Banki.ru Affiliate Program

Why Promote This Offer

The Banki.ru affiliate program pays a CPA of $5.0 per S2S-tracked conversion generated through Russia's largest financial marketplace. With over 850,000 verified user reviews, half a million monthly active users, and coverage of all major Russian banks and MFOs in one platform, this program gives finance publishers a high-trust, high-intent acquisition opportunity across loans, deposits, and credit cards.

1. A $5.0 CPA on a completed S2S conversion is strong for the Russian financial marketplace vertical, where Banki.ru's 850,000-plus reviews and half-million monthly active users drive high trust and conversion rates.
2. Banki.ru is Russia's most recognised financial comparison portal — its brand authority means users arriving via affiliate traffic already associate the platform with credibility and unbiased product selection.
3. Coverage of all Russian banks, microfinance organisations, and insurance companies in one place gives publishers an all-vertical financial content angle, from consumer loans and credit cards to deposits and mortgages.
4. The S2S postback tracking method provides clean, real-time attribution with no reliance on browser cookies, making conversion reporting accurate and deduplication reliable across all traffic sources.

Who Should Promote This

Ideal Publisher Profile

Best suited for Russian personal finance and loan comparison content sites, bank review and deposit rate tracker platforms, Telegram channels covering Russian banking deals and loan offers, YouTube financial advice channels in Russian, and media buyers running performance campaigns in Russian-language financial content contexts.

Audience Match

Converts best with Russian adults aged 25 to 55 who are actively searching for the best available loan, credit card, or deposit rate in the Russian market and want a trusted, comparison-first platform to review all options before applying.

Traffic Rules

Allowed

• Organic Russian-language personal finance, loan comparison, and banking content
• Deposit rate and credit card comparison articles targeting Russian adults
• Email marketing to opted-in Russian finance audiences
• Native advertising on Russian financial news and consumer platforms
• Telegram finance communities covering Russian banking products
• In-app display and DSP campaigns geo-targeted to Russia with finance intent

Not Allowed

• Incentivized or reward-based referrals
• Fraudulent application submissions
• Brand keyword bidding on Banki.ru paid search terms
• Traffic from outside Russia
• Content making guaranteed loan approval claims
• Content targeting users under 18

Compliance Note

All promotions must comply with Bank of Russia (CBR) and FAS Russia advertising standards for financial services. Do not misrepresent loan rates, deposit yields, or approval criteria for any featured product.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Russian personal finance or banking content.
2. User clicks and lands on the Banki.ru platform or app.
3. User browses loan, deposit, or credit card comparisons using the platform's selection tools.
4. User submits an application for a financial product through the Banki.ru marketplace.
5. S2S Postback fires the CPA conversion event to the affiliate network in real time.
6. Conversion enters the 30-day validation window for quality and deduplication check.
7. After validation, $5.0 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique Russian user conversion

Promotional Tips

• Loan rate comparison content that surfaces Banki.ru's best available consumer loan rates from all Russian banks is the highest-converting acquisition angle — users already comparing offers are in the final decision stage and convert quickly on a direct application link.
• Deposit rate tracker content is a strong evergreen traffic source for Banki.ru; Russian savers who monitor ruble deposit rates are highly engaged with the platform's comparison tools and frequently progress to full product applications.
• Bad credit and microfinance loan content is a high-volume entry point — the platform's loan wizard explicitly serves users with non-standard credit profiles, making it one of the few Russian platforms with broad credit-spectrum coverage.
• For media buyers, Russian-language financial news and personal finance app placements deliver strong in-context reach to users actively reviewing banking products, particularly effective during periods of CBR rate changes.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.