Programmatic Video Advertising in India
Videos have emerged as the most preferred form of content over the last few years on the wave of an unprecedented global growth in video consumption.
Different Types of Programmatic Deals
The programmatic playing field was long dominated by Open Auctions, with their quick efficiency and scalability. As with any technology, it evolved as the industry began to shift its focus. Private Exchange and Programmatic Direct Deals (like Preferred Deals and Programmatic Direct) are now at the forefront. Interestingly, Private Exchange deals overtook Open Exchange ones for the first time in 2020, and we expect the trend to remain. Open Auctions as expected for anything open to all had its o
Contextual Advertising can fill the post-IDFA void
The mobile advertising industry has been on the outlook for alternative solutions to the changes and Apple themselves have shown willingness to participate in solving the upcoming challenges. In this article we explore how and why contextual marketing is being used for user targeting.