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“Digital as a field has evolved to such an extent that people can actually feel the car without even visiting any showroom” says Dhruv Tuteja

“Digital as a field has evolved to such an extent that people can actually feel the car without even visiting any showroom” says Dhruv Tuteja

• Tell us about your journey. You’ve almost worked 9 years in multiple industries. How has it been so far? I started my career in the education sector in 2009, when digital was at a very nascent stage and all we knew about digital marketing was that it consists of Google & Youtube. It was the time when we used Orkut for social networking.With my 3rd job i.e. Fly Mobiles, I got into digital marketing and from then tillnow, I…

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How to Combat 9 Major Challenges of Mobile Affiliate Marketing

How to Combat 9 Major Challenges of Mobile Affiliate Marketing

Every latest market research claims that the most of the world will surf the internet via their mobile phones in the future and a major chunk of that via native mobile apps. With the advancement in technology and drastic switch in perspective, mobile affiliate marketing has gained momentum. Along with an easy access to technology, there come multiple challenges that can not be ignored. Since mobile is a relatively small device as compared to desktops and PCs, advertisers face several…

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Performance Delivered: goibibo.com

Performance Delivered: goibibo.com

  The Client Goibibo is India’s largest hotels aggregator and also one of the leading air aggregator. Goibibo’s core value differentiator is a delivery of the fastest and the most trusted and reliable user experiences. Goibibo is also the number one ranked mobile app under the travel category.   The Challenge Delivering installs and ensuring Sale to Install ratio above 3%. The Method  Targeted users using multiple channels like utility apps, SMS and news portals. With data insights from previous…

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