Data driven retargeting solutions
Cross device targeting
Keep a track of your customers across multiple devices engaging them wherever they go, maximizing the probability of an action.
Dynamic and relevant ads
Show ads on which a user is most likely to act based on user affinity derived from our data learning through rigorous auto testing.
Predictive bidding
Anchorage the power of our algorithms which will bid for the right users at the right time, minimizing costs and maximizing returns.
How retargeting works
Collect data points
Collect data of the users including their location, demography, recently used apps and other such touch points.
Identify potential buyers
Filter out the users with lower probabilities of engagement, effectively choosing an audience with the highest chances of action.
Retarget relevant audience
Display relevant ads to relevant audience based on their engagement history and preferences to complete the process.
