Bajaj PL Affiliate Program

Why Promote This Offer

The Bajaj Finserv Personal Loan affiliate program pays a CPA of $16 for every qualified lead submitted by a salaried Indian applicant. Backed by Bajaj Finance's ₹3.1 lakh crore loan book and pan-India branch network, this program offers one of the highest personal loan lead payouts in the Indian affiliate market with strong lead-to-disbursal conversion rates.

1. A $16 CPA on a submitted lead is among the highest personal loan lead payouts in the Indian affiliate market, reflecting Bajaj Finance's strong lead-to-disbursal conversion rate and the high LTV of a verified borrower.
2. Bajaj Finance's ₹3.1 lakh crore loan book and pan-India branch presence give it unrivalled brand recognition among Indian borrowers — its name alone reduces hesitation in the application funnel.
3. India's large salaried workforce across prime metros and growth cities provides a deep and consistent addressable audience for personal loan lead generation throughout the year.
4. The lead-submitted model means the conversion is triggered at form completion — a low-friction action for a user already in an active borrowing intent, making volume scaling straightforward.

Who Should Promote This

Ideal Publisher Profile

Best suited for Indian personal finance and loan comparison sites, credit score and eligibility checker platforms, salary and EMI calculator tools, YouTube financial planning channels, email publishers with opted-in Indian salaried finance audiences, and media buyers running native or display campaigns in metro and Tier 1 Indian cities with income and credit-qualified targeting.

Audience Match

Converts best with Indian salaried professionals aged 25 to 55 in prime metros and growth cities with a monthly income above ₹45,000 and a CIBIL score above 750 — users actively comparing personal loan options for weddings, home renovation, medical emergencies, or large planned purchases.

Traffic Rules

Allowed

• Organic personal finance and loan comparison content targeting Indian metro and Tier 1 cities
• Email marketing to opted-in Indian salaried finance audiences
• Banner and text link placements on Indian finance and lifestyle platforms
• Custom email HTML campaigns (post prior approval)
• SMS marketing to opted-in Indian audiences
• Display campaigns targeting salaried Indians in prime and growth cities

Not Allowed

• Incentivized or reward-based lead submissions
• Pop-up and pop-under traffic
• SEM — brand keyword bidding on Bajaj Finserv Insta or related terms (strictly prohibited, penalty applies)
• SEM — generic or brand+generic keyword combinations
• Native ads and social media placements without pre-approval
• Fraudulent or duplicate lead submissions

Compliance Note

All promotions must comply with RBI NBFC advertising guidelines and ASCI standards. Missing sales are not entertained post-reconciliation. Any fraud or malpractice results in forfeiture of pending payments. Brand bidding violations carry a legal penalty.

Tracking Flow

1. Publisher places their tracking link in Indian personal finance or loan comparison content.
2. User clicks and lands on the Bajaj Finserv Personal Loan landing page.
3. User fills in their name, mobile number, and loan amount on the 3-field form.
4. User confirms the OTP received by SMS.
5. User fills in personal details on the second page and submits the application.
6. Offline postback fires and lead is imported within 48 hours.
7. After the 30-day validation window, $16 is credited per KYC-verified valid lead.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: Offline Cookie / Postback  |  Deduplication: One CPA per unique KYC-verified Indian lead

Promotional Tips

• Bajaj Finserv's pre-approved loan offer angle is one of the strongest conversion hooks — content targeting users who may already have a pre-approved offer drives extremely high form submission rates with minimal hesitation.
• Wedding season, financial year-end (March), and Diwali are the peak personal loan intent windows in India — align lead generation content and campaigns to these high-demand periods for volume spikes.
• Loan eligibility calculator tools embedded in comparison articles are among the highest-converting entry points for Bajaj PL traffic — users who check eligibility first are already intent-qualified and submit forms at significantly higher rates.
• Email campaigns to opted-in Indian salaried audiences with a personalised loan amount headline and a clear CTA to the 3-field form are the most efficient lead volume driver for this program.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.