FatakPay Affiliate Program

Why Promote This Offer

Ideal Publisher Profile

This offer suits loan comparison sites, personal finance bloggers, credit education content creators, and media buyers running Indian lending traffic. Publishers reaching salaried and gig-economy audiences with short-term credit needs will convert best.

Audience Match

Salaried and self-employed Indians aged 21 to 45, particularly in Tier 1 to Tier 3 cities, who need quick small-ticket credit and are comfortable with app-based loan journeys.

Reasons to Promote

1. The CPD model pays on actual loan disbursal, aligning publisher earnings with the advertiser's core revenue event.
2. FatakPay's fast approval and instant disbursal journey keeps funnel drop-off low compared to traditional lenders.
3. Demand for short-term credit in India is strong year-round, with peaks around festivals and month-end cash crunches.
4. A single, unambiguous disbursal trigger keeps attribution clean and validation straightforward.

Traffic Rules

Allowed

• Personal finance blogs and content sites
• Loan and credit comparison platforms
• Email campaigns to opted-in finance audiences
• Native ads on financial and news media
• In-app display traffic via DSPs
• Push notification traffic
• Paid social and search (non-brand keywords only)

Not Allowed

• Incentivized or reward-based traffic
• Coupon and cashback placements
• Brand keyword bidding
• Self-referrals and fraudulent applications
• Misleading creatives promising guaranteed approval
• SMS spam or unsolicited messaging
• Bot, emulator, or click-injection traffic

Compliance Note

Digital lending in India is governed by RBI digital lending guidelines. Creatives must not promise guaranteed approval, must avoid misleading interest rate claims, and must not target financially vulnerable users with predatory messaging.

Tracking Flow

1. Publisher places their S2S Postback tracking link in loan content, comparison pages, or media placements.
2. User clicks and is directed to the FatakPay app journey.
3. User installs the app and completes registration and KYC.
4. User's loan is approved and disbursed.
5. S2S Postback fires the conversion event to the affiliate network.
6. Conversion enters the 30-day validation window.
7. After validation, $0.80 is credited to the publisher's payout balance.

Tracking Window: 30 days  |  Attribution: Last-click  |  Tracking Method: S2S Postback  |  Deduplication: One CPD per unique disbursed loan

Promotional Tips

• Lead with speed of disbursal in creatives, since instant credit is the primary user motivation.
• Build content around emergency expense and salary-gap use cases that match short-term credit intent.
• Push volume around festival seasons and month-end periods when credit demand spikes in India.
• Set clear eligibility expectations in pre-landers to reduce drop-off between application and disbursal.

Payment Methods

Publishers are paid through multiple flexible methods including Crypto, Wise, PayPal, Wire Transfer, and more. Payouts are processed on a Net-30 cycle once your earnings clear the minimum payout threshold. Contact your account manager if you need to set up or change your preferred payment method.