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What is Digital Marketing? How Can It Do Wonders for Your Business?

What is Digital Marketing? How Can It Do Wonders for Your Business?

Digital Marketing is promoting or selling products or services by business owners to potential customers via digital channels viz. social media, emails, search engines, company websites, and other online platforms. Digital marketing has successfully grabbed the attention of a large consumer base. People are rapidly shifting from conventional modes to the online mode for shopping. Where e-commerce used to be a desktop activity, they are turning to their mobiles. Mobile advertising is growing faster than all other digital advertising formats…

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How to Plan and Execute An Integrated Digital Marketing Strategy

How to Plan and Execute An Integrated Digital Marketing Strategy

As search engines are continuously changing, our strategies must evolve too for maintaining a powerful online presence. Gone are the days when a couple of one-off marketing techniques would make an impact. Now, it is all about providing a user with a comprehensive experience online. To create this experience for your website users, you need to blend several digital strategies into an integrated digital marketing campaign. Why is Integrated Digital Marketing Strategy So Important Today? While some businesses use a…

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10 Secrets to Converting Website Traffic Into Leads

10 Secrets to Converting Website Traffic Into Leads

More traffic to a website does not always result in more revenue unless the revenue is based on display advertising. Display advertising model results in the lowest revenue per visitor as compared to all other available revenue models. There are certain studies suggesting that only 27% of the visitors on the internet end up looking at a display ad. Read our article Display Advertising vs Affiliate Advertising: Which One to Go for? to get a detailed perspective on two of…

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15 Must-Have Mobile Marketing Apps for Digital Marketers

15 Must-Have Mobile Marketing Apps for Digital Marketers

As Digital Marketing is about promoting and selling products or services, a Digital Marketer has to promote them whether it is day or night or be it a Sunday or a holiday.   But sticking to the laptop all the time is not realistic, so Digital Marketers should be armed with handy mobile marketing apps which can help them streamline their workflow. Wondering which digital marketing apps can make staying connected on the go easy? Read the article to discover…

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What is Affiliate Marketing? How Does It Work?

What is Affiliate Marketing? How Does It Work?

Affiliate marketing is a fairly recent marketing strategy, one that has gained momentum in this digital age. It is a performance-based marketing technique in which a business rewards its affiliates for every visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing is the perfect home business as it does not require any investment for a startup. Affiliates don’t have to produce, stock, ship product inventory, or deliver any service. They are paid for referring new clients and…

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Top Bitcoin Affiliate Programs for 2018

Top Bitcoin Affiliate Programs for 2018

Bitcoin was released in 2009 and has given a new dimension to the world of digital currency. Many involve themselves becoming a bitcoin/ Cryptocurrency affiliate and is one of the most intelligent moves especially when the field is at its infant stage. The value of bitcoin is increasing. Several companies offer affiliate-networking programs for making extra money. Becoming a bitcoin affiliate is a wise move. This system has become a favourite for many entrepreneurs when it comes to investment. Joining…

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5 Common Challenges of Affiliate Marketing and How to Overcome Them

5 Common Challenges of Affiliate Marketing and How to Overcome Them

In the business of internet and mobile advertising, nearly 90 percent of the advertisers consider affiliate marketing very important in their overall marketing strategy. Affiliate marketing has matured rapidly over the years and is still growing. In order to stand out in the market, it is important to understand the consumers’ needs and learn how to promote products.             But the question is, are you scalable to discover yourself as a potential for affiliate marketing?…

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Top 7 Indian Affiliate Programs You Must Join Today

Top 7 Indian Affiliate Programs You Must Join Today

There are a lot of ways in which one can make money on the web. One of the most popular and effective methods to earn money on the internet is affiliate marketing. Affiliate marketing basically means to promote someone’s product or offering on your own website or blog. In affiliate marketing, affiliates register with the merchant and share links to their products on their own page. When a customer buys something using the shared link, the affiliate gets some commission….

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Major Changes in Affiliate Marketing Over the Years

Major Changes in Affiliate Marketing Over the Years

There have been lots of Major Changes in the affiliate marketing over the past years, majorly in the last decade. This business has shown significant rise in terms of revenue. Many companies have now started relying on affiliate marketing for expanding their business and reachability of their products. This article discusses about various changes observed in affiliate marketing over past five years. Some of them are organization size, content partnerships, social media, smartphone users, paid placements, affiliate networks, tracking technology…

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Top 6 Advertising Strategies For Small/Local Business

Top 6 Advertising Strategies For Small/Local Business

In the modern era, a business is not just about having a good offering. A crucial factor for success is that the product must also reach its target audience, in the best possible way. And thankfully, we have a great way of doing this, which is advertising. All kinds of businesses understand the need for advertising whether digital advertising or traditional offline ad, but advertising is a bit tedious process for small businesses as they have very limited funds. With…

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