Schwarzkopf Professional, one of the leading global brands in the professional hair products, has given its digital mandate to Quasar Media, following a multi-agency pitch from several top agencies. The mandate includes digital creative services, media planning/buying, and content development, among others.
Schwarzkopf Professional was launched in September 2001 by Henkel India Ltd, a player in the laundry, home care, cosmetics and toiletries segments. Some of its brands/categories are IGORA, Essensity, OSiS+, and Bonacure.
Known for their expertise in digital space, Quasar Media was awarded the business for their disposition to align with Henkel values and coming up with good strategies, leveraging all crucial aspects of the digital ecosystem.
Quasar Media, an Indian digital marketing services company, is excited about the association and is looking forward to experimenting with new-age formats with the professional hair care and hair styling brand.
3.14 Digital congratulates Quasar Media on this momentous win!