Upstox Affiliate Program

Why Promote This Offer

The Upstox affiliate program pays a CPA of $4.3 for every demat account opening (create_ucc_m0) in India. Retail investing in India keeps breaking participation records, and a free, fully digital account opening converts this intent efficiently.

1. A $4.3 payout on a free account opening, with no deposit required, keeps conversion rates and EPC strong.
2. Upstox is one of India's biggest brokers with high-profile backing, giving instant credibility with first-time investors.
3. India's demat account base is growing every month, fueled by a durable retail investing boom.
4. The account-opening trigger is a single, well-defined event with clean attribution.

Who Should Promote This

Ideal Publisher Profile

Best for Indian stock market YouTubers and finfluencers, investing education sites, broker comparison platforms, and media buyers targeting first-time investors.

Audience Match

Converts with Indians aged 20 to 45 entering the stock market, from college students learning to invest to salaried professionals starting SIPs and trading.

Traffic Rules

Allowed

• Stock market education content and courses
• Broker comparison and review sites
• Finance YouTube channels and Telegram communities
• In-app display and programmatic traffic
• Native advertising
• Opt-in email lists with investing audiences
• SEO content targeting demat and trading keywords
• Push traffic from finance apps

Not Allowed

• Incentivized or rewarded traffic
• Brand bidding on Upstox trademark terms
• Guaranteed returns or stock tip profit claims
• Unregistered investment advice presented in creatives
• Spam SMS or messaging blasts
• Adult or gambling content placements
• Bot, emulator, or click-injection traffic
• Cookie stuffing or forced clicks

Compliance Note

Follow SEBI advertising norms for securities. Never promise returns or trading profits, and present market risk disclosures where required.

Tracking Flow

1. Publisher places their S2S Postback tracking link in investing content, reviews, or comparison pages.
2. User clicks and is directed to the Upstox app.
3. User installs the app and starts onboarding.
4. User completes a completed demat account opening.
5. The S2S Postback fires the conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $4.3 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPA per unique new India user

Promotional Tips

• Create beginner-focused how to open a demat account walkthroughs, first-timers are the highest-converting segment.
• Ride bull market and IPO news cycles, account openings surge when markets make headlines.
• Compare brokerage charges in listicle content, fee comparison is the top decision factor for new traders.
• Target tier 2 city audiences, the fastest-growing segment of new Indian retail investors.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.