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Category: Native Advertising

Top 6 Advertising Strategies For Small/Local Business

Top 6 Advertising Strategies For Small/Local Business

In the modern era, a business is not just about having a good offering. A crucial factor for success is that the product must also reach its target audience, in the best possible way. And thankfully, we have a great way of doing this, which is advertising. All kinds of businesses understand the need for advertising whether digital advertising or traditional offline ad, but advertising is a bit tedious process for small businesses as they have very limited funds. With…

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Viewability is the New Currency for Brand Advertising

Viewability is the New Currency for Brand Advertising

In the today’s digital advertising ecosystem, viewability weighs a lot. For brands, it is an indication of high quality ads. For publishers, it is about the inventory appeal. For technology contributors, it is the currency everyone wants to trade on. But what makes an ad viewable? Are there factors that affect the viewability? How can viewability be tracked when the process is automated? Read further to learn more. What is Brand Advertising?  These days, when there are plenty of organizations…

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One Year After Demonetization: Impact on Digital Marketing

One Year After Demonetization: Impact on Digital Marketing

Demonetization is a historic event for the Indian economy and is surely going to be remembered for ages. This is one of the rare measures that impacted almost every single person in the country, from the proletariat to the bourgeosie. Along with fetching mixed reactions from public and the experts, demonetization has brought several positive and negative consequences with it. People standing in long queues for drawing their hard-earned savings, an acute cash crunch in markets, sudden downfall of demands…

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Real Time Advertising: Boost Your Revenue with Instantaneous Replay Ads

Real Time Advertising: Boost Your Revenue with Instantaneous Replay Ads

A good advertising campaign can do wonders for any business. To make an advertisement work well, it needs to reach the relevant audience as well as also needs to have the relevant content which can make a potential buyer attract towards the brand. In the age of digital advertising, especially internet advertising, the advertisement changed completely. Many new advertising strategies and methods have evolved, some have been successful, and some have not. Advertisers have always been looking to deliver marketing…

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Top 7 Digital Marketing Trends to Watch for in 2017

Top 7 Digital Marketing Trends to Watch for in 2017

It is no secret that majority of the best direct digital marketers in the world have a background in affiliate marketing. Affiliate Marketing India is a rapidly escalating force in the current marketing playing field. Most of the technology, strategy, and principles we use every day as online marketers have their roots in the early days of adult affiliate marketing. It is imperative to know the ongoing shift and stay updated at all times. To learn about key digital marketing trends, click…

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Rising Trends In Digital Advertising : Interactive Videos

Rising Trends In Digital Advertising : Interactive Videos

Source:This article originally appeared on MarketingDive In a survey of marketing professionals, video production and content marketing agency Wyzowl found nearly a quarter previously employed interactive video for marketing purposes and 43% plan to use it this year, an upward trend expected to continue as interactive video ads reach beyond the most adventuresome advertisers. Interactive video is attractive to marketers because of the potential for deeper engagements and, as the enabling technologies improve, the strategy is being embraced for a…

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