
Quote General Affiliate Program

Quote General Affiliate Program
Program Overview
About Quote General
Quote General is a US auto insurance lead generation platform where consumers can compare car insurance quotes from multiple insurance carriers through a single online form submission. Publishers earn a 70% revenue share on each validated lead submitted by a US adult car owner seeking an auto insurance quote. The platform targets US adults who are looking to switch their auto insurance policy or add new coverage by connecting them with insurance comparison leads.
Why Promote This Offer
The Quote General affiliate program pays a 70% revenue share on every validated auto insurance lead submitted by a new US user. As a US auto insurance comparison lead platform connecting consumers with multiple carriers, Quote General gives publishers a high revenue-share payout on a consistently high-demand financial product with year-round US adult conversion potential.
- A 70% revenue share on auto insurance leads is among the highest revenue split rates available in the US lead generation affiliate market, giving publishers a majority share of each lead's commercial value rather than a fixed flat rate.
- Auto insurance is a mandatory purchase for virtually all American car owners, creating a large evergreen US audience with consistent year-round quote-seeking behaviour regardless of economic conditions, season, or news cycle.
- The multi-carrier comparison model delivers higher lead value than single-carrier campaigns because consumers submitting a comparison lead have higher intent - they are actively evaluating switching or adding coverage rather than passively browsing.
- Revenue share aligns publisher and platform incentives - higher-quality leads that convert to insurance purchases generate higher earnings for both parties, making traffic quality optimisation mutually beneficial.
Who Should Promote This
Ideal Publisher Profile
Best suited for US auto insurance comparison and personal finance content sites, car ownership and vehicle expense guide platforms, money-saving and financial planning blogs targeting US car owners, and media buyers running display, native, or search campaigns targeting US adults with active auto insurance comparison or renewal intent.
Audience Match
Converts best with US adults aged 25 to 65 who own one or more vehicles and are actively looking to lower their auto insurance premium, switch insurance carriers at policy renewal, or add coverage for a newly purchased vehicle.
Traffic Rules
Allowed
- Organic US auto insurance comparison, rate reduction, and car ownership financial content
- Money-saving content targeting US adults approaching their auto insurance renewal date
- Email marketing to opted-in US car owner and personal finance audiences
- Native advertising on US consumer financial, car buying, and lifestyle platforms
- Display and DSP campaigns targeting US adults with auto insurance comparison intent
- Search campaigns targeting non-branded auto insurance quote comparison keywords
Not Allowed
- Traffic from outside the United States
- Fraudulent or bot-generated lead submissions
- Brand keyword bidding on Quote General or partner carrier paid search terms
- Incentivized lead submissions without genuine auto insurance intent
- Traffic from users under 18 or users without vehicle ownership
- Lead generation methods contravening FTC or TCPA lead marketing regulations
Compliance Note
All promotions must comply with FTC guidelines for lead generation and TCPA regulations for consumer contact consent. Do not misrepresent the quote comparison process, guaranteed savings amounts, or coverage terms. Lead quality standards must be maintained - fraudulent or low-quality leads are rejected and forfeited.
Tracking Flow
- Publisher places their revenue-share tracking link in US auto insurance comparison content.
- User clicks and lands on the Quote General quote comparison form.
- User enters their vehicle details, coverage needs, and contact information.
- User submits the completed auto insurance quote request form.
- Lead is validated for quality, completeness, and fraud indicators.
- After validation, 70% of the lead's commercial value is credited to the publisher's payout balance.
- Revenue share payouts are processed on a Net-30 cycle after lead validation.
Tracking Window: 30 days | Attribution: Last-click | Tracking Method: S2S Postback | Deduplication: 70% revenue share per unique validated US adult auto insurance lead submitted
Promotional Tips
- Auto insurance renewal reminder content targeting US car owners in the 30 to 60 day window before their current policy renewal date is the highest-intent acquisition trigger for auto insurance comparison leads - users actively comparing rates before renewal convert at 3 to 5x the rate of general auto insurance content.
- New car purchase finance and insurance guide content is a strong complement to vehicle acquisition content - adults who just bought a car need immediate insurance coverage and are the most time-sensitive and highest-converting auto insurance leads.
- Rate comparison content showing average auto insurance savings from switching carriers using real data from NAIC or consumer finance reports converts strongly with cost-conscious US adults who believe they are overpaying and need a specific savings estimate to motivate action.
- For media buyers, display and native campaigns on US car buying sites, auto finance calculators, and vehicle valuation tools like KBB and Edmunds reach car owners at the moment of maximum insurance purchase intent immediately before and after a vehicle transaction.
Payment Methods
Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.
Related Programs
FAQs
Quote General pays 70% of the commercial value of each validated auto insurance lead. Unlike fixed CPA programs, the revenue share means your earnings per lead vary based on the lead's market value, which is determined by factors including the consumer's vehicle type, location, current insurer, and coverage needs. Higher-value leads from premium car owners generate higher revenue share payments.
A valid lead requires a US adult car owner to complete the auto insurance quote form with accurate vehicle details, personal information, and contact details. Leads from users under 18, non-vehicle owners, users outside the US, and submissions with fraudulent or incomplete data are rejected during validation.
Yes. All lead generation must comply with FTC guidelines and TCPA (Telephone Consumer Protection Act) requirements for consumer consent to contact. Publishers must ensure all marketing materials clearly identify the lead generation purpose and obtain the required consent for contact by insurance carriers. Non-compliant lead generation is grounds for termination.
Quote General, Zebra, and Value Seeker are separate auto insurance comparison lead platforms with different carrier networks, lead validation criteria, and commission structures. Publishers should set up separate tracking for each to optimise their auto insurance lead traffic across multiple programs.
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