Betr Affiliate Program

About Betr

Betr is a US sports betting app built around micro-betting — wagering on individual plays and moments, not just final scores. It operates under state-issued licenses across multiple US states, available on iOS and Android. The app holds a 4.4+ rating and was co-founded by Jake Paul, giving it strong organic brand recognition among younger bettors. With legal sports betting expanding across new states, Betr is well-positioned for continued publisher-driven growth.

Important Program Information

WHY PROMOTE THIS OFFER

Ideal Publisher Profile

Best suited for sports tipsters, betting content bloggers, YouTube sportsbook reviewers, Telegram pick channels, and US gambling comparison sites. Media buyers can also run this through in-app display, push networks, native placements, and DSP campaigns targeting US sports audiences.

Audience Match

Converts best with US adults aged 21 to 40 who follow NFL, NBA, or college sports, especially DFS players and mobile-first users open to real-money betting.
 

Reasons to Promote

1. $32 flat CPA is one of the stronger payouts available in the US sports betting vertical.
2. The single-action trigger — first deposit only — keeps the conversion path short and easy to track.
3. Jake Paul's co-founder role gives Betr built-in awareness that reduces the persuasion needed before a click.
4. Micro-betting is a genuinely new format that gives publishers a fresh content angle versus legacy sportsbooks.
    

TRAFFIC RULES

Allowed:

1. SEO and organic sports content
2. Telegram pick channels and sports newsletters
3. YouTube reviews and sports commentary
4. Email marketing (permission-based lists)
5. Push notifications targeting US sports audiences
6. Native ads via Taboola, Outbrain, or similar
7. In-app display and programmatic campaigns via DSP
8. Paid social on Meta and Snapchat (non-brand keywords)

Not Allowed:

1. Incentivized or reward-based traffic
2. Self-referrals and fake account creation
3. Paid search bidding on Betr brand keywords
4. Traffic targeting unlicensed US states
5. Content adjacent to users under 21
6. Coupon and cashback sites (unless approved)

Note: Confirm any unlisted source with the advertiser before running. Verify active state list regularly as licensing expands.

TRACKING FLOW

1. Publisher places their S2S affiliate link in content, ad creative, or push notification.
2. User clicks and lands on the Betr app page or app store listing.
3. User registers with age and identity verification.
4. User completes their first real-money deposit above the minimum threshold.
5. Deposit event triggers an S2S postback to the affiliate network.
6. Conversion is logged and enters a validation period of 7 to 14 days.
7. After validation, $32 is credited to the publisher's payout balance.
8. Payment is processed monthly on Net-30.

Tracking Window: 30 days, Attribution: Last-click, Postback: S2S available; pixel on request, Deduplication: One CPA per unique new user
 

PROMOTIONAL TIPS

1. Open with the micro-betting angle — "bet on every play, not just the final score" is a headline that immediately separates Betr from DraftKings and FanDuel in any format.
2. Publish content 48 to 72 hours before major games to catch users in decision mode — NFL Sundays, NBA playoffs, and March Madness are the highest-converting windows.
3. YouTube comparison and tutorial videos work well because users searching "Betr vs DraftKings" are already in a high-intent research phase.
4. For media buyers, in-app placements inside sports score and stats apps deliver strong contextual relevance on game days.