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Tag: Digital Marketing

What is Digital Marketing? How Can It Do Wonders for Your Business?

What is Digital Marketing? How Can It Do Wonders for Your Business?

Digital Marketing is promoting or selling products or services by business owners to potential customers via digital channels viz. social media, emails, search engines, company websites, and other online platforms. Digital marketing has successfully grabbed the attention of a large consumer base. People are rapidly shifting from conventional modes to the online mode for shopping. Where e-commerce used to be a desktop activity, they are turning to their mobiles. Mobile advertising is growing faster than all other digital advertising formats…

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One Year After Demonetization: Impact on Digital Marketing

One Year After Demonetization: Impact on Digital Marketing

Demonetization is a historic event for the Indian economy and is surely going to be remembered for ages. This is one of the rare measures that impacted almost every single person in the country, from the proletariat to the bourgeosie. Along with fetching mixed reactions from public and the experts, demonetization has brought several positive and negative consequences with it. People standing in long queues for drawing their hard-earned savings, an acute cash crunch in markets, sudden downfall of demands…

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