3 Lessons from CRED for the Mobile Advertising World

Imagine yourself sitting behind a desk in Finland in the year 2000 sending out a normal SMS containing the news headlines of the news organisation that you work for. It’d be hard to fathom in your wildest dream that you’d be the trailblazer of an industry which is going to be worth above $60 billion in 20 years. The News headline messages, mentioned above, included advertising, and so the mobile advertising and mobile marketing began and thereafter marketers began to experiment with this new ex

Programmatic Strategies employed by 3.14 to drive growth and app loyalty

Mobile Programmatic has truly evolved from its status as the ‘buzz word’ in advertising, with over 88% of US ad dollars are being spent programmatically and 2 thirds [https://content-na1.emarketer.com/us-programmatic-ad-spending-forecast-2019]of which is being funneled to mobile. Marketers are finally making the transition [https://www.mobilemasterminds.com/2018/12/13/transitioning-programmatic/] but the programmatic skills shortage has meant that it has been difficult for many companies to brin

History of App Monetisation

The Formative years You want to eat something nice - you use an app to order from your favourite restaurant. You want to go from point A to B - you open an app to book a ride. Apps have become an innate part of our lives but one doesn’t realise that apps only became a constant name in the digital world since the creation of the Apple App Store in 2008. Just twelve years! In these terms, the app market is certainly young, but what it lacks in maturity it more than makes up for in its ability to