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3dot14 Launches Radian, Its Performance-Driven Solution

3dot14 Launches Radian, Its Performance-Driven Solution

3.14 has rolled out Radian, a smart serving platform, in series of digital offerings to the client. The product aims to deliver high ROI to its clients via programmatic serving. Source: 3dot14.co

3.14 Digital expands to China. Hires George Zhang as Country Manager.

3.14 Digital expands to China. Hires George Zhang as Country Manager.

3.14, India’s leading ad network, has hired George Zhang as Country Manager, China. The office will be based in Beijing. George comes with an experience of over 4 years in the ad tech space and has worked at companies like Cheetah Mobile and Yeah Mobi in the past. George’s experience in searching potential business opportunities with app developers and publishers will help the company in finding bigger opportunities in the region. Dinesh Kumar, Head of Marketing echoes the same “China is one…

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D&AD Awards 2018: India Ranks 13th in Final Awards Tally With Nine Pencils

D&AD Awards 2018: India Ranks 13th in Final Awards Tally With Nine Pencils

D&AD Awards has announced winners for its 2018 edition. A total of 721 Pencils were awarded across various categories. India won three Pencils on day one and added six more Pencils to its haul on the final day. McCann Worldgroup India won five out of nine pencils, four for its Immunity Charm campaign for the Ministry of Public Health Afghanistan in the Media, PR, and Creativity for Good categories, and one for its client PayTM’s “sweet change” campaign. Other agencies…

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Genesis Burson-Marsteller to Manage Tata Sky’s Nationwide PR Mandate

Genesis Burson-Marsteller to Manage Tata Sky’s Nationwide PR Mandate

Genesis Burson-Marsteller, a leading public relations and public affairs consultancy in India, has bagged the mandate for handling public relations for Tata Sky. It will predominantly focus on positioning Tata Sky as the leading entertainment destination and content distribution platform across India. With a dedicated and proficient team, Genesis Burson-Marsteller is confident that this association will further strengthen Tata Sky’s reputation in the country. It is glad to be a part of Tata Sky’s journey and hopes to deliver well-planned,…

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BBDO Worldwide Becomes Dunkin’ Donuts’ New Creative Agency of Record

BBDO Worldwide Becomes Dunkin’ Donuts’ New Creative Agency of Record

Canton-based Dunkin’ Donuts chose Omnicom Group’s BBDO Worldwide as its new creative agency of record, ending a two-decade relationship with Hill Holliday. The creative mandate includes managing advertising strategy and creation as well as being in charge of all national print, broadcast, and out-of-home advertising development. BBDO will also handle Dunkin’ Donuts’ digital and multicultural advertising.   The popular American global doughnut company expects to make a decision regarding media buying and planning in the third quarter after conducting a…

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Social Kinnect Bags Digital Mandate for Beautiful Homes

Social Kinnect Bags Digital Mandate for Beautiful Homes

Beautiful Homes, a new venture of Asian Paints, has entrusted its digital mandate to Social Kinnect which will involve the agency to handle its digital assets. According to the mandate, the agency is going to provide creative and strategic inputs for the digital platforms of the online home décor publishing brand. Currently catering to an evolved audience of homemakers, technical experts, and explorers, the brand intends to be a one-stop destination for beautiful homes, interior design ideas, DIY room décor…

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Bisleri International Assigns Its Media Duties to Wavemaker

Bisleri International Assigns Its Media Duties to Wavemaker

Bisleri International has handed over its media duties to Wavemaker, Group M’s media, content, and technology agency. According to the mandate, the agency will manage the offline media communications buying and planning for the Bisleri’s freshly launched carbonated drink, Fonzo. The account was won following a multi-agency pitch. Kartik Sharma, managing director, Wavemaker – South Asia said Wavemaker India is thrilled to associate with Bisleri, one of the most reliable Indian beverages company in India. The agency aims at growing…

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Publicis Media Acquires Indian Out-of-Home Agency Ecosys

Publicis Media Acquires Indian Out-of-Home Agency Ecosys

Media agency group Publicis Media, which is one of the four solutions hubs of Publicis Groupe, has acquired the independent India-based out-of-home (OOH) agency, Ecosys OOH. According to Publicis Media India, this acquisition will help in strengthening, innovation, and scaling up on next level. The core team OF Ecosys will stay with the company for the coming four years. Founded in 2015, Ecosys OOH is expert in next-generation planning and advanced tech solutions using robust data and analytics capabilities. Known…

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Dream11 Assigns Its Creative Duties to Leo Burnett Orchard

Dream11 Assigns Its Creative Duties to Leo Burnett Orchard

In a recent development, Dream11 has assigned its creative duties to the Leo Group India’s full-service creative agency, Leo Burnett Orchard. According to this mandate, the agency will partner with Dream11 for all its sports tie-ups. As per the industry sources, it was not a multi-agency pitch. Leo Burnett Orchard is proud and exhilarated to collaborate with Dream 11, India’s first fantasy sports platform. Its young, enthusiastic team and aggressive digital content creation helped it win this account. With various…

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Wavemaker India to Manage Eureka Forbes’ Media Mandate

Wavemaker India to Manage Eureka Forbes’ Media Mandate

Eureka Forbes, Shapoorji Pallonji Group’s consumer goods company, has appointed Wavemaker as its media agency. The mandate, which was previously handled by Triton Communications, will be in action from April 1. Eureka Forbes shook hands with Wavemaker as its digital partners after carefully analyzing and scrutinizing several agencies on various parameters. The media duties will include consolidated media planning and buying for even the traditional media. It believes this partnership will lead to better planning efficiencies, buying leverage, data analytics,…

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