Betr Affiliate Program

Why Promote This Offer

The Betr affiliate program pays a CPA of $32 for every first real cash entry made by a new user in the United States. With availability across 33 states plus DC — including high-volume markets like California, Texas, and Florida — and a multi-product platform spanning DFS picks, arcade games, and a social sportsbook, Betr gives publishers strong payout potential across America's rapidly growing sports gaming audience.

1. A $32 CPA on first real cash entry is a competitive payout in the US DFS and sports gaming market, reflecting the high engagement and repeat-play LTV of Betr's pick'em user base.
2. Betr's celebrity co-founder profile and strong social media presence give it exceptional organic brand recognition among the 18–35 US sports audience, reducing friction in the user acquisition funnel.
3. Multi-state availability across 33 states and DC — including California, Texas, Georgia, and Florida — creates one of the largest addressable audiences of any US sports gaming affiliate program.
4. The first real cash entry trigger is a low-friction conversion requiring only a single paid game entry, making it one of the fastest-converting CPA events in the US sports entertainment vertical.

Who Should Promote This

Ideal Publisher Profile

Best suited for US sports picks and DFS content sites, NFL and NBA fantasy sports YouTube channels and podcasts, sports betting comparison and review blogs targeting American audiences, Telegram and Discord communities sharing sports prop picks and lineups, and media buyers running in-app display or social campaigns geo-targeted to Betr's 33 approved US states.

Audience Match

Converts best with US adults aged 18 to 35 who actively follow professional sports, participate in fantasy leagues, and are looking for a mobile-first pick'em platform with higher multipliers and a more engaging format than traditional DFS apps.

Traffic Rules

Allowed

• Organic US sports picks, DFS, and fantasy sports content
• NFL, NBA, MLB, and UFC player prop preview and lineup articles
• Email marketing to opted-in US sports and gaming audiences
• Native advertising on US sports, entertainment, and news platforms
• In-app display and DSP campaigns geo-targeted to Betr's approved US states
• Social media content on Instagram, YouTube, TikTok, and X targeting US sports fans
• Sports podcast and influencer content promoting DFS and real-money picks

Not Allowed

• Incentivized or reward-based referrals
• Brand keyword bidding on Betr paid search terms
• Self-referrals and fraudulent entries
• Traffic from states not approved for Betr real-money play
• Content targeting users under 18
• Misleading claims about winning odds or guaranteed payouts

Compliance Note

Betr operates under state-by-state DFS and social sportsbook licensing across the US. All promotions must comply with applicable state gaming advertising regulations. Do not advertise real-money features in states where Betr has not launched. Responsible gaming messaging required where mandated by state law.

Tracking Flow

1. Publisher places their S2S Postback tracking link in US sports or DFS content.
2. User clicks and is directed to the Betr app on the Apple App Store.
3. User downloads, installs, and registers their Betr account.
4. User makes their first real cash entry on a Betr Picks lineup or game.
5. S2S Postback fires the first real cash entry conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $32 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new US user first real cash entry

Promotional Tips

• NFL Sunday and NBA game night content — player prop previews, lineup breakdown videos, and pick'em strategy guides — are the highest-converting traffic windows for Betr; align content drops to major fixture schedules for peak first-entry volume.
• Position Betr's up to 10,000x multiplier and no-push feature as key differentiators against DraftKings and PrizePicks — US DFS users actively compare platforms and these mechanics are strong conversion hooks in comparison content.
• Betr's celebrity co-founder angle is a strong hook for social and influencer content — Jake Paul's built-in US sports audience makes Betr recognisable to users who may not yet be DFS players but are sports fans open to a first paid entry.
• For media buyers, in-app placements in US sports score, stats, and sports news apps during peak NFL and NBA game days deliver strong contextual reach to users actively engaged with the sports the app covers.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.