3.14 has appointed Yollis Michdon Netti as its country manager – Indonesia. The office will be based in the Greater Jakarta. With this development, India’s leading digital performance marketing company has furthered its presence globally.
Afraz Naqvi, Head of Mobile Advertising at 3.14, said, “With digital marketing hitting a high in Indonesia, it is certainly one of the key markets in Asia. Now with Netti on board, we are optimistic about tapping the potential market there.”
Netti has an experience of more than a decade in the ad tech space and was previously associated with companies including VMAX, VSERV Digital Services, and Innity Indonesia. His expertise in digital business development will assist the company in exploring major brands for collaboration in digital performance.
Sahil Chalana, founder, 3.14, said, “With more and more local companies becoming digitally-adept, Indonesia is witnessing an incredible progress in the overall digital ecosystem. It is one of the most relevant players in the Asian digital scenario and we do not want to miss out on huge opportunities there.”
Dinesh Kumar, Head of Marketing, added, “Nearly 40% of Indonesia’s GDP will be digitalized by 2021 with growth driven by digitally-enhanced offerings and operations. The rise of new digital marketing channels makes it an important market for us.”
Recently, 3.14 has also set its foot in Beijing with George Zhang as the country manager – China. The company has been involved with various ad-tech companies and app developers in China such as Shareit, Baidu, Cheetah Mobile among others.
The company plans to expand its reach worldwide including San Francisco, Seoul, and Dubai to enable smoother operations and better client servicing. Currently, it has offices in Delhi, Mumbai, Bangalore, and Beijing.
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