Why Promote This Offer

The ToonieBet affiliate program pays a CPA of $100 for every first-time depositing player from Canada. As an iGaming Ontario-licensed casino and sportsbook with 3,300-plus games, 85,000-plus live events per month, NHL Ottawa Senators and CFL partnerships, and a $10 minimum deposit, ToonieBet gives publishers one of the strongest Canadian FTD payouts in the iGaming Ontario market.

1. A $100 CPA on Canadian FTD is highly competitive in the iGaming Ontario affiliate market, reflecting the strong LTV of an activated ToonieBet player who engages across both the casino and sportsbook verticals from a single wallet.
2. ToonieBet's Official Ottawa Senators and CFL partnership status give it localised brand recognition that converts Ontario sports fans who follow the NHL and CFL and are already engaged with affiliated brands.
3. iGaming Ontario and AGCO licensing gives ToonieBet the full regulatory credibility that converts Canadian players who will only play on provincially licensed sites, the most credible and growing segment of the Ontario iGaming market.
4. The $10 CAD minimum deposit is one of the most accessible entry points among Ontario-licensed platforms, maximising first-deposit conversion rates from players who want to test the platform before committing larger amounts.

Who Should Promote This

Ideal Publisher Profile

Best suited for Ontario sports betting and casino review content sites, NHL, CFL, and NBA betting preview platforms, Canadian gambling bonus comparison sites, iGaming Ontario review YouTube channels, and media buyers running display or native campaigns targeting Ontario adults aged 19 and above with sports betting or casino intent.

Audience Match

Converts best with Ontario adults aged 19 and above who follow the NHL, CFL, NFL, or NBA and are looking for a provincially licensed platform with a strong casino game library, live betting, and localised Canadian payment options.

Traffic Rules

Allowed

• Organic Ontario casino review, sports betting, and iGaming bonus comparison content
• NHL, CFL, NFL, and NBA betting preview and odds content targeting Ontario adults
• Email marketing to opted-in Ontario iGaming and sports betting audiences
• Native advertising on Canadian sports news and entertainment platforms
• Display and DSP campaigns geo-targeted to Ontario adults aged 19-plus with casino or betting intent
• Social media content on YouTube, Reddit, and X targeting Ontario iGaming audiences

Not Allowed

• Incentivized or bonus-stacking referrals
• Brand keyword bidding on ToonieBet paid search terms
• Traffic from outside Ontario or Canada
• Targeting players under age 19
• Self-excluded players on Ontario's iGaming self-exclusion registry
• Content contravening AGCO and iGaming Ontario advertising standards

Compliance Note

All promotions must comply with iGaming Ontario and AGCO advertising standards, including responsible gambling messaging. Odds and bonus terms must be accurate and include applicable wagering requirements. Do not target self-excluded players or users under 19. Creative pre-approval required.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Canadian iGaming or sports betting content.
2. User clicks and is directed to the ToonieBet website or iOS/Android app.
3. User registers and verifies their identity per AGCO requirements.
4. User makes their first real-money deposit (minimum $10 CAD) via Interac, e-wallet, or card.
5. S2S Postback fires the Success_ftd first-deposit conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $100 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new Ontario first-time depositing player

Promotional Tips

• NHL pre-game and live betting content tied to Ottawa Senators games is the highest-affinity acquisition angle for ToonieBet - the official partnership means ToonieBet imagery and promotions appear in Senators arenas, priming Ontario hockey fans for conversion.
• CFL betting content around Grey Cup season, regular season odds, and team previews is a strong Canadian-specific angle that competing international sportsbooks cannot match as effectively as an Official CFL Betting Partner.
• Casino game review content covering ToonieBet's Collections loyalty feature - where players unlock themed digital card sets for bonus spins and cash rewards - is a unique gamification angle that differentiates ToonieBet from standard casino review content.
• For media buyers, display placements in Sportsnet, TSN, and CBC Sports digital properties during NHL and CFL game days reach Ontario sports fans who are most receptive to betting offers immediately before, during, and after live sporting events.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.