Why Promote This Offer

The UNI Card affiliate program pays a CPA of $5 when a new Indian user undergoes a soft credit pull and is shown a personalised credit card product on the Uni app. As India's pioneering 1/3rd pay-later credit card backed by Lightspeed and Accel with credit limits up to Rs 6 Lakhs and zero joining or annual fees, Uni Card gives publishers a pre-qualification stage payout that fires well before the card is issued.

1. A $5 CPA on SOFT_PULL_CC_PRODUCT_SHOWN fires at the soft credit check stage - an early conversion event that means publishers earn before waiting for card issue or activation, giving faster payout cycles compared to card disbursal programs.
2. Uni Card's unique Pay 1/3rd model - automatically splitting every purchase into three interest-free instalments without any extra fees - is a genuinely differentiated product in India's credit card market that gives publishers a compelling, headline-ready conversion angle.
3. Zero joining fee and zero annual charges remove the most common objection for Indian adults considering their first credit card, broadening the conversion funnel to include credit-curious users who are deterred by upfront card costs on bank products.
4. VC backing from Lightspeed, Accel, and General Catalyst gives Uni Card the technology credibility that resonates with India's digitally active urban audience who look for fintech-first alternatives to traditional bank credit cards.

Who Should Promote This

Ideal Publisher Profile

Best suited for Indian credit card and BNPL comparison content sites, fintech product review YouTube channels, personal finance blogs targeting Indian urban salaried adults, credit score educational content platforms, and media buyers running display or native campaigns targeting Indian adults aged 25 to 60 with credit card intent.

Audience Match

Converts best with Indian salaried adults aged 25 to 60 with a credit score above 650 who want a no-fee, interest-free split payment credit card from a venture-backed fintech as an alternative to traditional bank credit cards.

Traffic Rules

Allowed

• Organic Indian credit card and BNPL comparison and review content
• Fintech credit product review content targeting urban Indian salaried adults
• Credit score and eligibility guide content for Indian first-time credit card applicants
• Email marketing to opted-in Indian personal finance and banking audiences
• Display and DSP campaigns targeting Indian adults with credit card or fintech interest
• Native advertising on Indian finance and lifestyle platforms

Not Allowed

• Incentivized or reward-based applications
• Fraudulent KYC submissions or fake eligibility checks
• Brand keyword bidding on Uni Card paid search terms
• Traffic from outside India
• Content targeting users under 21
• Misleading claims about credit limits or guaranteed card approval

Compliance Note

All promotions must comply with RBI credit card advertising guidelines and ASCI standards. Do not guarantee specific credit limits or misrepresent the soft pull as a hard credit check. The SOFT_PULL_CC_PRODUCT_SHOWN event fires only when a personalised product is displayed - not all applicants will receive an offer.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Indian credit card or BNPL content.
2. User clicks and is directed to the Uni Card app on Google Play or the App Store.
3. User downloads, installs, and registers on the Uni app.
4. User enters their PAN and basic details to initiate a soft credit pull eligibility check.
5. A personalised Uni credit card product offer is shown to the user based on their credit profile.
6. S2S Postback fires the SOFT_PULL_CC_PRODUCT_SHOWN conversion event to the affiliate network.
7. After the 30-day validation window, $5 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new Indian user soft pull credit product shown

Promotional Tips

• BNPL and interest-free EMI content comparing Uni Card's 1/3rd split model against traditional credit card interest charges is the strongest acquisition angle - the 0-fee, 3-month interest-free split is a compelling headline that credit card comparison users remember.
• Zero-fee credit card content positioning Uni Card's no-joining-fee and no-annual-fee offering against fee-charging bank credit cards converts strongly with Indian adults comparing card options who are sensitive to upfront costs.
• First credit card guide content targeting Indian adults aged 25 to 35 who have never held a credit card is a strong niche - Uni Card's simplified application with just PAN and basic details makes it one of the fastest digital credit card applications available.
• For media buyers, display placements in Indian payment and UPI apps reach adults already actively managing their digital money who are receptive to a no-fee credit card with a unique split payment model.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.