Why Promote This Offer

The FatakPay affiliate program pays a CPD of $0.8 for every loan successfully disbursed to a new Indian user's card or bank account. As an RBI-listed digital lending app with ISO 27001 certification, 7-minute disbursal, and loans from Rs 1,000 to Rs 5 Lakhs, FatakPay gives publishers a clean disbursal-linked payout in India's fast-growing instant credit market.

1. A $0.8 CPD on card disbursal is a volume-optimised payout for publishers with high-traffic Indian personal finance content - consistent disbursal volumes at scale generate meaningful aggregate earnings for publishers with the right audience.
2. FatakPay's RBI Public Directory listing and ISO 27001 certification signal regulatory credibility that converts borrowers who are cautious about data security and the legitimacy of digital lending apps.
3. The Rs 1,000 minimum loan amount broadens the addressable audience significantly - small-ticket borrowers who are not eligible for larger loans from traditional lenders represent a large underserved population in India's Tier 2 and Tier 3 cities.
4. The Disbursement_Card trigger fires only on confirmed card or bank account transfers, ensuring commissions are tied to completed loan transactions with real borrower intent and clean attribution.

Who Should Promote This

Ideal Publisher Profile

Best suited for Indian personal finance and loan comparison sites, instant cash and salary advance content blogs, salary loan YouTube channels targeting Indian workers, FatakCoins and reward scheme content platforms, and high-volume media buyers running push, native, or in-app display campaigns targeting Indian adults with urgent financial intent.

Audience Match

Converts best with Indian adults aged 21 to 55 - including salaried employees, self-employed individuals, and gig workers - who need fast access to small or medium personal credit through a fully digital process with no branch visit required.

Traffic Rules

Allowed

• Organic Indian personal finance, instant loan, and loan comparison content
• Salary advance and payday loan content targeting Indian workers
• EMI calculator and credit eligibility tool placements
• Email marketing to opted-in Indian finance and employment audiences
• Display and DSP campaigns targeting Indian adults with loan or credit intent
• Push notifications targeting Indian smartphone users with urgent financial intent

Not Allowed

• Incentivized or reward-based referrals
• Fraudulent or duplicate loan applications
• Brand keyword bidding on FatakPay paid search terms
• Traffic from outside India
• Content targeting users under 21 or encouraging over-indebtedness
• Pop-up or pop-under traffic

Compliance Note

All promotions must comply with RBI digital lending guidelines and ASCI advertising standards. Do not make guaranteed approval claims or misrepresent interest rates, fees, or NBFC partnership status. FatakPay is a Loan Service Provider - not a lender - and creatives must not imply otherwise.

Tracking Flow

1. Publisher places their S2S Postback tracking link in Indian personal finance or loan content.
2. User clicks and is directed to the FatakPay app on Google Play or the App Store.
3. User downloads, installs, and completes digital KYC with Aadhaar and PAN.
4. User submits a loan application through the FatakPay platform.
5. Loan is approved by FatakPay's NBFC partner and disbursed to the user's card or bank account.
6. S2S Postback fires the Disbursement_Card conversion event to the affiliate network.
7. After the 30-day validation window, $0.8 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPD per unique new Indian user card-disbursed loan

Promotional Tips

• Salary advance and payday loan content targeting Indian gig workers and salaried employees is the strongest acquisition angle for FatakPay - the Rs 1,000 minimum and 7-minute disbursal make it the fastest regulated option for workers who need immediate cash.
• FatakPay's digital gold and insurance features provide content publishers with multiple cross-sell angles beyond the core loan product - financial wellness content covering credit score tools, gold investment, and accident insurance drives broader user engagement.
• Festival season and month-end salary-gap content aligns with India's peak instant credit demand periods - scaling push and display volume ahead of Diwali, Eid, and month-end cycles delivers above-average disbursal rates.
• For media buyers, in-app placements in Indian gig platform apps, delivery and ride-sharing driver communities, and factory worker-facing apps reach FatakPay's core blue-collar and gig economy audience effectively.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.