All Instruments Affiliate Program

Why Promote This Offer

The All Instruments affiliate program pays a CPA of $2.0 for every first investment purchase completed by a new Russian user on the platform. With Russia's growing retail investor base and a broad product range spanning stocks, bonds, ETFs, and structured products, this program gives investment and finance publishers a strong acquisition opportunity in the Russian capital markets segment.

1. A $2.0 CPA on a completed first investment purchase reflects the strong LTV of a newly activated retail investor — users who make their first trade have high repeat transaction rates on investment platforms.
2. All Instruments' broad product range across stocks, bonds, ETFs, and structured products gives publishers a wide content surface for investment tutorials, product comparisons, and portfolio building guides.
3. Russia's expanding retail investment market and the continued shift of household savings from bank deposits to capital market products provide a growing, year-round acquisition opportunity for investment publishers.
4. The first-purchase CPA model ensures commission is tied to a high-intent completed transaction — not just a registration or app install — delivering clean lead quality and clear attribution.

Who Should Promote This

Ideal Publisher Profile

Best suited for Russian personal finance and investment content sites, stock market and trading tutorial channels on YouTube and Telegram, financial planning and savings comparison platforms targeting Russian adults, and media buyers running performance campaigns in Russian-language fintech and investment contexts.

Audience Match

Converts best with Russian adults aged 25 to 55 who have accumulated savings and are actively looking to move funds from traditional bank deposits into higher-return capital market instruments, including stocks, bonds, and ETFs.

Traffic Rules

Allowed

• Organic Russian-language investment, stock market, and personal finance content
• Portfolio building, ETF selection, and beginner investing tutorial articles
• Email marketing to opted-in Russian investment and finance audiences
• Native advertising on Russian financial news and investment platforms
• Telegram investment community content targeting Russian retail investors
• In-app display and DSP campaigns geo-targeted to Russia with investment intent

Not Allowed

• Incentivized or reward-based referrals
• Fraudulent registrations or simulated purchases
• Brand keyword bidding on All Instruments paid search terms
• Traffic from outside Russia
• Content making guaranteed return claims or unregulated investment promises
• Content targeting users under 18

Compliance Note

All creatives must comply with Bank of Russia (CBR) advertising standards for financial instruments. Do not make guaranteed profit claims or misrepresent risk levels of any investment product.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Russian investment or finance content.
2. User clicks and is directed to the All Instruments app on the relevant app store.
3. User downloads, installs, and completes digital KYC registration.
4. User funds their account and makes their first investment purchase.
5. S2S Postback fires the first-purchase conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $2.0 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new Russian investor first purchase

Promotional Tips

• Bank deposit vs. stock market return comparison content is the strongest acquisition angle for Russian retail investors — frame All Instruments as the accessible, regulated alternative to leaving savings in low-yield ruble deposits.
• Telegram investment channels for Russian audiences are among the highest-converting traffic sources for investment app acquisition; targeted posts with portfolio examples and platform walkthroughs drive strong install and first-purchase rates.
• Beginner investing guides in Russian — covering how to buy your first ETF or government bond — attract high-intent first-time investors and position All Instruments as the accessible entry point to capital markets.
• Year-end tax planning content is a strong seasonal hook — Russian investors reviewing their financial position in Q4 are prime audiences for a new investment account opening.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.