In a recent development, Dream11 has assigned its creative duties to the Leo Group India’s full-service creative agency, Leo Burnett Orchard. According to this mandate, the agency will partner with Dream11 for all its sports tie-ups. As per the industry sources, it was not a multi-agency pitch.
Leo Burnett Orchard is proud and exhilarated to collaborate with Dream 11, India’s first fantasy sports platform. Its young, enthusiastic team and aggressive digital content creation helped it win this account. With various brands and new age marketing and communication skills, it is set to have a great future.
The Fantasy Sports pioneer in the country is said to have found a perfect partner in Leo Burnett Orchard that understands its vision and need for its growing brand. It is happy about this association and believes that the agency’s expertise and out-of-the-box ideas will be of an immense use on its journey.
With the mission to be India’s most trusted sports tech startup, Dream11 was launched by two sports fanatics, Harsh Jain and Bhavit Sheth. It is now the new language of sports for more than 20 million sports enthusiasts, letting them exhibit their skill and knowledge. The company recently appointed Mahendra Singh Dhoni as its brand ambassador.