Jar UPI Affiliate Program

Why Promote This Offer

The Jar UPI affiliate program pays a CPT of $1 for every UPI Autopay successfully set up by a new Indian user on the Jar app. As India's first NPCI-approved micro-savings platform to automate digital gold investment via UPI Autopay — with 9 million-plus users and support from 125-plus banks — Jar offers publishers a high-volume, frictionless conversion trigger in one of India's fastest-growing personal finance verticals.

1. A $1 CPT on Autopay setup completion is a volume-optimised model suited to publishers with broad Indian personal finance and UPI traffic — the setup takes under a minute and requires only a UPI PIN, making it one of the lowest-friction conversion events in the Indian fintech affiliate space.
2. Jar's NPCI backing, BRINKS vault security, ICICI Lombard insurance, and 9 million-plus user base give it strong institutional credibility, converting first-time digital savers who are cautious about automating bank debits on a new platform.
3. India's deeply embedded cultural affinity for gold investment — combined with the explosive adoption of UPI as the default payment and banking interface — creates a uniquely receptive mass-market audience for Jar's automated gold savings model.
4. The AUTOPAY_SETUP_COMPLETE trigger is a single, clean, one-time action that activates the user's entire daily savings and gold investment flow — a high-intent commitment tied to the first authenticated UPI Autopay mandate.

Who Should Promote This

Ideal Publisher Profile

Best suited for Indian personal finance and savings tips content sites, digital gold and investment comparison platforms, UPI and fintech app review and tutorial channels on YouTube, Instagram and Telegram communities sharing money-saving habits and financial tips in Hindi and regional languages, and media buyers running in-app display or push campaigns geo-targeted to India with a savings, investment, or UPI context audience.

Audience Match

Converts best with Indian adults aged 18 to 40 — salaried employees, students, and gig workers — who make daily digital UPI payments and are looking for a passive, automated way to start saving and investing in gold without requiring financial knowledge, manual effort, or a minimum investment threshold.

Traffic Rules

Allowed

• Organic Indian personal finance, savings tips, and digital gold investment content
• UPI and fintech app review and comparison articles targeting Indian adults
• Email marketing to opted-in Indian finance and consumer audiences
• Native advertising on Indian finance, lifestyle, and news platforms
• In-app display and DSP campaigns geo-targeted to India with savings or investment intent
• Push notifications targeting Indian UPI app users with personal finance context
• Hindi and regional language social media content on Instagram, YouTube Shorts, and Telegram

Not Allowed

• Incentivized or reward-based referrals
• Fraudulent or duplicate Autopay setups
• Brand keyword bidding on Jar or Jar UPI paid search terms
• Traffic from outside India
• Content targeting users under 18
• Pop-up or pop-under traffic

Compliance Note

All promotions must comply with NPCI UPI guidelines, SEBI digital gold advertising standards, and ASCI guidelines in India. Do not make guaranteed return claims on digital gold or misrepresent gold price appreciation as a fixed yield. All creatives require prior approval before launch.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Indian personal finance or savings content.
2. User clicks and is directed to the Jar app on Google Play or the App Store.
3. User downloads, installs, and registers using their mobile number — no KYC required.
4. User links their UPI account (PhonePe, Google Pay, Paytm, or any supported provider).
5. User completes the Autopay setup by verifying subscription details and entering their UPI PIN.
6. S2S Postback fires the AUTOPAY_SETUP_COMPLETE conversion event to the affiliate network.
7. After the 30-day validation window, $1 is credited to the publisher's payout balance per verified Autopay setup.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPT per unique new Indian user completing Autopay setup

Promotional Tips

• The round-up mechanic is Jar's most compelling conversion hook — content that demonstrates how ₹2 to ₹8 of daily spare change compounds into meaningful gold savings over months converts strongly with Indian users who have previously struggled to save manually.
• Gold price rally and Akshaya Tritiya content windows are the highest-intent moments for digital gold acquisition in India — publish Jar app guides and Autopay setup tutorials aligned to these culturally significant gold-buying moments for peak conversion.
• Position Jar as the zero-effort savings solution for India's UPI-native generation — content framed around saving without thinking, automated from the same PhonePe or Google Pay account they already use daily, removes the friction barrier that stops most Indians from investing consistently.
• For media buyers, in-app placements in Indian UPI payment, e-commerce, and food delivery apps deliver strong contextual reach to users who are already making the daily digital transactions that Jar's round-up engine is built around.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.