Indigo Affiliate Program

About Indigo

IndiGo is India's largest and most preferred passenger airline, operating over 2,200 daily flights to 90-plus domestic and 40-plus international destinations across its network. Available as a mobile app on Android and iOS, IndiGo offers end-to-end flight and hotel booking with exclusive app-only fares, up to 15% off on flights, and access to over 6 lakh hotel options — all within a single seamless booking interface. The airline is widely recognised for its low-fare model, on-time performance, and consistent passenger experience, making it the default flight booking choice for both leisure and business travelers across India. India's position as one of the world's fastest-growing aviation markets and the high volume of domestic air travel provide a year-round, high-frequency booking opportunity for travel content publishers.

Important Program Information

Why Promote This Offer

Ideal Publisher Profile

Best suited for Indian travel blogs and flight deal newsletters, domestic trip planning and itinerary content sites, YouTube travel channels targeting Indian audiences, Telegram groups sharing flight offers and fare alerts, and media buyers running in-app display or push campaigns geo-targeted to India with travel or booking intent.

Audience Match

Converts best with Indian adults aged 22 to 50 who travel domestically or internationally for leisure or business and are actively looking for the lowest available airfare on a trusted, high-frequency airline platform.

Reasons to Promote

1. A $1.0 CPB on confirmed flight bookings from India's largest airline offers consistent, scalable earnings given IndiGo's 2,200-plus daily flights and the sheer volume of domestic travel across India.
2. IndiGo's position as India's most preferred airline gives it unmatched brand recognition and trust, which reduces friction in the booking funnel for new app users arriving from affiliate traffic.
3. India's aviation market is one of the fastest-growing in the world, with domestic passenger volumes expanding consistently and providing a reliable year-round booking volume for publishers.
4. The cost-per-booking model ties publisher earnings directly to completed, confirmed flight transactions — a straightforward, high-intent conversion with clean attribution.

Traffic Rules

Allowed

• Organic Indian travel, flight deal, and itinerary content
• Domestic and international flight comparison and review articles
• Email marketing to opted-in Indian travel and frequent flyer audiences
• Native advertising on Indian travel, lifestyle, and news platforms
• In-app display and DSP campaigns geo-targeted to India with travel booking intent
• Push notifications and fare alert campaigns targeting Indian travel app users
• Social media content on Instagram, YouTube, and Telegram covering Indian travel tips and flight deals

Not Allowed

• SEM or brand keyword bidding on IndiGo paid search terms (strictly prohibited — penalty applies)
• Deep linking without prior approval
• Coupon and cashback placements not pre-approved by IndiGo
• Self-referrals and fraudulent bookings
• Cancelled or returned bookings — excluded from final reconciliation
• Traffic from outside India without prior approval

Compliance Note

The brand must always be referred to as IndiGo (capital G, all other letters lowercase). All creatives require prior approval before launch. SEM violations result in a financial penalty.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Indian travel or flight deal content.
2. User clicks and is directed to the IndiGo app listing on the Google Play Store.
3. User downloads and installs the IndiGo app on their Android device.
4. User searches for a flight and completes booking and payment within the app.
5. S2S Postback fires the confirmed booking event to the affiliate network.
6. Conversion is validated against IndiGo's booking data within the 30-day window.
7. Cancelled bookings are excluded from reconciliation; after validation, $1.0 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPB per unique confirmed flight booking

Promotional Tips

• Domestic holiday season windows — Diwali, summer school holidays, and long weekends — are the highest-converting periods; publish fare comparison and deal roundup articles aligned to these travel peaks for maximum booking volume.
• Flight deal alert content on Telegram and email newsletters that surface low-fare IndiGo routes perform exceptionally well with price-sensitive Indian audiences who respond quickly to time-limited offers.
• Position IndiGo as the smart default choice for Indian travelers: its low-fare model, on-time record, and the 15% app-exclusive discount angle are strong conversion points for comparison and review content.
• For media buyers, in-app placements in Indian travel planning, hotel aggregator, and transport booking apps during holiday seasons deliver strong contextual reach to users already in a booking mindset.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.