Kuku TV Affiliate Program

About Kuku TV

Kuku TV is India's premium vertical micro-drama and short-series streaming platform, launched by the creators of Kuku FM with over 100 million downloads and a 4.5-star rating on the Google Play Store. The app delivers serialized two-minute episodes across Hindi, Telugu, Kannada, and Bangla in genres including romance, thriller, action, mythology, and family drama — built specifically for India's mobile-first, on-the-go audience. Backed by India's 500 million-plus OTT user base and the rapid shift toward vertical short-form video consumption, Kuku TV sits at the intersection of social media viewing habits and premium subscription entertainment. With a low-friction one-day free trial entry point, the platform offers a straightforward conversion path for affiliate publishers targeting Indian entertainment audiences.

Important Program Information

Why Promote This Offer

Ideal Publisher Profile

Best suited for Indian entertainment and OTT review sites, Hindi and regional language content creators, short drama and web series recommendation channels on YouTube and Telegram, influencer pages targeting Indian mobile audiences on Instagram and Josh, and media buyers running in-app display or push campaigns geo-targeted to India.

Audience Match

Converts best with Indian adults aged 18 to 35 who consume short-form vertical video on social media and are looking for a dedicated premium platform for serialized micro-drama in their regional language.

Reasons to Promote

1. A $0.6 CPA on a free trial is a low-barrier entry point that converts well in the Indian market, where users are accustomed to trial-first subscription models before committing to a paid plan.
2. Kuku TV carries strong brand equity from Kuku FM, which has 4.5 million active paid subscribers, giving the platform instant credibility with Indian digital content audiences.
3. India's 500 million-plus OTT user base and explosive adoption of vertical video create a high-volume, year-round acquisition opportunity across all major content seasons.
4. The single free trial trigger keeps the conversion flow simple — no payment required from the user — making it one of the cleanest attribution setups for Indian entertainment traffic.

Traffic Rules

Allowed

• Organic Indian entertainment and OTT review content
• Hindi, Telugu, Kannada, and Bangla language content targeting regional audiences
• Email marketing to opted-in Indian digital entertainment audiences
• Native advertising on Indian entertainment and lifestyle platforms
• In-app display and DSP campaigns geo-targeted to India
• Push notifications targeting Indian short-video and OTT app users
• Social media content on Instagram, YouTube Shorts, and Telegram entertainment groups
• Short drama and web series recommendation pages and channels

Not Allowed

• Incentivized or reward-based referrals
• Coupon and cashback placements
• Brand keyword bidding on Kuku TV paid search terms
• Self-referrals and fraudulent trial registrations
• Traffic from outside India
• Content targeting users under 18

Compliance Note

All creatives must reflect Kuku TV's premium positioning. Avoid using piracy-adjacent messaging or comparisons to unauthorized streaming platforms.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Indian entertainment or OTT content.
2. User clicks and is directed to the Kuku TV app listing on the Google Play Store.
3. User downloads and installs the Kuku TV app on their Android device.
4. User registers and initiates the free trial within the app.
5. Server-to-server postback fires the trial conversion event to the affiliate network.
6. Conversion enters the 30-day validation window for deduplication and quality check.
7. After validation, $0.6 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new Indian user free trial activation

Promotional Tips

• Kuku TV's two-minute episode format is a natural hook for short-form content publishers — use episode teasers and cliffhanger previews in Instagram Reels, YouTube Shorts, and Telegram posts to drive high-intent installs.
• Regional language targeting is a strong differentiator: Hindi, Telugu, Kannada, and Bangla content pages deliver sharper audience match and higher trial conversion rates than generic entertainment traffic.
• Position Kuku TV as the dedicated premium alternative to free social video — Indian users already hooked on vertical drama on Instagram and YouTube Shorts are the highest-intent audience for a trial-first subscription pitch.
• For media buyers, in-app placements in Indian short video, OTT aggregator, and entertainment guide apps deliver strong contextual reach to users already in an active content-discovery mindset.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.