Maybank Affiliate Program

Why Promote This Offer

The Maybank Indonesia affiliate program pays a CPA of $2.2 for every new Indonesian user who completes full KYC on the M2U ID app. As a licensed OJK-regulated bank backed by one of Southeast Asia's largest banking groups, Maybank offers publishers a credible, compliance-grade acquisition program in Indonesia's fast-growing digital banking market.

1. A $2.2 CPA on Full-KYC completion reflects the strong LTV of a fully verified digital bank account holder — a user who has passed identity verification is significantly more likely to activate products like savings accounts, credit cards, and investments.
2. Maybank's status as a licensed Indonesian bank within the globally recognised Maybank Group gives it strong institutional credibility compared to standalone fintech apps, converting Indonesian users who prioritise banking safety and international backing.
3. Indonesia's 270 million-plus population and rapid growth in digital banking adoption — driven by OJK's push for financial inclusion — create a large, expanding addressable audience for a full-service mobile banking onboarding program.
4. The Full-KYC trigger is a meaningful conversion milestone that filters for high-intent users who have committed to a full account verification, delivering clean lead quality and a strong signal of active banking intent.

Who Should Promote This

Ideal Publisher Profile

Best suited for Indonesian personal finance and digital banking comparison sites, Bahasa Indonesia YouTube channels covering banking and investment apps, fintech review and account opening guide platforms, media buyers running in-app display or push campaigns geo-targeted to Indonesia with banking or financial services intent, and social media content creators targeting Indonesian adults on Instagram and TikTok.

Audience Match

Converts best with Indonesian adults aged 20 to 50 who want a full-service digital bank account from a trusted, licensed institution — particularly users who are upgrading from e-wallet-only usage to a regulated savings account with full banking features.

Traffic Rules

Allowed

• Organic Indonesian fintech, digital banking, and account comparison content
• Bank account opening and KYC guide content in Bahasa Indonesia
• Email marketing to opted-in Indonesian finance and consumer audiences
• Native advertising on Indonesian finance, news, and lifestyle platforms
• In-app display and DSP campaigns geo-targeted to Indonesia
• Push notifications targeting Indonesian adults with banking or savings intent
• Social media content on Instagram, TikTok, and YouTube targeting Indonesian adults

Not Allowed

• Incentivized or reward-based referrals
• Fraudulent KYC submissions or fake identity verification
• Brand keyword bidding on Maybank or M2U paid search terms
• Traffic from outside Indonesia
• Content targeting users under 18
• Misleading claims about interest rates, credit limits, or account features

Compliance Note

All promotions must comply with OJK (Otoritas Jasa Keuangan) financial advertising guidelines in Indonesia. Do not misrepresent Maybank's deposit interest rates, credit products, or KYC requirements. Creative pre-approval required before launch.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Indonesian banking or finance content.
2. User clicks and is directed to the M2U ID app on Google Play or the App Store.
3. User downloads, installs, and begins the Maybank account registration process.
4. User completes the Full-KYC process using biometric verification within the app.
5. S2S Postback fires the Full-KYC completion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $2.2 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new Indonesian user Full-KYC completion

Promotional Tips

• Digital bank account comparison content positioning Maybank Indonesia against local digital banks like Jenius and Jago is the strongest acquisition angle — highlight Maybank's global group backing and full OJK banking licence as key trust differentiators for Indonesian users who want more than an e-wallet.
• Account opening tutorial content in Bahasa Indonesia — showing the step-by-step biometric KYC process — converts well with Indonesian users who are unfamiliar with digital bank onboarding and need reassurance that the process is safe and quick.
• Investment and wealth management content is a strong entry point for Maybank Indonesia's 360 Digital Wealth feature — Indonesian adults with savings actively comparing investment options are high-intent prospects for a full-KYC bank account opening.
• For media buyers, in-app placements in Indonesian financial news, e-wallet, and personal finance apps targeting working-age adults in Jakarta, Surabaya, and Bandung deliver strong contextual alignment with Maybank's digital banking audience.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.