Media agency group Publicis Media, which is one of the four solutions hubs of Publicis Groupe, has acquired the independent India-based out-of-home (OOH) agency, Ecosys OOH.
According to Publicis Media India, this acquisition will help in strengthening, innovation, and scaling up on next level. The core team OF Ecosys will stay with the company for the coming four years.
Founded in 2015, Ecosys OOH is expert in next-generation planning and advanced tech solutions using robust data and analytics capabilities. Known for providing striking return-on-investment in the OOH and ambient media space, the agency has made smart investments in data and technology. Ecosys’ clientele boasts Audi, Renault, Fiat, Jeep, Acer, Ola, and Jockey among others.
Publicis earlier acquired Indian digital marketing agencies, Convonix and Resultrix in addition to Zenith India, and Starcom India. In November 2014, Publicis Groupe, Publicis Media’s parent organization, had acquired Sapient for $3.7 billion and a majority 51% stake in the Delhi-based advertising and digital agency Law & Kenneth.
The global media agency appears to be consolidating its position in the Indian market via its latest acquisitions. It expects to expand from Rs. 37.1 billion in 2018 to Rs. 42.5 billion in 2021 with emphasis on infrastructure projects, smart cities, and development in tier 3 and 4 Indian cities.
3.14 Digital wishes Publicis Media luck in all its future endeavors!