Bajaj Discover appointed Mullen Lintas to handle the creative duties. The agency also works on the creative for Bajaj Avenger. This’s the second win for the agency from the Bajaj’s portfolio after Avenger. The account will be managed by the agency’s Mumbai office and will be responsible for strategising, planning and execution of campaigns.
Discover brand competes in the commuter segment of 100 and 125cc bikes which is said to be very competitive with distinct brand offerings like practicality, familiarity and prestige. This brand promises an energised riding experience that rejuvenates life. Presenting the brand promise in a customer relevant and insightful communication is critcal, says proud VP – Marketing of Bajaj Auto.
The challenge is to rekindle the love and what Discover had in the past and to further grow it multi- fold, says CEO of Mullen Lintas.
Bajaj Discover was handled by Lintas for many years in the past and, the Chairman and Chief Creative Officer had worked extensively on the brand.
3.14 Digital congratulates Mullen Lintas for the achievement.