Toyota, the largest manufacturer of cars in the world, launched its hatchback Etios in December 2010. The Challenge
Generate contactable leads of potential and interested customers. The Method
We used our well segmented email audience and niche affiliate websites to reach the right customers. We further narrowed down to the right audience by calling them on our end. Within 30 days, we were able to generate 3500 tele verified leads. The Result Cost saving of 53% on a cost/quality basis vis a vis Google Adwords. Lead to purchase was 2.2% which
was 30% higher than Google Adwords.
American Express is a multinational financial services corporation, and is best known for its credit cards, charge cards and traveler’s cheque. The Challenge
Lead generation in accordance to the client’s age and income requirements. The Method
The campaign was executed entirely through e-mailer activity. To ensure better conversion percentage, only the people with income meeting the client’s minimum requirement were targeted. The Result Over 1000 Credit Card sales were generated every month with the lead to appointment ratio as high as 43% more than competing partners which eventually resulted in higher call center efficiency of the client.
Jabong App install
Jabong is a fashion and lifestyle e-commerce portal and has the second highest amount of traffic among e-commerce portals The Challenge
Delivering installs & ensuring new signups while maintaining the total install to purchase ratio above 3%.
Targeted users using multiple channels like utility apps, sms and news portals. The campaign was closely monitored on a day to day basis and was scaled from 300 installs in a day to over 5000 per day in the last week. In addition, smart native ads were used to ensure higher orders from small towns which consists of 60% of the total Jabong orders. The Result Purchase to install ratio exceeded 5%, thereby giving an ROI 66% higher than the client’s expectations. Resulting cost per install was 30% lower than Facebook Ads.
Le Eco Mobiles
LeEco is a leading global company which blends devices, content, applications and distribution in a first-of-its kind ecosystem. The Challenge
Generate large number of interested bookings on LeEco mobiles. The Method
We executed the campaign at full potential and used each and every inventory we had access to. We used in app ad spaces, sent emailers and displayed banners on our own websites as well as affiliates’ websites. The Result We achieved 5% interested-booking ratio which was the highest among other partners. Our RO was extended thrice during the campaign owing to overwhelming responses. The client got a return of 300% on every dollar spent. 80% of bookings were made through mobile.