Licious Affiliate Program

Why Promote This Offer

The Licious affiliate program pays a CPA of $4 for every new Indian user who completes a first paid order on the app. As India's largest direct-to-consumer fresh meat and seafood brand with its own supply chain and 90-minute delivery in major cities, Licious offers publishers a strong first-order payout in a high-repeat-purchase food category.

1. A $4 CPA on a first paid order is a competitive payout in India's food delivery affiliate space, and the high repeat-order rate of fresh meat and seafood customers means the LTV of a first-time Licious buyer is significantly higher than a single transaction.
2. Licious's end-to-end supply chain — from farm to doorstep with no middlemen — is a genuine product differentiator that converts quality-conscious Indian consumers who are wary of unverified local market meat.
3. India's large and growing urban consumer base for premium fresh meat delivery — driven by rising disposable incomes, a preference for convenience, and increasing awareness of food hygiene — creates a consistent acquisition opportunity across major Indian cities.
4. The new user charged trigger is tied to a completed, paid first order — a high-intent transactional event that filters for genuine buyers and ensures publisher commissions are backed by real purchase activity.

Who Should Promote This

Ideal Publisher Profile

Best suited for Indian food, recipe, and cooking content sites, non-vegetarian recipe YouTube channels and Instagram pages, meal planning and home cooking blogs targeting Indian urban audiences, food delivery comparison platforms, and media buyers running in-app display or push campaigns geo-targeted to Licious's delivery cities.

Audience Match

Converts best with Indian adults aged 22 to 45 in metro and Tier 1 cities who cook non-vegetarian food at home regularly and are looking for a convenient, hygienic, and reliable fresh meat delivery alternative to local market shopping.

Traffic Rules

Allowed

• Organic Indian food, recipe, and non-vegetarian cooking content
• Food delivery comparison and review content targeting Indian urban audiences
• Email marketing to opted-in Indian food and lifestyle audiences
• Native advertising on Indian food, lifestyle, and news platforms
• In-app display and DSP campaigns geo-targeted to Licious delivery cities
• Social media content on Instagram, YouTube, and Telegram targeting Indian home cooks

Not Allowed

• Incentivized or reward-based referrals
• Self-referrals and fraudulent orders
• Brand keyword bidding on Licious paid search terms
• Traffic from outside Licious delivery pin codes
• Cancelled or returned orders — excluded from payout reconciliation
• Content targeting users under 18

Compliance Note

All promotions must be accurate about Licious delivery availability in the target city. Do not advertise in areas outside Licious's current serviceable pin codes. Cancelled orders are not eligible for commission.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Indian food or recipe content.
2. User clicks and is directed to the Licious app on Google Play or the App Store.
3. User downloads, installs, and registers their Licious account.
4. User browses the product catalogue and adds fresh meat or seafood to cart.
5. User completes checkout and pays for their first order.
6. S2S Postback fires the new user charged conversion event to the affiliate network.
7. After the 30-day validation window, $4 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new Indian user first paid order

Promotional Tips

• Non-vegetarian recipe content is the highest-converting traffic source for Licious — users reading a chicken or seafood recipe are already planning a meal and are highly receptive to a direct, convenient link to order the exact cut they need from their phone.
• Hygiene and quality comparison content positioning Licious against local market meat is a strong trust-building angle for urban Indian consumers — the no-middleman, farm-to-door story converts well with health-conscious home cooks in metro cities.
• Weekend and festive cooking content — Eid, Christmas, and Sunday barbecue guides — drives the highest first-order intent for fresh meat delivery apps in India; align content drops to these high-demand cooking occasions.
• For media buyers, in-app placements in Indian recipe, grocery delivery, and food ordering apps during meal planning hours (late morning and early afternoon) deliver strong contextual reach to users actively thinking about what to cook.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.