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Publicis Groupe Named Global Agency Network and Digital Agency for Mercedes-Benz

Publicis Groupe Named Global Agency Network and Digital Agency for Mercedes-Benz

Daimler has designated Publicis Groupe as its global agency network for creative and digital transformation for Mercedes-Benz, following a six-month review. The new assignment will be in full operation by July 1. It is said to be the biggest pitch in the industry over the last one and a half years. The project will be spread across 40 markets worldwide except the United States, Germany, and China, which are managed by Merkley & Partners, Antoni, and BBDO, respectively. However, Publicis…

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Danone India Designates Taproot Dentsu As Its Creative Agency for Protinex

Danone India Designates Taproot Dentsu As Its Creative Agency for Protinex

Danone India, a global nutrition and dairy product company in India, has appointed Taproot Dentsu as their creative agency for their health food drink brand, Protinex. Taproot Dentsu, which is now a part of Dentsu India, had partnered with the brand on a project-based relationship to handle the entire brand portfolio for the past one year. They are proud to partner with Danone India and are eager to help launch a portfolio of brands under Protinex for a wide range…

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Group M’s Wavemaker India Retains Media Mandate for Tata Sky

Group M’s Wavemaker India Retains Media Mandate for Tata Sky

Wavemaker – GroupM’s new billion-dollar revenue, media, content, and technology agency – has announced that it has retained the media duties of Tata Sky.     Wavemaker, created from the merger of Maxus and MEC, has been Tata Sky’s media agency since the Indian DTH service provider launched its operations in 2006. Tata Sky has had an enriching experience with GroupM and it is pleased to continue this decade-long association. Wavemaker South Asia is delighted to welcome Tata Sky – one…

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Quasar Media Wins Digital Mandate for Schwarzkopf Professional India

Quasar Media Wins Digital Mandate for Schwarzkopf Professional India

Schwarzkopf Professional, one of the leading global brands in the professional hair products, has given its digital mandate to Quasar Media, following a multi-agency pitch from several top agencies. The mandate includes digital creative services, media planning/buying, and content development, among others. Schwarzkopf Professional was launched in September 2001 by Henkel India Ltd, a player in the laundry, home care, cosmetics and toiletries segments. Some of its brands/categories are IGORA, Essensity, OSiS+, and Bonacure. Known for their expertise in digital…

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Bajaj Discover appoints Mullen Lintas to handle its creative duties

Bajaj Discover appoints Mullen Lintas to handle its creative duties

Bajaj Discover appointed Mullen Lintas to handle the creative duties. The agency also works on the creative for Bajaj Avenger. This’s the second win for the agency from the Bajaj’s portfolio after Avenger. The account will be managed by the agency’s Mumbai office and will be responsible for strategising, planning and execution of campaigns. Discover brand competes in the commuter segment of 100 and 125cc bikes which is said to be very competitive with distinct brand offerings like practicality, familiarity…

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IAMAI’s 8th India Digital Summit 2018: Winners List

IAMAI’s 8th India Digital Summit 2018: Winners List

The annual event of Internet & Mobile Association of India (IAMAI) was held on 17th and 18th January, 2018 at The Lalit Hotel, New Delhi. It is one of leading platform to expand and enhance the online and mobile digital sector/ industry. This conference is the right platform to exchange ideas and interact with Government luminaries such as Corporate heads, Officers & Senior executives, Regulators, Advisers & Ministers from the Digital Industry, making it the perfect place for industrialists and…

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Effie India Celebrates Winners at 17th Annual Awards Gala

Effie India Celebrates Winners at 17th Annual Awards Gala

The Advertising Club of Bombay organised the 17th edition of annual Effie India Awards on January 5 at Taj Lands End in Mumbai.   A total of 193 case studies were shortlisted across 25 categories. McCann Worldgroup India bagged the Agency of the Year award with 5 Golds and 238 points. One97 Communications (Paytm) was named Client of the Year while Ogilvy India bagged the Grand Effie. McCann Worldgroup, a global advertising agency network, won its first Gold award for Harpic’s…

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Muthoot Pappachan Group Appoints Creative Duties to L&K Saatchi & Saatchi

Muthoot Pappachan Group Appoints Creative Duties to L&K Saatchi & Saatchi

The Muthoot Pappachan Group announces the appointment of Law & Kenneth Saatchi & Saatchi as the creative agency on record (AoR). The agency won the account on the basis of multiple pitch which will be handled by the Mumbai office focusing on both ATL (Above the line) & BTL (Below the line).   The agency will handle businesses across a wide spectrum such as Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy, among…

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GroupM’s Wavemaker India Retains Perfetti’s Media Mandate

GroupM’s Wavemaker India Retains Perfetti’s Media Mandate

On Monday, Wavemaker – GroupM’s new billion-dollar media, content and technology agency – announced that it has retained the media duties of Perfetti Van Melle India – the Italian-Dutch global manufacturer. The partnership will continue after a comprehensive media agency validation process. Maxus, now a part of Wavemaker, has had the creative mandate of the confectionery giant since 2006. According to industry sources, the mandate is said to be worth Rs 200 crore and includes company’s entire portfolio of brands…

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Dentsu Webchutney Bags Two Digital Mandate for Aditya Birla’s Business

Dentsu Webchutney Bags Two Digital Mandate for Aditya Birla’s Business

Denstu Webchutney, the digital agency from Dentsu Aegis Network, won the digital mandate for two of the Aditya Birla Capital’s business – Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund. The agency commands to provide strategic and creative inputs across various digital platforms. Aditya Birla Capital is inspired by Dentsu Webchutney’s passion for Aditya Birla’s brand. As they are launching a new category- Money; they are dedicated and open to setting up new benchmarks which would make…

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