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Category: Mobile Advertising

Nazara Goes IPO way- 3.14 Digital Reviews the Next Five Rivals

Nazara Goes IPO way- 3.14 Digital Reviews the Next Five Rivals

  Lately, more and more people seem to be yoked to their smartphones for hours, that’s most likely because they are playing digital cricket or Candy Crush or making seemingly impractical leaps at exotic locations. All this made within the bounds by a data pricing war triggered by Reliance Jio. The mobile gaming market in India is expected to proliferate from $200 million in 2016 to $3 billion in 2019, according to a FICCI-KPMG report published last year. With snowballing…

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Money is Where Mobile is: Future of Mobile Adverts

Money is Where Mobile is: Future of Mobile Adverts

While the internet will eventually outstrip outmoded television to become the paramount global advertising medium in 2017, marketing on desktop computers is conjectured to dwindle in the time ahead. The advertising agency Zenith predicts the coming years to be icy for the majority of advertising mediums except for the mobile phone. Mobile advertising is the only platform that is estimated to increase its share in the overall market from 15.2% to 26.4% between 2016 and 2019. Mobile advertising is snowballing…

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75% Of Russian Mobile Phone Users Are Also Gamers – 18% Make App Purchases

75% Of Russian Mobile Phone Users Are Also Gamers – 18% Make App Purchases

Mobile gaming is very popular in Russia with 59% having smartphones and 17% tablets (all based on iOS or Android) When it comes to the number of mobile games downloaded, Russia leads in Europe, whilst mobile gaming revenues rank sixth. Indeed, with 80 million smartphone users in 2017, Russia is one of the top players in the European mobile market. Interestingly, the report highlights that Russian mobile gamers show greater retention on Android for both paid and organic traffic. iOS…

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New Reveal Mobile Patent Shows That Location-Based Mobile Data Is Becoming More Accurate

New Reveal Mobile Patent Shows That Location-Based Mobile Data Is Becoming More Accurate

  The more accurately a physical location for a mobile device can be determined, the more successfully a mobile ad campaign can be targeted to a specific user’s device. Now, location-based mobile audience data company, Reveal Mobile, has been issued a US patent for a new technology that uses beacon proximity to find the location of a mobile device. At the same time, the new technology can predict where the device may appear next. In addition, the new technology provides…

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Google Rolls Out Mobile Native Advertising On AdSense

Google Rolls Out Mobile Native Advertising On AdSense

Google has finally rolled out native adverts for mobile advertisers across its AdSense platform and it’s about time. Native adverts have become quite the norm among mobile advertisers as they blend into background content more easily. The new AdSense Native ads are available across three categories including in-feed, in-article and Matched content. True to their reputation, Google says the format addition offers a better user experience by slotting into content across a site and thereby providing a more attractive solution….

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