ABCD PL Affiliate Program

Why Promote This Offer

The ABCD PL affiliate program pays a CPL of $0.5 for every qualified personal loan lead submitted by an Indian user through the Aditya Birla Capital digital platform. Backed by one of India's most trusted NBFCs and a loan range from ₹5,000 to ₹15 Lakhs, this program offers high lead volume potential for publishers with personal finance traffic across India.

1. A $0.5 CPL on a final cohort lead makes this a volume-friendly program for publishers with high-traffic personal finance inventory in India, where lead volumes can scale quickly.
2. The ABCD app is backed by Aditya Birla Capital — one of India's largest and most trusted NBFCs — giving it significant brand authority that reduces hesitation in the lead submission funnel.
3. A loan range from ₹5,000 to ₹15 Lakhs at competitive rates broadens the addressable audience across salary brackets, from entry-level professionals to senior executives.
4. The CPL model on a final cohort lead means the conversion is tied to a high-intent user completing the application flow, delivering clean lead quality and reliable attribution.

Who Should Promote This

Ideal Publisher Profile

Best suited for Indian personal finance blogs, loan comparison and eligibility check platforms, credit score and EMI calculator tools, YouTube channels covering loan reviews and financial planning, and media buyers running performance campaigns targeting salaried Indian professionals via display, native, or push traffic.

Audience Match

Converts best with Indian salaried professionals aged 25 to 50 with a stable income and a requirement for instant personal credit — particularly those who value the institutional trust of the Aditya Birla Capital brand over standalone fintech lenders.

Traffic Rules

Allowed

• Organic personal finance, loan comparison, and eligibility content targeting Indian users
• EMI calculator and credit score tool placements driving loan enquiry traffic
• Email marketing to opted-in Indian finance and employment audiences
• Native advertising on Indian finance and news platforms
• Display and DSP campaigns geo-targeted to India with loan or credit intent
• Push notifications targeting Indian users in a financial decision-making context

Not Allowed

• Incentivized or reward-based lead submissions
• Fraudulent or duplicate lead entries
• Brand keyword bidding on ABCD or Aditya Birla Capital paid search terms
• Traffic from outside India
• Content targeting users under 21 or encouraging over-indebtedness
• Pop-up or pop-under traffic

Compliance Note

All creatives must comply with RBI digital lending guidelines and ASCI advertising standards. Do not make guaranteed approval claims or misrepresent interest rates. Creative pre-approval required.

Tracking Flow

1. Publisher places their tracking link in Indian personal finance or loan content.
2. User clicks and lands on the ABCD app or web loan application page.
3. User fills in personal and income details and completes the loan application form.
4. User submits OTP verification and completes the final cohort qualification step.
5. Postback fires the qualified lead event to the affiliate network.
6. Lead enters the 30-day validation and deduplication window.
7. After validation, $0.5 is credited to the publisher's payout balance per valid lead.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: Postback  |  Deduplication: One CPL per unique qualified Indian user

Promotional Tips

• Festival season — Diwali, Dussehra, and year-end — drives a strong surge in personal loan demand among Indian salaried users; publish timely loan guide content aligned to these periods for peak lead volume.
• EMI calculator and loan eligibility check tools are among the highest-converting entry points for personal loan leads in India — embed these into content pages to increase form submission rates.
• Position ABCD PL as the institutional-grade alternative to standalone lending apps — the Aditya Birla Capital brand differentiator resonates strongly with first-time digital loan applicants who prefer regulated NBFCs.
• Salary-gap and emergency expense content targeting HR professionals, teachers, and government employees delivers consistent mid-month loan lead volume throughout the year.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.