Tata Motors Passenger Vehicles has handed its digital duties to Omnicom Media Group – the leading global advertising, marketing and corporate communications agency – following a multi-agency pitch. The agency is all set to launch TATA@OMG, a new bespoke unit, to handle the business.
Tata Motors has been immensely emphasizing its digital marketing, in accord with the cars it is rolling out and the intended TG. The OMG team’s innovative approach will add a fresh dimension and help the automobile giant take its digital presence to the next level.
Omnicom Media Group India is proud to partner with a legendary brand like Tata. The agency believes it will be rewarding to work with a legacy brand in a revival mode. It looks forward to collaborating with the team on sustaining its momentum through advanced communications strategies, create several industry/category firsts and propelling great growth for the eminent brand.
3.14 Digital congratulates Omnicom Media Group India on this prestigious win and wishes them luck on setting significant benchmarks in automotive advertising!