Why is there a flurry of Adtech Merger and Acquisition in 2021?
After a relatively slow 2020, merger and acquisition (M&A) activity in the adtech sector has seen a significant surge in 2021 — one that goes well beyond the natural curve of the overall market. The past few years have set the stage for this moment, and we are now looking at a maturing industry that is ripe for — and, in fact, requires — consolidation to continue to fulfill its promise. Some of 2021’s most notable moves included the following: * June 2021: Verve Group, the mobile ad tech unit ...