Why Promote This Offer

The Shriram One affiliate program pays a CPA of $4 for every confirmed fixed deposit or loan disbursed to a new Indian user. As the super app of Shriram Finance with 20 million-plus downloads, FD rates up to 8.05% p.a., and a full loan product range, Shriram One gives publishers two distinct conversion angles from a single affiliate program.

1. A $4 CPA covering both FD deposits and loan disbursements gives publishers two traffic entry points from one affiliate link - conservative savers and active borrowers both contribute to the same commission.
2. Shriram Finance's four-decade track record and NBFC status give institutional credibility that converts both cautious FD investors wanting safe returns and borrowers who want a trusted lender for vehicle or personal loans.
3. FD rates up to 8.05% p.a. are significantly higher than most Indian bank FD rates - a compelling differentiator for Indian savers actively comparing returns across NBFCs and banks.
4. The super app model covering FDs, loans, UPI, insurance, and bills creates strong user retention beyond the first conversion event, increasing the lifetime value of each acquired user.

Who Should Promote This

Ideal Publisher Profile

Best suited for Indian fixed deposit comparison and investment content sites, personal finance and savings planning channels, Indian NBFC review platforms, and media buyers running display or native campaigns targeting Indian adults with savings or loan intent.

Audience Match

Converts best with Indian adults aged 21 to 60 who are either looking to invest in a high-interest fixed deposit from a trusted NBFC or need personal, two-wheeler, or business credit from a large established Indian finance company.

Traffic Rules

Allowed

• Organic Indian FD rate comparison and investment content
• Personal loan, two-wheeler loan, and business loan comparison content
• Email marketing to opted-in Indian personal finance and savings audiences
• Native advertising on Indian finance and news platforms
• Display and DSP campaigns targeting adults with FD or personal loan intent
• Push notifications targeting Indian adults with savings or credit planning intent

Not Allowed

• Incentivized or reward-based referrals
• Fraudulent FD bookings or loan applications
• Brand keyword bidding on Shriram One or Shriram Finance paid search terms
• Traffic from outside India
• Misleading FD return claims or guaranteed loan approval claims
• Content targeting users under 18

Compliance Note

All promotions must comply with SEBI guidelines for NBFC FD advertising and RBI lending guidelines. Do not guarantee specific FD returns or imply Shriram One is a bank deposit. Creative pre-approval required.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Indian FD comparison or personal finance content.
2. User clicks and is directed to the Shriram One app on Google Play or the App Store.
3. User downloads, installs, and registers on the Shriram One app.
4. User either opens a fixed deposit or applies for a loan.
5. The FD deposit or loan disbursement is confirmed by the Shriram Finance system.
6. S2S Postback fires the FD deposit or disbursement conversion event to the affiliate network.
7. After validation, $4 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new Indian user confirmed FD deposit or loan disbursement

Promotional Tips

• FD rate comparison positioning Shriram Finance's up to 8.05% p.a. against HDFC, SBI, and Axis Bank rates is the highest-converting investment angle - Indian savers respond strongly to NBFCs offering 1 to 2 percentage points above bank rates.
• Senior citizen FD content is a strong niche - Shriram Finance offers additional rates for senior citizens and women depositors, making it compelling for older Indian savers who rely on FD income.
• Two-wheeler loan content targeting Indian adults planning a motorcycle or scooter purchase is a unique angle that differentiates Shriram One from generic personal finance apps and taps Shriram Finance's heritage in two-wheeler financing.
• For media buyers, display placements in Indian investment comparison apps and financial news platforms reach adults already in active savings or loan evaluation mindsets.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.