Programmatic Strategies employed by 3.14 to drive growth and app loyalty
Mobile Programmatic has truly evolved from its status as the ‘buzz word’ in
advertising, with over 88% of US ad dollars are being spent programmatically
and
2 thirds
[https://content-na1.emarketer.com/us-programmatic-ad-spending-forecast-2019]of
which is being funneled to mobile. Marketers are finally making the transition
[https://www.mobilemasterminds.com/2018/12/13/transitioning-programmatic/] but
the programmatic skills shortage has meant that it has been difficult for many
companies to brin
