Why Promote This Offer

The Kuku TV affiliate program pays a CPA of $0.6 for every new Indian user who starts a trial subscription. With 190 million-plus downloads, 5,000-plus shows across six Indian languages, and MS Dhoni as brand ambassador, Kuku TV gives publishers a volume-optimised subscription-trial CPA in India's fast-growing short drama streaming market.

1. A $0.6 CPA on trial subscription is designed for volume - publishers with large Indian entertainment and OTT audiences can generate significant aggregate earnings from consistent daily trial conversion across Kuku TV's multi-language content library.
2. Kuku TV's 190 million-plus downloads and 4.5-star rating with 1 million-plus reviews make it one of India's most downloaded entertainment apps, giving publishers the brand recognition advantage that drives higher trial click-to-conversion rates.
3. The multi-language content library covering Hindi, Tamil, Telugu, Malayalam, Kannada, and Bengali gives publishers broad geographic reach across India beyond Hindi-only audiences, unlocking high-volume Southern India and regional content audiences.
4. The Rs 2 one-day trial is one of the lowest subscription entry points of any Indian OTT platform - the near-zero cost barrier maximises trial conversion rates from users who are curious but not yet ready to commit to a full monthly subscription.

Who Should Promote This

Ideal Publisher Profile

Best suited for Indian short drama and web series review content sites, OTT and streaming app comparison platforms, Hindi and regional language entertainment YouTube channels, short video and micro-drama content creators on Instagram and YouTube Shorts, and high-volume media buyers running in-app display, push, or UAC campaigns targeting Indian entertainment app audiences.

Audience Match

Converts best with Indian adults and young adults aged 16 to 40 who watch short videos on mobile daily and are looking for premium original drama content in their language that fits into 2 to 5 minute entertainment windows on their commute, break, or before bed.

Traffic Rules

Allowed

• Organic Indian short drama, mini web series, and OTT comparison content
• Regional language entertainment review and recommendation content
• Email marketing to opted-in Indian entertainment and streaming app audiences
• In-app display and UAC campaigns geo-targeted to India targeting entertainment app users
• Push notification campaigns targeting Indian adults with entertainment and OTT intent
• Social media content on Instagram, YouTube Shorts, and MX TakaTak targeting Indian entertainment audiences

Not Allowed

• Incentivized or reward-based trial subscriptions
• Fraudulent or bot-triggered subscription events
• Brand keyword bidding on Kuku TV paid search terms
• Traffic from outside India
• Content targeting users under 13
• Misleading representations of what the trial includes or its auto-renewal terms

Compliance Note

All promotions must clearly disclose the trial auto-renewal terms and the subscription pricing that applies after the trial period ends. Do not imply the trial is permanently free or hide the subscription cost in creatives. All promotions must comply with MIB guidelines for digital OTT advertising in India. Creative pre-approval required.

Tracking Flow

1. Publisher places their tracking link in Indian short drama or entertainment content.
2. User clicks and is directed to the Kuku TV app on Google Play or the App Store.
3. User downloads, installs, and registers on the Kuku TV app.
4. User selects the 1-day trial subscription at Rs 2 and completes payment.
5. The trial_subscription conversion event fires to the affiliate network.
6. Conversion enters the validation window for fraud screening.
7. After validation, $0.6 is credited to the publisher's payout balance per confirmed trial.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new Indian user trial subscription

Promotional Tips

• Short drama content review articles covering Kuku TV's most popular Hindi series by genre - romance, thriller, and family drama - drive strong click-through from Indian users actively searching for new shows to watch in their language.
• Content comparing Kuku TV's Rs 2 trial against other Indian OTT platforms like MX Player, ALTBalaji, and Ullu consistently converts users who are evaluating streaming apps because the entry price is simply the lowest available.
• Regional language content is a strong underserved angle - Kuku TV's Tamil, Telugu, and Malayalam libraries give publishers a distinct acquisition angle for South Indian audiences who are underserved by Hindi-dominant streaming platforms.
• For media buyers, in-app placements in Indian short video and entertainment apps including MX TakaTak, Josh, and Moj reach users already in an entertainment consumption mindset who are highly receptive to a trial offer for premium short drama content.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.