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Social Kinnect Bags Digital Mandate for Beautiful Homes

Social Kinnect Bags Digital Mandate for Beautiful Homes

Beautiful Homes, a new venture of Asian Paints, has entrusted its digital mandate to Social Kinnect which will involve the agency to handle its digital assets. According to the mandate, the agency is going to provide creative and strategic inputs for the digital platforms of the online home décor publishing brand. Currently catering to an evolved audience of homemakers, technical experts, and explorers, the brand intends to be a one-stop destination for beautiful homes, interior design ideas, DIY room décor…

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Bisleri International Assigns Its Media Duties to Wavemaker

Bisleri International Assigns Its Media Duties to Wavemaker

Bisleri International has handed over its media duties to Wavemaker, Group M’s media, content, and technology agency. According to the mandate, the agency will manage the offline media communications buying and planning for the Bisleri’s freshly launched carbonated drink, Fonzo. The account was won following a multi-agency pitch. Kartik Sharma, managing director, Wavemaker – South Asia said Wavemaker India is thrilled to associate with Bisleri, one of the most reliable Indian beverages company in India. The agency aims at growing…

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Publicis Media Acquires Indian Out-of-Home Agency Ecosys

Publicis Media Acquires Indian Out-of-Home Agency Ecosys

Media agency group Publicis Media, which is one of the four solutions hubs of Publicis Groupe, has acquired the independent India-based out-of-home (OOH) agency, Ecosys OOH. According to Publicis Media India, this acquisition will help in strengthening, innovation, and scaling up on next level. The core team OF Ecosys will stay with the company for the coming four years. Founded in 2015, Ecosys OOH is expert in next-generation planning and advanced tech solutions using robust data and analytics capabilities. Known…

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Dream11 Assigns Its Creative Duties to Leo Burnett Orchard

Dream11 Assigns Its Creative Duties to Leo Burnett Orchard

In a recent development, Dream11 has assigned its creative duties to the Leo Group India’s full-service creative agency, Leo Burnett Orchard. According to this mandate, the agency will partner with Dream11 for all its sports tie-ups. As per the industry sources, it was not a multi-agency pitch. Leo Burnett Orchard is proud and exhilarated to collaborate with Dream 11, India’s first fantasy sports platform. Its young, enthusiastic team and aggressive digital content creation helped it win this account. With various…

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Wavemaker India to Manage Eureka Forbes’ Media Mandate

Wavemaker India to Manage Eureka Forbes’ Media Mandate

Eureka Forbes, Shapoorji Pallonji Group’s consumer goods company, has appointed Wavemaker as its media agency. The mandate, which was previously handled by Triton Communications, will be in action from April 1. Eureka Forbes shook hands with Wavemaker as its digital partners after carefully analyzing and scrutinizing several agencies on various parameters. The media duties will include consolidated media planning and buying for even the traditional media. It believes this partnership will lead to better planning efficiencies, buying leverage, data analytics,…

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Edelman Lands Global PR Mandate for Infosys

Edelman Lands Global PR Mandate for Infosys

Edelman, a leading global communications marketing firm, is delighted to confirm that it has bagged the global mandate for Infosys. It is an honour for it to have the IT giant as an Edelman client. The firm will manage the assignment in several markets in India, the US, the UK, Germany, France, and ANZ. According to industry sources, IT major Infosys chose Edelman for global PR mandate among a group of four finalists which comprised a team from WPP agencies…

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Tata Motors Appoints Omnicom Media Group as Its Digital Agency

Tata Motors Appoints Omnicom Media Group as Its Digital Agency

Tata Motors Passenger Vehicles has handed its digital duties to Omnicom Media Group – the leading global advertising, marketing and corporate communications agency – following a multi-agency pitch. The agency is all set to launch TATA@OMG, a new bespoke unit, to handle the business.    Tata Motors has been immensely emphasizing its digital marketing, in accord with the cars it is rolling out and the intended TG. The OMG team’s innovative approach will add a fresh dimension and help the…

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Dentsu Webchutney Wins Digital Mandate for Tata Group’s 150th Anniversary Celebrations

Dentsu Webchutney Wins Digital Mandate for Tata Group’s 150th Anniversary Celebrations

Dentsu Webchutney has bagged digital creative duties for the Tata Group’s 150th-anniversary celebrations post a multi-agency pitch. According to industry sources, the agency’s Mumbai office will handle the account. Founded by Jamsetji Tata in 1868, Tata Group is completing 150 years this year and to mark this milestone, the company is set to run one of the largest ad campaigns. Rediffusion Y&R had bagged creative duties for the Indian multinational conglomerate’s celebration campaign two weeks ago. Headquartered in Mumbai, the…

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Carat Context Bags Fossil Group Account Post a Multi-Agency Pitch

Carat Context Bags Fossil Group Account Post a Multi-Agency Pitch

Carat Context has bagged the account of Fossil Group, an American watch and lifestyle company, following a multi-agency pitch in India. The Bangalore office of Carat Context and iProspect will handle the Fossil Group account. Fossil is delighted to have Carat, an eminent agency that has a pan Asia presence, aboard for handling its account. It believes this partnership will help it to be consistent in its endeavor and execution across sundry communication channels in the APAC region. Carat Context…

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