Why Promote This Offer

The Afore SURA affiliate program pays a CPA of $6 for every Mexican worker who formally registers their assigned pension account as an Afore SURA customer. As Mexico's highest-rated Afore by Morningstar and one of the country's largest pension administrators with 8 million-plus workers, this program gives publishers a unique payout in an underserved but high-potential affiliate vertical.

1. A $6 CPA on account registration reflects the long-term retention value of a formally registered pension account holder who may also make voluntary savings contributions over their working life.
2. Afore SURA's four consecutive Morningstar top ratings and Grupo SURA's $180 billion in assets under management across Latin America give it unmatched institutional credibility among Mexican workers evaluating pension administrators.
3. Mexico has millions of IMSS-assigned workers who have not yet formally registered their pension account online - this unregistered population represents a large, consistent acquisition opportunity.
4. The assigned account registration trigger is a single clear action that activates a worker's full Afore SURA digital account, making it a clean conversion with straightforward attribution.

Who Should Promote This

Ideal Publisher Profile

Best suited for Mexican personal finance and retirement savings content sites, IMSS and pension rights information platforms, Spanish-language YouTube channels covering financial planning for Mexican workers, HR and payroll information sites, and media buyers running native or display campaigns targeting Mexican working adults aged 25 and above.

Audience Match

Converts best with Mexican adults aged 25 to 55 who are registered with IMSS and have a mandatory pension account but have not yet formally registered it as an Afore SURA customer - particularly those who want to check their retirement balance or start making voluntary contributions online.

Traffic Rules

Allowed

• Organic Spanish-language Mexican personal finance and retirement savings content
• IMSS pension rights and Afore comparison articles targeting Mexican workers
• Email marketing to opted-in Mexican finance and employment audiences
• Native advertising on Mexican finance, news, and lifestyle platforms
• Display and DSP campaigns geo-targeted to Mexico with pension or retirement intent
• Social media content on Facebook, YouTube, and Instagram targeting Mexican working adults

Not Allowed

• Incentivized or reward-based registrations
• Fraudulent account registrations or fake worker identities
• Brand keyword bidding on Afore SURA paid search terms
• Traffic from outside Mexico
• Misleading claims about guaranteed pension returns or investment yields
• Content targeting users under 18

Compliance Note

All promotions must comply with CONSAR advertising standards for Afore services. Do not misrepresent Afore SURA's returns, fee structure, or regulatory status. Creative pre-approval required before launch.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Mexican pension or personal finance content.
2. User clicks and lands on the Afore SURA registration page.
3. User enters their CURP, NSS (social security number), and personal details.
4. User completes the formal assigned account registration process.
5. S2S Postback fires the Asg_11 account registration event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $6 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new Mexican worker account registration

Promotional Tips

• Pension balance check content is the strongest entry point - Mexican workers who search how to view their retirement savings balance already have a pension account and need to register to access it digitally through Afore SURA.
• Voluntary savings content targeting Mexican professionals is a strong acquisition angle - Afore SURA's Morningstar top rating makes it the preferred choice for workers who want to make additional contributions above the mandatory employer amount.
• Content targeting women in Mexico is particularly effective given the unique retirement savings challenges they face due to lower average salaries and shorter contribution periods - Afore SURA has dedicated programmes for this segment.
• Year-end content covering tax deductions from voluntary Afore contributions captures high-intent workers evaluating retirement savings as part of annual financial planning in Mexico.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.