
Maybank Affiliate Program

Maybank Affiliate Program
Program Overview
About Maybank
Maybank Indonesia is a licensed bank and part of the Maybank Group, one of the largest banking networks in Southeast Asia. The M2U ID app lets you open an account, transfer money, pay bills, and manage cards and investments from your phone. The Full-KYC process is done inside the app using biometric verification — no branch visit needed. It is built for Indonesian adults who want a full-service digital bank account from a regulated international bank.
Why Promote This Offer
The Maybank Indonesia affiliate program pays a CPA of $2.2 for every new user who completes full KYC on the M2U ID app. As an OJK-licensed bank backed by one of Southeast Asia's largest banking groups, Maybank offers a credible, compliance-grade acquisition program in Indonesia's fast-growing digital banking market.
- A $2.2 CPA on Full-KYC completion reflects the strong LTV of a fully verified digital bank account holder — a user who passes KYC is significantly more likely to activate savings, credit card, and investment products.
- Maybank's OJK licence and Maybank Group backing give it strong institutional credibility compared to standalone fintech apps, converting Indonesian users who prioritise banking safety and international credentials.
- Indonesia's 270 million-plus population and rapid growth in digital banking adoption — driven by OJK's financial inclusion push — create a large, expanding addressable audience for a full-service mobile banking onboarding program.
- The Full-KYC trigger filters for high-intent users who have committed to a full identity verification, delivering stronger lead quality than platforms paying on registration or app install alone.
Who Should Promote This
Ideal Publisher Profile
Best suited for Indonesian personal finance and digital banking comparison sites, Bahasa Indonesia YouTube channels covering banking and investment apps, fintech review and account opening guide platforms, and media buyers running in-app display or push campaigns geo-targeted to Indonesia with banking intent.
Audience Match
Converts best with Indonesian adults aged 20 to 50 who want a full-service digital bank account from a licensed institution — particularly users upgrading from e-wallet-only usage to a regulated savings account with complete banking features.
Traffic Rules
Allowed
- Organic Indonesian fintech, digital banking, and account comparison content
- Bank account opening and KYC guide content in Bahasa Indonesia
- Email marketing to opted-in Indonesian finance and consumer audiences
- Native advertising on Indonesian finance, news, and lifestyle platforms
- In-app display and DSP campaigns geo-targeted to Indonesia
- Push notifications targeting Indonesian adults with banking or savings intent
- Social media content on Instagram, TikTok, and YouTube targeting Indonesian adults
Not Allowed
- Incentivized or reward-based referrals
- Fraudulent KYC submissions or fake identity verification
- Brand keyword bidding on Maybank or M2U paid search terms
- Traffic from outside Indonesia
- Content targeting users under 18
- Misleading claims about interest rates, credit limits, or account features
Compliance Note
All promotions must comply with OJK financial advertising guidelines in Indonesia. Do not misrepresent Maybank's deposit rates, credit products, or KYC requirements. Creative pre-approval required before launch.
Tracking Flow
- Publisher places their S2S Postback tracking link in Indonesian banking or finance content.
- User clicks and is directed to the M2U ID app on Google Play or the App Store.
- User downloads, installs, and begins the Maybank account registration.
- User completes Full-KYC using biometric verification within the app.
- S2S Postback fires the Full-KYC completion event to the affiliate network.
- Conversion enters the 30-day validation window.
- After validation, $2.2 is credited to the publisher's payout balance.
Tracking Window: 30 days | Attribution: Last-click | Tracking Method: S2S Postback | Deduplication: One CPA per unique new Indonesian user Full-KYC completion
Promotional Tips
- Digital bank comparison content positioning Maybank against Jenius and Jago highlights the Maybank Group's global banking credentials and full OJK licence as key trust differentiators for Indonesian users who want more than an e-wallet.
- Account opening tutorial content in Bahasa Indonesia — walking through the biometric KYC process step by step — converts well with users unfamiliar with digital bank onboarding who need reassurance the process is quick and safe.
- Investment and wealth management content is a strong entry point — Indonesian adults with savings comparing options are high-intent prospects for a full-KYC bank account opening that unlocks Maybank's 360 Digital Wealth features.
- For media buyers, in-app placements in Indonesian financial news and e-wallet apps targeting working-age adults in Jakarta, Surabaya, and Bandung deliver strong contextual alignment with Maybank's banking audience.
Payment Methods
Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.
Related Programs
FAQs
Full-KYC on the M2U ID app is completed entirely within the app using biometric facial recognition and the user's Indonesian KTP. No branch visit, no video call, and no physical document submission is required at any stage.
No. Commission is only paid on completed Full-KYC verifications confirmed by the Maybank system. Partial onboarding, app installs without KYC completion, and registrations that time out before verification do not qualify.
Maybank Indonesia is a fully licensed commercial bank regulated by OJK and listed on the Indonesia Stock Exchange. It is part of the Maybank Group, which operates banking services across 18 countries in Asia.
After Full-KYC, users unlock a complete savings account, free BI-FAST interbank transfers, credit card management, QR payments via QRIS, time deposits, and the 360 Digital Wealth investment feature — all without visiting a branch.
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