Navi Loan Affiliate Program

Why Promote This Offer

The Navi affiliate program pays a CPA of $7.7 for every fresh approved on-demand personal loan in India. A fully digital application flow keeps drop-off low, so publishers earn a strong payout on a product that converts fast.

1. A $7.7 payout on loan approval reflects the high lifetime value of personal loan customers in India's digital lending market.
2. Navi's founder pedigree and clean app experience give it strong brand credibility with digitally savvy borrowers.
3. Personal loan demand in India runs year-round and spikes during festivals, travel seasons, and emergencies.
4. The single approval trigger means publishers get paid on a clear, verifiable event with clean attribution.

Who Should Promote This

Ideal Publisher Profile

Best for personal finance blogs, loan comparison sites, finance YouTubers, and performance marketers running app campaigns targeting salaried Indians.

Audience Match

Converts best with salaried Indians aged 23 to 45 with active credit needs and comfort completing a fully digital KYC flow.

Traffic Rules

Allowed

• Personal finance and loan comparison websites
• Finance blogs and review content
• In-app display and programmatic traffic
• Native advertising
• Opt-in email lists with financial content
• YouTube and short-video finance creators
• SEO content targeting loan-related keywords
• Push notification traffic from finance apps

Not Allowed

• Incentivized or rewarded traffic
• Brand bidding on the advertiser's trademark terms
• Misleading claims about guaranteed approval or zero interest
• Unsolicited SMS or WhatsApp spam
• Adult, gambling, or pirated content placements
• Bot, emulator, or click-injection traffic
• Cookie stuffing or forced clicks
• Pre-checked or auto-redirect placements

Compliance Note

Follow RBI digital lending guidelines. Do not promise guaranteed approval, specific interest rates, or instant disbursal without qualification.

Tracking Flow

1. Publisher places their S2S Postback tracking link in finance content, comparison pages, or in-app placements.
2. User clicks and is directed to the Navi app listing.
3. User installs the app and completes registration.
4. User completes a fresh approved on-demand personal loan.
5. The S2S Postback fires the conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $7.7 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new India user

Promotional Tips

• Highlight the paperless, minutes-long application flow, speed is Navi's strongest conversion hook.
• Create EMI calculator content that naturally feeds into the Navi application journey.
• Target salaried professionals with month-end and festival-season campaign timing.
• Compare Navi against traditional bank loan timelines to dramatize the convenience gap.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.