Why Promote This Offer

The Betr affiliate program pays a CPA of $32 for every first real-money picks entry by a new US user. As the Jake Paul and Joey Levy-backed DFS pick-em app available in 33 states with multipliers up to 10,000x, Betr offers publishers a strong first-entry CPA in the rapidly growing US daily fantasy sports market.

1. A $32 CPA on first cash entry is competitive in the US DFS market, reflecting the strong LTV of an activated Betr user who makes daily picks entries across NFL, NBA, and MLB throughout the sports calendar.
2. Jake Paul's co-founder backing gives Betr exceptional social media recognition among younger US sports fans, driving higher brand awareness and faster sign-up conversion than lesser-known DFS platforms.
3. Availability in 33 states and DC for real-money DFS gives publishers a large addressable US audience without the state-by-state licensing complexity of traditional sports betting affiliate programs.
4. The More/Less pick-em format is simpler than traditional DFS lineup building, lowering the barrier to first cash entry and making it accessible to casual sports fans who find standard DFS too complex.

Who Should Promote This

Ideal Publisher Profile

Best suited for US daily fantasy sports and pick-em content sites, sports stats, injury report, and player performance blogs, YouTube and TikTok channels covering DFS strategy and picks, social media creators with US sports fan audiences, and media buyers running in-app display or push campaigns targeting US adults with sports and fantasy intent.

Audience Match

Converts best with US adults aged 18 and above (21-plus in certain states) who follow NFL, NBA, MLB, or NHL closely, enjoy making player stat predictions, and are looking for a simple pick-em app with real cash prizes up to 10,000x their entry.

Traffic Rules

Allowed

• Organic US DFS strategy, player picks, and stat analysis content
• Sports injury report, game preview, and player projection content
• Email marketing to opted-in US sports and DFS audiences
• Native advertising on US sports, media, and entertainment platforms
• In-app display and DSP campaigns targeting US sports fans in approved states
• Social media content on YouTube, TikTok, and Instagram targeting US sports audiences

Not Allowed

• Incentivized or reward-based referrals
• Brand keyword bidding on Betr paid search terms
• Traffic from US states where Betr Picks is not legally available
• Traffic from outside the United States
• Content targeting users under 18 (21-plus in MA, AZ, and IA)
• Fraudulent registrations or simulated entries

Compliance Note

All promotions must comply with applicable US state DFS advertising regulations and FTC guidelines. Do not guarantee specific multiplier winnings or imply Betr is a traditional sportsbook in states where sports betting is not yet legal. Responsible gambling messaging required.

Tracking Flow

1. Publisher places their S2S Postback tracking link in US DFS or sports picks content.
2. User clicks and is directed to the Betr app on the App Store or Google Play.
3. User downloads, installs, and registers their Betr account.
4. User deposits funds and submits their first real-money picks entry.
5. S2S Postback fires the first real cash entry conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $32 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new US user first real cash entry

Promotional Tips

• NFL season is the highest-volume window - weekly player projection content targeting Sunday game lineups drives strong first-entry conversions from casual sports fans who want to act on their picks immediately.
• Comparison content benchmarking Betr against PrizePicks and Underdog Fantasy on multiplier size, injury insurance, and available sports is the strongest acquisition angle for existing DFS players evaluating a switch.
• Jake Paul association content targeting younger US sports audiences on TikTok and YouTube drives strong brand recognition among 18 to 30 year olds who are the most active segment for pick-em DFS apps.
• First two entries free up to $100 each is a strong promo hook - highlight the risk-free trial in headlines to maximise click-through from users hesitant about depositing on a new platform.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.