Jabong acquires Fashion Savvy Users through 3.14 Digital

Jabong acquires Fashion Savvy Users through 3.14 Digital

About Client

Jabong, India’s leading fashion and lifestyle e-commerce portal housing over 1200 brands and above 1.5 lacs products partnered with 3.14 to acquire users at low costs and drive eventual ROI.

The Challenge
Acquire high quality users through the following measures:
Driving sales and generating ROAS.
Generating new signups to increase the overall reach of the brand.

The 3.14 Solution

    • Creative formats adhering to the user creative click history based on our historical data across segments were used. In addition, products based on the user’s preference as per 3.14 audience data were displayed to improve the CTRs.
    • Smart native ads were used to maximize orders from small towns which constituted of 60% of the total generated orders.
    • 3.14 targeted close to 600 million users across multiple channels. Our in house KPI optimisation tool was put into work which ingested data of over 2 million clicks per day and optimised for sources driving the highest ROI.
    • Repeated A/B testing was performed to optimise for higher signups while maintaining the sale ratios.

The Results
At the height of the campaign, 3.14 delivered over 10,000 installs per day and generated a purchase ratio as high as 8%. Alongside, we also managed to get over 15% new signups which was 40% higher than the second best performing source.

      • 7 million installs across India
      • Over 90,000 purchases
      • 63% lower eCPT*
      • 32% higher LTV*

*In comparison to client targets

 

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