Programmatic Video Advertising in India
Videos have emerged as the most preferred form of content over the last few years on the wave of an unprecedented global growth in video consumption.
What is Ad Exchange? Benefits for Publishers and Advertisers
As digital advertising continues to take over marketing budgets, there is a need to demystify the role of an ad exchange platform. Despite being an integral part of online ad campaigns, many publishers and advertisers are not well versed in the benefits that this technological mediator provides. What is Ad Exchange? Ad exchanges are digital marketplaces that enable the automated buying and selling of ad media. They are a part of the programmatic ecosystem, as they are powered by real-time biddi
Dynamic Future of Mobile Advertising and what the future holds
As brands compete to grab customer attention in an increasingly crowded marketspace, the space of digital marketing is witnessing rapid evolution and path-breaking shifts. Increasing penetration of smartphones and mobile devices has entailed the need for multi-pronged advertising strategies that can attract consumers on the go. The Covid 19 pandemic has further accelerated the shift towards digital advertising while shrinking traditional ad spends on TV and print media. Media investment company