
Betinia Affiliate Program
Program Details
Details
Countries
About Betinia
Betinia is a premium sports betting and casino platform operated by Soft2Bet and licenced by both the Swedish Gambling Authority (Spelinspektionen) and the Danish Gambling Authority (Spillemyndigheden), offering a sportsbook covering football, tennis, basketball, ice hockey, and esports alongside a casino library of 2,100-plus games from over 41 providers including Pragmatic Play and Evolution. Available as a dedicated mobile app on Android and iOS, Betinia features an advanced gamification system with the Betinia Coins loyalty programme, unique city-based progression mechanics, and weekly challenges — creating strong player retention beyond the initial first deposit. The Nordic betting market is among the highest-value in Europe, with Sweden and Denmark both operating under strict regulated frameworks that make the $110 FTD CPA reflective of the premium lifetime value of a verified Nordic bettor. Publishers can leverage both sports and casino content to drive high-intent first-deposit conversions from one of Europe's most engaged betting demographics.
Important Program Information
Why Promote This Offer
The Betinia affiliate program pays a CPA of $110 for every first deposit made by a new user in Sweden or Denmark. Licensed by both Spelinspektionen and Spillemyndigheden, and powered by a 2,100-plus game casino alongside a full sportsbook, Betinia's $110 FTD payout reflects the premium lifetime value of a verified Nordic bettor in one of Europe's most valuable regulated iGaming markets.
- A $110 CPA on first deposit is one of the strongest FTD payouts available in the Nordic regulated betting market, reflecting the high lifetime value of a verified Swedish or Danish bettor under strict licensing frameworks.
- Betinia's dual Spelinspektionen and Spillemyndigheden licensing gives it full regulatory legitimacy in both markets, ensuring publisher traffic lands on a compliant, trusted platform with no licensing risk.
- The platform's unique gamification system — city progression mechanics, Betinia Coins, and weekly challenges — drives significantly higher player retention and reactivation rates than standard sportsbooks, maximising publisher LTV on first-deposit traffic.
- The combination of a deep sportsbook and a 2,100-plus game casino gives publishers two distinct content and traffic angles from a single affiliate program, enabling diversified acquisition across sports and casino audiences.
Who Should Promote This
Ideal Publisher Profile
Best suited for Swedish and Danish sports betting review and tipster sites, Allsvenskan and Superliga football content platforms, casino bonus and slot review sites targeting Nordic audiences, Scandinavian iGaming affiliate blogs and comparison portals, and media buyers running programmatic or push campaigns geo-targeted to Sweden and Denmark.
Audience Match
Converts best with Swedish and Danish adults aged 18 and above who regularly follow domestic football, ice hockey, or tennis, or who play online casino games, and are looking for a new regulated betting account with strong gamification features and ongoing loyalty rewards.
Traffic Rules
Allowed
- Organic Swedish and Danish sports betting tips and preview content
- Allsvenskan, Superliga, and Nordic ice hockey fixture and odds articles
- Casino and slot review content targeting Swedish and Danish audiences
- Email marketing to opted-in Nordic iGaming audiences
- Native advertising on Swedish and Danish sports, entertainment, and news platforms
- In-app display and DSP campaigns geo-targeted to Sweden and Denmark
- Sportsbook and casino comparison sites licensed to operate in the Nordic markets
Not Allowed
- Incentivized or reward-based referrals
- Coupon and cashback placements
- Brand keyword bidding on Betinia paid search terms
- Self-referrals and fraudulent registrations
- Traffic from outside Sweden and Denmark
- Content targeting users under 18 or individuals with gambling addiction markers
Compliance Note
All promotions must comply with Spelinspektionen advertising rules in Sweden and Spillemyndigheden guidelines in Denmark, including responsible gaming messaging requirements and MitID verification references. Creative pre-approval is mandatory before any campaign launch.
Tracking Flow
- Publisher places their S2S Postback tracking link in Swedish or Danish sports or casino content.
- User clicks and is directed to the Betinia app listing or mobile site.
- User registers an account and completes identity verification (MitID in Denmark, BankID in Sweden).
- User makes their first real-money deposit on the platform.
- S2S Postback fires the first-deposit conversion event to the affiliate network.
- Conversion enters the 30-day validation window.
- After validation, $110 is credited to the publisher's payout balance.
Tracking Window: 30 days | Attribution: Last-click | Tracking Method: S2S Postback | Deduplication: One CPA per unique new Nordic depositing user
Promotional Tips
- Allsvenskan and Danish Superliga match preview content aligned to fixture rounds and European competition weeks delivers the highest first-deposit intent from Swedish and Danish football audiences — Betinia's local league coverage is a strong differentiator for Nordic sports bettors.
- Casino bonus and free spins comparison content is an evergreen conversion angle for the Danish market, where online casino is heavily regulated and users actively seek the highest-value welcome package from a licensed operator.
- Betinia's gamification and loyalty mechanics — the city progression system and Betinia Coins — are strong content hooks for review and feature articles; Nordic bettors respond well to platforms that reward long-term engagement beyond the initial deposit bonus.
- For media buyers, programmatic placements in Swedish and Danish sports news apps and sports stats platforms during Allsvenskan matchweeks and international tournaments deliver strong in-context reach to users in an active betting decision moment.
Payment Methods
Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.
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