Post-pandemic advertising techniques - An introduction to Programmatic Advertising
Programmatic is growing rapidly every year. It’s essential to embrace the trend and integrate it into your workflow to boost and optimize your mobile marketing efforts.
Programmatic Video Advertising in India
Videos have emerged as the most preferred form of content over the last few years on the wave of an unprecedented global growth in video consumption.
What is Ad Exchange? Benefits for Publishers and Advertisers
As digital advertising continues to take over marketing budgets, there is a need to demystify the role of an ad exchange platform. Despite being an integral part of online ad campaigns, many publishers and advertisers are not well versed in the benefits that this technological mediator provides. What is Ad Exchange? Ad exchanges are digital marketplaces that enable the automated buying and selling of ad media. They are a part of the programmatic ecosystem, as they are powered by real-time biddi