
StuCred Affiliate Program

StuCred Affiliate Program
Program Overview
About StuCred
StuCred is an instant loan app made only for college students in India. Students can borrow small amounts up to 15,000 rupees at 0% interest to cover books, food, or emergencies. Verification takes five simple steps, and money reaches your bank account quickly once approved. The app also reports repayments to credit bureaus, so students start building a credit score early. More than 10 lakh students across India already use the app.
Why Promote This Offer
StuCred pays $0.50 CPA for every new Indian student whose first loan is disbursed through the app. The audience is sharply defined, which makes targeting simple and conversion rates predictable.
- Students who take a first loan tend to borrow repeatedly through the semester, which makes each disbursed user valuable and keeps the program funded.
- StuCred is the only lending app in India built exclusively for college students, so it faces little direct competition for this audience.
- India has over 40 million college students, and small cash needs are constant across the academic year.
- The disbursal event is a clear binary outcome, so there is no ambiguity about whether a conversion qualifies.
Who Should Promote This
Ideal Publisher Profile
Campus-focused Instagram pages, student community groups, scholarship and exam prep sites, and personal finance creators who speak to a young audience fit this offer best. Publishers with hostel, college fest, or placement-related content have a natural angle.
Audience Match
College students in India aged 18 to 24 with a bank account and UPI, especially those living away from home who face gaps between money transfers from family.
Traffic Rules
Allowed
- Student community and campus content
- SEO and blog traffic
- Social media and creator promotions
- Opted-in email and WhatsApp lists
- App review platforms
- Native and display advertising
- Push notification traffic
Not Allowed
- Incentivized or rewarded traffic
- Promoting borrowing for gambling, trading, or betting
- Targeting non-students or minors
- Misleading claims about loan amounts or approval
- Brand bidding on StuCred keywords
- Spam SMS or cold calling
- Bot or fraudulent installs
Compliance Note
Lending promotions in India must follow RBI digital lending guidelines. Never promise guaranteed approval, never encourage borrowing beyond need, and always present the product as short-term student credit rather than income.
Tracking Flow
- User clicks your tracking link and lands on the App Store listing.
- User installs StuCred and registers as a student.
- User completes student verification and links a bank account.
- User requests credit and the first loan is disbursed.
- The conversion fires on disbursal and $0.50 is credited to you.
Tracking Window: 30 days | Attribution: Last-click | Tracking Method: S2S Postback | Deduplication: One CPA per unique new India user
Promotional Tips
- Time pushes around month-end and exam season, when student cash flow gaps are most common.
- Content answering searches like instant loan for students without salary slip captures high-intent traffic that converts.
- Emphasize the student-only angle, since it separates StuCred from generic loan apps students distrust.
- Regional language content in Tamil, Telugu, and Hindi performs strongly given StuCred's south India user base.
Payment Methods
Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.
Related Programs
FAQs
Only a first loan actually disbursed to a new user qualifies. Registrations, completed KYC, or approved-but-unclaimed credit lines do not trigger the payout.
Rejected applicants generate no payout, and there is no partial credit for the install or registration. Focusing traffic on genuinely enrolled college students keeps your rejection rate low.
Yes, as long as they are currently enrolled and can pass student verification. Graduated users will fail verification and produce no conversions.
Standard repayment on time carries 0% interest. If a student cannot repay on the due date, the app offers a paid extension option, which is how the product sustains itself.
Once verification is complete and credit is requested, funds typically reach the linked bank account within minutes to hours. The initial verification itself can take up to 24 hours.
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