Every latest market research claims that the most of the world will surf the internet via their mobile phones in the future and a major chunk of that via native mobile apps.
With the advancement in technology and drastic switch in perspective, mobile affiliate marketing has gained momentum. Along with an easy access to technology, there come multiple challenges that can not be ignored.
Since mobile is a relatively small device as compared to desktops and PCs, advertisers face several challenges to practice affiliate marketing successfully on them. Sometimes, they even have to suffer a great loss.
9 Biggest Challenges of Mobile Affiliate Marketing
In this article, we will delve into the serious challenges that advertisers and affiliate marketers face in mobile affiliate marketing as well as the ways to overcome them.
1. Failure to Optimize the Data
Affiliate marketers have a substantial amount of data that can be used by them for promotions. But many a time, it has been seen that they do not optimally utilize the data to reap maximum benefits.
Users like to interact with diverse, new, and latest content every day. Thus, optimizing the data can result in a significant increase in the customer interactions as it enhances user relevancy as well as user experience.
2. Lack of Substantial Affiliate Advertising Compatible Destinations
Since affiliate advertising has been an ongoing trend in the digital sector, there are very few advertisers who have been able to reinvent themselves to be compatible with the mobile sector.
Advertisers need to position themselves on a small mobile screen in ways that are smart enough for them to get noticed without seeming too interfering with the user. They need to understand that each day more and more people are switching from desktop to mobile.
The users are now spending a major chunk of the day interacting with various application-based interfaces on their smartphones. So, advertisers need to increase the number of applications compatible with affiliate marketing, integrate the systems to draw the maximum number of high-quality users and promote the right product on them.
3. Failure to Use Ad Rotators
In the present age of diversity, it is impossible to expect an upward result by displaying the same creative ad time and again. Thus, it becomes crucial to conduct a split test in order to successfully optimize the display ads. With mobile ad rotators, it will be possible to change the creative often, resulting in increased interactions.
4. Lousy App Tracking Management System
Many advertisers make use of a pop-up method to track the users. Many users use pop-up blockers, resulting in advertisers losing out on users.
To avoid this poor tracking experience, an advertiser may adopt digital fingerprint-based tracking system to ensure that there is no disruption in the navigation process for the user.
5. Failure to Use Device Recognition System
There are times when advertisers do not create a mobile-optimized landing page. This eventually results in poor user experience. The landing page for a PC or a desktop is entirely different from that of a mobile phone.
For affiliate marketing, it is important to have a system which recognizes the device and leads the user to the landing page. This results in better navigation and enhanced efficiency level which ultimately leads to more conversations.
6. Allowing Affiliate Links Go Stale
There are many apps that get introduced to the mobile in the form of software. These work completely different as compared to the links which open up as websites, thus, leading to a different user experience.
In a software-based system, a user has to constantly refresh and update links otherwise, they will remain ineffectual.
To avoid such a problem, the advertiser can develop a content management system which tracks the statuses of the links and provide an option to update them timely. This will enable them to keep the content fresh and relevant. This can be easily done by reworking and by making a management system through the application programming interface.
7. Going on With Traditional Attribution Models
Some advertisers choose to follow the traditional click-based attribution model even when the multi-touch point portals have been introduced on digital and mobile platforms. Use of such traditional click-based attribution model may quash certain aspects of newer business models such as e-commerce models etc.
An affiliate marketer should evaluate and innovate ways to bring their propositions into the digital journey of the user without interfering. Thus, it becomes essential to involve diverse platforms such as social media, re-targeting, paid search, etc and to update regularly.
8. Globalizing Affiliation is Still a New Concept
The boundaries between domestic and foreign markets are diminishing with increasing cross-border e-commerce. Asian companies are entering the American and European markets meanwhile Western companies are spreading massively across Asian countries.
Affiliate networks need to have a global approach to managing integrated campaigns in order to reach geographically-diverse customers.
9. Ad Blockers Disable Tracking
It has been seen that more than 30% of mobile users block ads on mobile. Considering that only half the smartphone users know ad blockers at present, its adoption is expected to rise.
Ad blockers disable the tracking services, anonymizing the user session through tracking protection filters. For this, there needs to be a system in which no matter where the user lands, they get linked to the specific advertiser’s product or page.
The tips above will assist you to optimize the process of mobile affiliate marketing and take it all the way to greater growth. All in all, if the opportunities and challenges in affiliate marketing are dealt in the right manner, affiliate market holds the potential to change and redefine a number of industrial paradigms.