Game App Marketers: Time to find that right balance between your User Acquisition & Retention Strategy
Amidst a chaos of more than 480,000 games available to the user to download and
play, grabbing the attention of the right user for your app isn’t that simple.
According to AppAnnie’s State of the Mobile 2022 Report, mobile game downloads
showed a massive growth of 3.03 billion downloads during the pandemic and of
course, the right time to act upon this is now. With the mobile gaming sector
accounting for $116 Billion worth of ad spend among all other sectors; it has
become more significant than