20 Bet Affiliate Program
Program Details
Details
Countries
About 20 Bet
20Bet is a global online sportsbook and casino platform offering sports betting across 60-plus sports, thousands of pre-match and live markets, and a full casino library featuring slots, live dealer tables, and jackpot games from providers including Pragmatic Play, Evolution, and NetEnt. Available as a dedicated mobile app on iOS and Android, 20Bet supports local currencies including CAD, DKK, and EUR, and local payment methods such as Interac for Canada and Trustly for Denmark, operating under a Curacao eGaming licence. The platform is available across Canada, Denmark, and Spain — three regulated or emerging betting markets with strong digital user bases and year-round sports calendars. The combination of a sports-first interface, competitive live betting odds, and a sizeable casino offering gives publishers multiple acquisition angles across both verticals.
Important Program Information
Why Promote This Offer
The 20Bet affiliate program pays an amount of $70 for every first deposit made by a new user in Canada, Denmark, or Spain. With three regulated betting markets, a dual sportsbook and casino offering, and a clean single-trigger conversion, this program gives publishers strong payout potential and wide content flexibility across both sports and casino verticals.
- A $70 CPA on first deposit is competitive across all three geos, reflecting the high LTV of verified bettors in regulated Canadian, Danish, and Spanish markets.
- 20Bet's dual sportsbook and casino offering gives publishers two distinct traffic angles — sports bettors and casino players — from a single affiliate program.
- Multi-geo availability across Canada, Denmark, and Spain allows publishers to scale a single campaign across three active betting markets without managing separate programs.
- The first-deposit trigger is a single clean conversion event with no multi-step requirement, making attribution straightforward and tracking reliable.
Who Should Promote This
Ideal Publisher Profile
Best suited for sports betting review and comparison sites covering Canadian, Danish, and Spanish markets, NHL, NFL, and football tipster blogs, online casino and slot review platforms, Telegram and Discord communities for sports picks, and media buyers running programmatic or push campaigns geo-targeted to Canada, Denmark, or Spain.
Audience Match
Converts best with adults aged 18 and above in Canada, Denmark, and Spain who follow major sports leagues or play online casino games and are actively seeking a new regulated betting or gaming account.
Traffic Rules
Allowed
- Organic sports betting tips and preview content in English, Danish, and Spanish
- Online casino and slot review sites targeting Canadian, Danish, and Spanish users
- Email marketing to opted-in iGaming audiences in target geos
- Native advertising on sports, entertainment, and news platforms in target markets
- In-app display and DSP campaigns geo-targeted to Canada, Denmark, or Spain
- Push notifications targeting sports and casino app users in target geos
- Bookmaker and casino comparison sites operating in regulated markets
Not Allowed
- Incentivized or reward-based referrals
- Coupon and cashback placements
- Brand keyword bidding on 20Bet paid search terms
- Self-referrals and fraudulent registrations
- Traffic from outside the approved geos
- Content targeting users under 18
Compliance Note
Promotions must comply with applicable gambling advertising regulations in each geo: AGCO standards in Canada, Spillemyndigheden guidelines in Denmark, and DGOJ rules in Spain. Creative approval required before launch.
Tracking Flow
- Publisher places their S2S Postback tracking link in sports or casino content targeting the approved geos.
- User clicks and is directed to the 20Bet app listing or mobile site.
- User registers an account and completes identity verification.
- User makes their first real-money deposit.
- S2S Postback fires the first-deposit conversion event to the affiliate network.
- Conversion enters the 30-day validation window.
- After validation, $70 is credited to the publisher's payout balance.
Tracking Window: 30 days | Attribution: Last-click | Tracking Method: S2S Postback | Deduplication: One CPA per unique new depositing user
Promotional Tips
- For Canada, align content with NHL playoffs, NFL season, and CFL fixtures — these are the highest-intent windows for Canadian sports bettors making their first account deposit.
- For Denmark and Spain, UEFA Champions League, domestic football leagues, and major tennis events drive strong first-deposit intent; publish odds preview and betting guide content ahead of fixtures.
- Casino audiences respond strongly to slot review content and jackpot round-up articles — 20Bet's multi-provider casino library gives publishers rich content angles beyond sports alone.
- For media buyers, programmatic placements in sports score and stats apps during live events deliver strong in-context reach to users in an active betting mindset across all three geos.
Payment Methods
Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.
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