate programs or accounts.
4. The first-deposit trigger is a single clean conversion event with no multi-step requirement, keeping attribution straightforward and minimising lead rejection rates.

Who Should Promote This

Ideal Publisher Profile

Best suited for sports betting review and comparison sites covering Canadian, Danish, and Spanish markets, NHL and NFL tipster blogs, online casino and slot review platforms, Telegram sports pick communities, and media buyers running programmatic or push campaigns geo-targeted to these three markets.

Audience Match

Converts best with adults aged 18 and above in Canada, Denmark, and Spain who follow major sports leagues or play online casino games and are looking to open a new betting or gaming account with a platform that covers both sports and casino in one place.

Traffic Rules

Allowed

• Organic sports betting tips and preview content in English, Danish, and Spanish
• Online casino and slot review sites targeting Canadian, Danish, and Spanish users
• Email marketing to opted-in iGaming audiences in target geos
• Native advertising on sports and news platforms in target markets
• In-app display and DSP campaigns geo-targeted to Canada, Denmark, or Spain
• Push notifications targeting sports and casino users in target geos
• Bookmaker and casino comparison sites in regulated markets

Not Allowed

• Incentivized or reward-based referrals
• Coupon and cashback placements not pre-approved by the advertiser
• Brand keyword bidding on 20Bet paid search terms
• Self-referrals and fraudulent account registrations
• Traffic from outside the three approved geos
• Content targeting users under 18

Compliance Note

Promotions must comply with AGCO standards in Canada, Spillemyndigheden guidelines in Denmark, and DGOJ rules in Spain. All creatives must include required responsible gambling messaging. Creative approval required before launch.

Tracking Flow

1. Publisher places their S2S Postback tracking link in sports or casino content targeting approved geos.
2. User clicks and is directed to the 20Bet app or mobile site.
3. User registers and completes identity verification.
4. User makes their first real-money deposit.
5. S2S Postback fires the first-deposit conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $70 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new depositing user

Promotional Tips

• For Canada, NHL playoffs, NFL season, and CFL fixtures drive the highest first-deposit intent - aligning content to these seasonal peaks delivers above-average conversion rates from Canadian bettors.
• For Denmark and Spain, UEFA Champions League and domestic football leagues are the strongest conversion windows - publish odds preview content ahead of fixtures to capture in-market betting intent.
• Casino bonus and slot review content provides a second acquisition angle beyond sports, reaching casino players who convert independently of the sports calendar throughout the year.
• For media buyers, programmatic placements in sports score and stats apps during live events reach users in an active betting mindset across all three geos simultaneously.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.