Why Promote This Offer

The Lending Plate affiliate program pays a CPD of $11 for every personal loan disbursed via its NACH-linked LMS in India. The NACH mandate setup as part of every disbursal means each conversion represents a fully verified borrower who has completed banking authorisation — delivering cleaner lead quality than platforms that pay on application alone.

1. A $11 CPD on NACH-linked disbursal is a strong payout in India's digital lending affiliate space, with the NACH mandate step acting as a natural quality filter that reflects genuine borrower intent and repayment commitment.
2. The automatic repayment model reduces default risk for the advertiser and keeps the program sustainable, meaning publishers benefit from consistently high approval rates and stable commission payouts.
3. India's large personal credit market — particularly among salaried individuals outside prime bank eligibility — creates consistent year-round disbursal opportunity across Tier 1, 2, and 3 cities.
4. The LMS disbursal trigger ensures commissions are paid only on fully processed, bank-confirmed loan completions — not registrations or submitted applications.

Who Should Promote This

Ideal Publisher Profile

Best suited for Indian personal finance and loan comparison sites, EMI calculator and eligibility check platforms, YouTube channels covering digital loans for salaried Indian audiences, and media buyers running push or display campaigns geo-targeted to India with personal loan or credit intent.

Audience Match

Converts best with Indian salaried employees and self-employed individuals aged 22 to 50 who need quick personal credit and are comfortable with a fully digital application and automatic monthly NACH repayment.

Traffic Rules

Allowed

• Organic Indian personal finance and loan comparison content
• EMI calculator, loan eligibility, and credit score tool placements
• Email marketing to opted-in Indian finance audiences
• Native advertising on Indian finance and lifestyle platforms
• Display and DSP campaigns geo-targeted to India with loan intent
• Push notifications targeting Indian adults in a financial decision-making context

Not Allowed

• Incentivized or reward-based referrals
• Fraudulent or duplicate loan applications
• Brand keyword bidding on Lending Plate paid search terms
• Traffic from outside India
• Content targeting users under 21 or encouraging over-indebtedness
• Pop-up or pop-under traffic

Compliance Note

All promotions must comply with RBI digital lending guidelines and ASCI advertising standards. Do not make guaranteed approval claims or misrepresent loan terms, interest rates, or NACH debit conditions.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Indian personal finance or loan content.
2. User clicks and is directed to the Lending Plate app.
3. User completes digital KYC with Aadhaar and PAN.
4. User submits a loan application and authorises NACH auto-repayment on their bank account.
5. Loan is approved and disbursed to the user's bank account via the LMS.
6. S2S Postback fires the NACH LMS disbursal conversion event to the affiliate network.
7. After the 30-day validation window, $11 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPD per unique new Indian user with a disbursed NACH-linked loan

Promotional Tips

• Loan comparison articles that highlight the NACH repayment advantage — no manual transfers needed — are a strong trust-building angle for borrowers who want a fully automated repayment experience.
• Salary-gap and emergency expense content targeting Indian salaried users converts consistently — position Lending Plate as the fast, paperless option for borrowers who cannot wait for traditional bank processing times.
• Festival season and financial year-end are peak personal loan demand windows in India — align campaign budgets to these periods for the highest disbursal volumes.
• EMI calculator tools embedded in comparison articles are among the highest-converting entry points — users who calculate repayment first are already intent-qualified when they reach the application.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.