Lending Plate Affiliate Program

Why Promote This Offer

The Lending Plate affiliate program pays a CPD of $11 for every personal loan successfully disbursed via its NACH-linked LMS in India. With a fully digital application process and automatic NACH repayment setup, this program rewards publishers with a strong payout tied to a high-quality, fully completed loan conversion.

1. A $11 CPD on NACH-linked loan disbursal is a strong payout in India's digital lending affiliate space, reflecting the quality of a verified borrower who has set up automatic repayment — indicating both creditworthiness and intent to repay.
2. The NACH mandate setup as part of the disbursal flow means every converted user has completed a full banking verification step, delivering cleaner lead quality than platforms that pay on application alone.
3. India's large personal credit market — driven by growing demand for regulated instant loans among salaried individuals who fall outside traditional bank eligibility — creates a consistent year-round acquisition opportunity for publishers in this vertical.
4. The LMS disbursal trigger ensures commissions are tied to a fully processed, verified loan completion rather than just a registration or submitted application, keeping publisher incentives aligned with genuine borrower quality.

Who Should Promote This

Ideal Publisher Profile

Best suited for Indian personal finance and loan comparison sites, EMI calculator and eligibility check platforms, YouTube channels covering digital loans and money management for Indian salaried audiences, and media buyers running push or display campaigns geo-targeted to India with personal loan or credit intent.

Audience Match

Converts best with Indian salaried employees and self-employed individuals aged 22 to 50 who need quick personal credit and are comfortable with fully digital loan processing and automatic bank repayment via NACH mandate.

Traffic Rules

Allowed

• Organic Indian personal finance and loan comparison content
• EMI calculator, loan eligibility, and credit score tool placements
• Email marketing to opted-in Indian finance audiences
• Native advertising on Indian finance and lifestyle platforms
• Display and DSP campaigns geo-targeted to India with loan intent
• Push notifications targeting Indian adults in a financial decision-making context

Not Allowed

• Incentivized or reward-based referrals
• Fraudulent or duplicate loan applications
• Brand keyword bidding on Lending Plate paid search terms
• Traffic from outside India
• Content targeting users under 21 or encouraging over-indebtedness
• Pop-up or pop-under traffic

Compliance Note

All promotions must comply with RBI digital lending guidelines and ASCI advertising standards. Do not make guaranteed approval claims or misrepresent loan interest rates or NACH debit terms in any creative.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Indian personal finance or loan content.
2. User clicks and is directed to the Lending Plate app.
3. User downloads, installs, and completes digital KYC with Aadhaar and PAN.
4. User submits a loan application and sets up NACH auto-repayment on their bank account.
5. Loan is approved and disbursed to the user's bank account via the LMS.
6. S2S Postback fires the NACH LMS disbursal conversion event to the affiliate network.
7. After the 30-day validation window, $11 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPD per unique new Indian user with a disbursed NACH-linked loan

Promotional Tips

• Salary-gap and emergency expense content targeting Indian salaried users converts strongly for this type of digital lending program — position Lending Plate as the fast, paperless option for borrowers who need regulated credit without a bank branch visit.
• Loan comparison articles that highlight the NACH repayment advantage — automatic monthly deductions with no manual transfer needed — are a strong trust-building angle for borrowers who want a hassle-free repayment experience.
• Festival season and financial year-end are the peak personal loan demand windows in India; align campaign budgets to these periods for the highest disbursal volumes.
• EMI calculator tools embedded in comparison articles are among the highest-converting entry points for loan traffic — users who calculate their repayment schedule first are intent-qualified and submit applications at above-average rates.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.