Why Promote This Offer

The ABCD PL affiliate program pays a CPL of $0.5 for every qualified personal loan lead submitted by an Indian user through the Aditya Birla Capital platform. Backed by one of India's most trusted NBFCs with loans from Rs 5,000 to Rs 15 Lakhs, this is a high-volume CPL program for publishers with strong Indian personal finance traffic.

1. A $0.5 CPL on final cohort lead is a volume-optimised payout for publishers with high-traffic Indian finance inventory, where consistent lead volume generates strong aggregate earnings at scale.
2. The Aditya Birla Capital brand authority reduces hesitation in the lead funnel among first-time digital loan applicants who prefer institutional NBFC lenders over standalone fintech apps.
3. A loan range from Rs 5,000 to Rs 15 Lakhs broadens the addressable audience across salary brackets from entry-level professionals to senior executives.
4. The final cohort model ties conversion to a user completing the full application flow, delivering clean lead quality and reliable attribution from genuinely engaged applicants.

Who Should Promote This

Ideal Publisher Profile

Best suited for Indian personal finance blogs, loan comparison and eligibility check platforms, credit score and EMI calculator tools, YouTube channels covering loan app reviews, and media buyers running display or push campaigns targeting salaried Indian professionals in metro and Tier 1 cities.

Audience Match

Converts best with Indian salaried professionals aged 25 to 50 with a stable income who value the institutional trust of Aditya Birla Capital and prefer an NBFC-backed loan over standalone fintech lending apps.

Traffic Rules

Allowed

• Organic personal finance, loan comparison, and eligibility content targeting Indian users
• EMI calculator and credit score tool placements driving loan enquiry traffic
• Email marketing to opted-in Indian finance audiences
• Native advertising on Indian finance and news platforms
• Display and DSP campaigns geo-targeted to India with loan or credit intent
• Push notifications targeting Indian adults in a financial decision-making context

Not Allowed

• Incentivized or reward-based lead submissions
• Fraudulent or duplicate lead entries
• Brand keyword bidding on ABCD or Aditya Birla Capital paid search terms
• Traffic from outside India
• Content targeting users under 21 or encouraging over-indebtedness
• Pop-up or pop-under traffic

Compliance Note

All creatives must comply with RBI digital lending guidelines and ASCI advertising standards. Do not make guaranteed approval claims or misrepresent interest rates. Creative pre-approval required before launch.

Tracking Flow

1. Publisher places their tracking link in Indian personal finance or loan content.
2. User clicks and lands on the ABCD app or web loan application page.
3. User fills in personal and income details and completes the loan application form.
4. User submits OTP verification and completes the final cohort qualification step.
5. Postback fires the qualified lead event to the affiliate network.
6. Lead enters the 30-day validation and deduplication window.
7. After validation, $0.5 is credited to the publisher's payout balance per valid lead.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: Postback  |  Deduplication: One CPL per unique qualified Indian user

Promotional Tips

• Festival season including Diwali and financial year-end drives the highest personal loan demand in India - align content drops to these periods for peak lead volume.
• EMI calculator and loan eligibility check tools are the highest-converting entry points for personal loan leads - embed these in content pages to increase form submissions.
• Position ABCD PL as the institutional-grade alternative to standalone fintech lenders - the Aditya Birla Capital brand resonates strongly with first-time digital loan applicants who want NBFC credibility.
• Salary-gap and emergency expense content targeting HR professionals, teachers, and government employees delivers consistent mid-month loan lead volume throughout the year.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.