Why is there a flurry of Adtech Merger and Acquisition in 2021?

After a relatively slow 2020, merger and acquisition (M&A) activity in the adtech sector has seen a significant surge in 2021 — one that goes well beyond the natural curve of the overall market. The past few years have set the stage for this moment, and we are now looking at a maturing industry that is ripe for — and, in fact, requires — consolidation to continue to fulfill its promise. Some of 2021’s most notable moves included the following: * June 2021: Verve Group, the mobile ad tech unit ...

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Oct 29 3 MIN READ

Post-pandemic advertising techniques - An introduction to Programmatic Advertising

Programmatic is growing rapidly every year. It’s essential to embrace the trend and integrate it into your workflow to boost and optimize your mobile marketing efforts.

Aug 10 2 MIN READ

Programmatic Video Advertising in India

Videos have emerged as the most preferred form of content over the last few years on the wave of an unprecedented global growth in video consumption.

Aug 03 3 MIN READ

What is Ad Exchange? Benefits for Publishers and Advertisers

As digital advertising continues to take over marketing budgets, there is a need to demystify the role of an ad exchange platform. Despite being an integral part of online ad campaigns, many publishers and advertisers are not well versed in the benefits that this technological mediator provides. What is Ad Exchange? Ad exchanges are digital marketplaces that enable the automated buying and selling of ad media. They are a part of the programmatic ecosystem, as they are powered by real-time biddi