Rupee 112 Affiliate Program

Why Promote This Offer

The Rupee 112 affiliate program pays a CPA of $1.5 for every disbursed loan application in India. Small-ticket urgent-cash loans convert at high rates, making this a solid volume play for publishers with broad Indian reach.

1. A disbursal payout on a small, fast loan product means high approval and conversion rates that keep EPC healthy.
2. Quick processing is the product's core promise, and speed-led offers convert urgent-need audiences strongly.
3. Short-term cash demand in India is constant, with predictable month-end and emergency spikes.
4. The single disbursal trigger keeps tracking clean and payouts tied to real funded loans.

Who Should Promote This

Ideal Publisher Profile

Suited to high-volume in-app media buyers, loan listing sites, and finance content publishers reaching mass-market salaried Indians.

Audience Match

Converts with salaried Indians aged 21 to 45 who need small urgent loans and prefer fast digital approval over bank processes.

Traffic Rules

Allowed

• Personal finance and loan comparison websites
• Finance blogs and review content
• In-app display and programmatic traffic
• Native advertising
• Opt-in email lists with financial content
• YouTube and short-video finance creators
• SEO content targeting loan-related keywords
• Push notification traffic from finance apps

Not Allowed

• Incentivized or rewarded traffic
• Brand bidding on the advertiser's trademark terms
• Misleading claims about guaranteed approval or zero interest
• Unsolicited SMS or WhatsApp spam
• Adult, gambling, or pirated content placements
• Bot, emulator, or click-injection traffic
• Cookie stuffing or forced clicks
• Pre-checked or auto-redirect placements

Compliance Note

Commissions apply to verified disbursals only. Follow RBI digital lending guidelines and avoid any guaranteed approval or instant cash messaging that overstates the product.

Tracking Flow

1. Publisher places their S2S Postback tracking link in finance content, comparison pages, or in-app placements.
2. User clicks and is directed to the Rupee 112 app.
3. User installs the app and applies.
4. User completes a disbursed loan application.
5. The S2S Postback fires the conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $1.5 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new India user

Promotional Tips

• Lead with speed, time-to-money is the deciding factor for this audience.
• Schedule paid pushes for the last week of the month when urgent cash searches peak.
• Use simple vernacular creatives, this offer converts strongly in tier 2 and tier 3 cities.
• Pair with other small-ticket loan offers in listicles to capture comparison shoppers.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.