Google Rolls Out Mobile Native Advertising On AdSense

Google has finally rolled out native adverts for mobile advertisers across its AdSense platform and it’s about time. Native adverts have become quite the norm among mobile advertisers as they blend into background content more easily. The new AdSense Native ads are available across three categories including in-feed, in-article and Matched content.

True to their reputation, Google says the format addition offers a better user experience by slotting into content across a site and thereby providing a more attractive solution. Indeed, ads can be easily repurposed from desktop to mobile to tablet and AdSense native ads are easy to use.All the newly launched native advertising formats offer a good solution for publishers as they align with a website’s feed. These ads can be fully customised to match the look and feel of content.

In addition, Google said that eligible publishers were now able to show relevant ads within their Matched content units, which is a content recommendation product launched in 2015. It essentially lets AdSense publishers promote their own content.
According to estimates, native ads could be responsible for 63% in mobile display advertising revenue by 2

The format also tends to drive higher engagement rates compared to other display ads. Indeed, findings by Sharethrough and the IPG Media Lab found that consumers looked at native ads 52% more often than banner ads. Additionally, the format saw a 9% higher lift for brand affinity and 18% lift for purchase intent compared to traditional banners.

Sourced originally: http://www.mobyaffiliates.com

In-Image Advertising: The Next Generation of Programmatic Display?

Sourced originally: http://www.vibrantmedia.com/blog/image-advertising-next-generation-programmatic-display/

Images are becoming the universal language.

Digital imaging or digital image acquisition is the creation of photographic images, such as of a physical scene or of the interior structure of an object. The term is often assumed to imply or include the processing, compression, storage, printing, and display of such images.
It is predicted there will be 7.5 billion people in the world in 2017, and about 5 billion of them will have a mobile phone. With close to 80% having a built-in camera, that’s 4 billion people taking pictures every day. And we’ve seen the proof. 10 percent of photos taken, by humankind, have been produced in the last twelve months. Not only are consumers sharing a mass of images on social media, they are starting to eschew the use of text altogether in preference for images, such as emojis.

Pictures have more power to enrich communication and stimulate response than text. The IAB’s In-Image Advertising Primer notes that articles with relevant photos get 94 percent more views than those without. The brain is able to process visuals 60,000 times faster than text and those visuals can trigger a prevailing emotional response from the recipient. Those are just two of the many reasons why there’s such a predominant focus on images in areas such as brand advertising and news. Images currently comprise around 30 percent of the editorial content within Vibrant’s network of 6,600 premium publishers, and this is expected to grow.
The greater presence and consumption of images online helps to explain why the next generation of digital display ads will be in-image advertising.

The most viewable programmatic format?

Unlike standard banner ads that appear around content, in-image ads appear as nimble overlays placed natively at the base of contextually-relevant static editorial images. As an in-line format, a high viewability would be expected, however, the scale of that performance is remarkable. The formats also regularly attain double the industry standard.

Designed to perform

However, whilst such technical display capabilities are important for advertisers to know when purchasing ads, it’s the impact on consumers that matters most. In-image ads achieve nearly three times the industry average brand lift, according to Nielsen Online Brand Effect. The ads are so effective they generally need just three exposures or less to achieve the maximum brand lift for the ad creative.
The changing online landscape and challenges mean marketers must adopt new ad tactics for programmatic performance. In-Image advertising may be the solution. It’s viewable, it performs and it’s a visual medium that consumers like.

 

Rising Trends In Digital Advertising : Interactive Videos

Source:This article originally appeared on MarketingDive

In a survey of marketing professionals, video production and content marketing agency Wyzowl found nearly a quarter previously employed interactive video for marketing purposes and 43% plan to use it this year, an upward trend expected to continue as interactive video ads reach beyond the most adventuresome advertisers.
Interactive video is attractive to marketers because of the potential for deeper engagements and, as the enabling technologies improve, the strategy is being embraced for a growing array of actions, including completing a transaction and stepping into the shoes of a character. There are challenges — like the need to pinpoint the right KPIs — and interactive video isn’t likely to replace static video entirely. However, there is a good chance interactive video will eventually account for a big chunk of budgets.
“Interactive video ads are an opportunity for viewers to not just watch, but to engage, click and swipe via a call to action,” said Gregg Rogers, global product marketing manager at creative optimization and data activation platform Sizmek. “It’s not about being passive anymore. It’s about active participation with the video ad, and consumers get to learn more about a product before making a commitment to buying something like an automobile or clothing.”

Engaging experiences

Consumers apparently are deeply engaged. According to data supplied by the video marketing platform Innovid in its 2017 Global Video Benchmarks report, consumers spend an average of 41.3 seconds watching so-called custom interactive ads that contain a variety of interactive elements on top of the time they spend watching 15- or 30-second standard pre-roll ads. Innovid also discovered custom interactive video campaigns generate a 561% lift in total user activity compared to standard pre-roll campaigns.
“You can more than double the engagement time with the consumer by running interactive video,” proclaimed Ronnie Lavi, senior vice president of product at Innovid. “Once you understand that — and you start calculating your cost per second and engagement — your ROI looks totally different.”

The ingredients of interactivity

Explaining the capabilities of interactive video ads, Lavi underscored Innovid’s platform essentially turns video players into web pages and web page functionality can thus be translated to ads to make them compelling. For instance, brands can integrate social media feeds, store locators, additional videos or images and product try-ons into interactive video ads. Real-time discount information, behind-the-scenes footage from movie shoots and maps of local establishments can also be components of interactive video ads.
“A user can play with an ad, win or lose points, and play again if they wish. This goes far beyond any kind of ad experience out there today, and packs a much more powerful punch in the same amount of time as a standard video ad,” said Greenberg.

Tactical thinking

While results are promising for interactive video, brands should avoid diving in without a clear strategy, cautioned Matt Byrom, managing director of Wyzowl.
“If you are trying to achieve leads, that should be the focus point. You might get people to fill out a form at a particular point in the video,” Byrom said.
“If it is to improve knowledge transfer, creating a video that directs people to the information they need as quickly as possible would be the right strategy to employ,” he said. “For an interactive video more than most videos, it’s a good idea to plan out what you want to achieve and how to get there.”
Identifying KPIs at the inception of an interactive video ad effort is critical, Amobee’s Down stressed.
Interactive video ads aren’t typical ads — and shouldn’t be evaluated similarly to static videos, advised Lavi. He noted completion rates may not be as crucial for interactive video ads that drive action as standard ads driving awareness, although Innovid revealed the custom interactive completion rate to be 79.3% versus 77.3% for standard pre-roll.
“We see a big trend starting to utilize video more from a bottom funnel [perspective] and, when you do that, then you should definitely think mobile video first to generate higher click-through rates than desktop,” said Lavi.
Data capture can be a central interactive video ad imperative as the amount and type of data that can be gathered from an interactive video ad is much greater than the amount from a standard ad, per Greenberg.
“In a campaign for a leading audiobook brand, the ad asked users where they prefer listening to audiobooks and which genre they loved best,” Greenberg said. “Just from looking at the in-ad behavioral data the brand was able to identify that the majority of users prefer to listen to fiction in the car on the way to work. That insight then contributed to a follow-up campaign leveraging this data point.”

Technical Challenges:

Interactive video ads are rising as the technological infrastructure that supports them is transitioning. Flash is being abandoned in favor of HTML5. However, it’s not been a completely smooth road to HTML5 adoption. Currently, Sizmek estimates about 85% of its interactive video executions are HTML5-based, a dramatic swing from Q1 of last year, when around 98% were Flash-based.
“During the shift from Flash to HTML5 and in parallel with the increased demand of more engaging video ad opportunities outside of your traditional 30-second spots, publishers and players now need to get up to speed supporting this new tech environment, if they are not there yet,” said Rogers. “Not all players can accept HTML5 VPAID tags. These are some technical challenges that we are seeing.”
In another interactive video dilemma, Byrom mentioned interactivity can be lost in mobile devices as viewers enlarge videos to full screens. The market is still quite early, so the software for creating interactive video is relatively new. There are big advances to come over the next few years. For the viewer, the experience will improve.”
Besides the technical difficulties, cost can be an issue for brands considering interactive video ads. Byrom said the expense of producing them isn’t strikingly higher than standard video, but acknowledged it can be slightly higher due to “work to add interactivity.” CPMs, on the other hand, are substantially higher for interactive video ads. Rogers estimated they can be 5X to 7X higher than CPMs for non-interactive spots.

Future Trends

Asked to peer into advertising crystal balls, interactive video experts predicted over-the-top video and social media will play increasingly larger roles. Already, OTT ads are swelling. Innovid reported a 27% jump in the number of advertisers running spots on OTT from the first half to the second half of last year.
“It’s all about reaching your consumer at the end of the day, and content in the OTT world is very powerful. Once consumers are in that environment, it’s easier than desktop or mobile to pull in that engagement for more click-throughs and video plays to learn more about a product,” said Rogers. “The consumer really walks away with a better understanding about the brand or the product to move them forward in the purchase funnel.”
Social media presents enormous promise for interactive video ads, too.
Despite the vast potential for interactive video ads on OTT, mobile and more, it isn’t overtaking static video, at least not for the foreseeable future. “Interactive video ads are a very good way of telling a story that engages the viewer,” said Greenberg. “It’s unlikely to replace static video because some stories simply don’t need that layer, but it will likely eventually take a big chunk of video budgets.”

Programmatic: Where Does It Go From Here?

Sourced from: https://www.linkedin.com/pulse/programmatic-where-does-go-from-here-andrew-moskowitz

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. The only thing standing in the way of this change is that marketers lack of knowledge of the process and reluctance to give up previous ways of purchasing ads in favour of the complex yet extremely effective instant, automated bidding process used in programmatic marketing. A little knowledge can go a long way, so we thought an introduction to the concept of programmatic marketing would be useful for digital marketers.

Many industry leaders are calling programmatic the future of advertising. And there’s definitely data to support that: according to a recent study by invesp, more than ⅔ of US Digital Display ad spending is programmatic, and that number is projected to grow to a whopping 82% 2018, for a total of $37.88 billion (yes, that’s billion with a B).

But where does it go from here? What’s next for programmatic?

Data Importance

Advertising without data is like cooking without using the proper ingredients. Sure, the finished product may be edible, but it won’t necessarily taste good. Just like a delectable home-cooked meal, an effective advertising strategy requires the use of a diverse assortment of elements to make it a success.

When it comes to programmatic marketing, data is the essential ingredient that makes it so effective. It helps marketers hone in on their ideal customers, no matter where they are across the Web. The more high-quality data a business can harness, the better their results will be. Sure, you can still deliver an ad programmatically, but without baking in data-driven insights, the results would be pretty rotten.

Client and Agency Relationships Will Change

As programmatic advertising becomes more and more popular, expect to see a big shift in client and agency relationships. Because the automation that programmatic advertising offers is so much faster and more efficient than manual media buying, agencies are going to need to rethink their strategy and how they can offer value to their clients. Brands that continue to manually buy ads will quickly fall behind in the programmatic advertising space, so media buying agencies need to find a new way to stay relevant as more companies bring their advertising efforts in-house thanks to advances in programmatic advertising technology.

 Programmatic TV

Advertising insiders have been talking about programmatic TV being the “next big thing” for years, but in 2018 and beyond, it’s looking like that’s actually going to become a reality. A huge part of the delay has been a lack of ad inventory, particularly in prime time, national spots. But ad inventory is already increasing in 2017 with more large, national brands expressing interest, so the rise of programmatic TV should be right around the corner.

Advertising Will Get More Personal

One of the biggest benefits of programmatic advertising is the ability to personalize messaging to each individual user. As programmatic technology becomes more sophisticated, advertisers will be able to hone in even further on their user and tailor their messaging to be more personal and specific. And, trust me, this is a good thing: in a recent survey, 61% of consumers said they felt more positively about a brand when their messaging was personalized. So, the more personalization, the better.

Programmatic is having a big 2017, but it’s set to have an even bigger 2018 and beyond. I, for one, am excited to see where it goes from here. How about you?

 

Mobile Marketers, Are You Ready for 2021?

 

This piece was originally featured in https://www.leanplum.com

It seems with every passing month the market for mobile apps grows bigger and bigger. In MediaPost’s report on App Annie’s latest stats, consumers are forecasted to spend $139 billion on apps by 2021. The research also shows that consumers are already spending twice as much time in apps than they did two years ago.

The unprecedented growth in mobile shows no signs of slowing, so what are marketers doing to stay ahead of the curve?

It’s easy to become overwhelmed with all the opportunities in the mobile world, but the worst thing you can do is nothing. Start by making mobile a central part of your marketing strategy, so you can be present and interact with consumers on their mobile devices.

Increased mobile usage isn’t always a good thing — it will also signal increased apps (and competition) in the market. The supply of apps grows to meet the demand of consumers, making it harder for apps to stand out because they’re not the only player in the space.

In this landscape, marketing is more important than ever before. And it’s not paid user acquisition that sets the best apps apart from the rest — it’s engagement. With personalized marketing and an optimized in-app experience, leading apps are able to keep users engaged beyond those first few critical days, weeks, and months, earning more revenue per person.

Here are some points.

  • People look at mobile screens more than ever:

IDC research shows a staggering 79% of smartphone users have their phone on or near them each hour of the waking day, except two (where they have presumably misplaced it!). People spend an average of 195 minutes per day using their smartphone. For the first time, marketers have been able to reach consumers 24/7. So you need to be ready to interact with customers when they want you – whether for shopping, service, product information or complaints. Get this right and you can provide the customer experience they long for.

  • Mobile commerce is on the rise :

Shopping has transitioned across devices. Where e-commerce used to be a desktop activity, people are turning to their mobiles. According to HubSpot, mobile commerce will command 24.4% of overall e-commerce profit by the end of 2017. From here, other trends are sprouting. Instagram has just launched ads with “Shop Now” buttons, Pinterest has finally revealed “Buyable Pins”, and Google recently announced that a “Buy” button will soon be available to mobile shoppers. Now it’s down to brands to capitalise on the mobile revenue stream, using mobile-specific advertising, search engine marketing and mobile-friendly web pages to get in front of shoppers when it counts.

  • Shoppers use mobiles in the physical store too:

Don’t underestimate the power of mobile in the physical store too. Three out of four shoppers do product research using the mobile device, according to Marketo. But that doesn’t stop when they enter the store – shoppers continue to use their smartphones to compare products and prices. Retailers need to look at how to integrate mobile into their in-store experience and increase in-store engagement. Hyper-targeted mobile ads and SMS marketing are a good place to start.

  • Evolution of SMS marketing:

SMS marketing is a powerful way to get your message straight into people’s hands, without the clutter of email inboxes or noise of other channels. Text messages not only have at least a 90% average open rate, they can also quite literally stop people in their tracks – an astounding 98% of people will read an SMS message within three minutes of that little beep, according to Nielsen .

Below, the  detail how the forecasts were derived and what mobile marketers can do to prepare for the future.

Where Will Mobile Be In 2021?

 

 

According to App Annie’s research, mobile growth is not slowing down anytime soon. Consider these points:

  • Combining Google Play and third-party distributors, consumer spend on Android stores is expected to surpass the iOS App Store this year
  • However, the App Store is positioned to reclaim its lead by 2021 with $60 billion in consumer spend, thanks to its steadily growing revenue per device
  • The five largest mature markets for mobile (USA, China, Japan, South Korea, and UK) are expected to account for 85 percent of total consumer spend in 2021
  • Emerging markets (especially India, Mexico, Brazil, and Indonesia) are expected to drive more app downloads as 3 billion new consumers adopt mobile
  • Global downloads across all app stores will likely increase 20 percent annually to 352 billion in 2021

Even though mobile apps have come a long way since the iPhone’s launch 10 years ago, we still consider it a nascent market with a lot of upside.

Mobile devices haven’t fully penetrated emerging markets, meaning there will be growing opportunities for new user acquisition in years to come. And while most people in mature markets are not new to mobile, we expect mobile teams will do a better job of monetizing their current users. They will have to.

Why? If mature markets will account for 85 percent of consumer spend and they’re already saturated with mobile devices and apps, then it’s business-critical to retain and monetize existing users.

Large and Pop Up ads force consumer to block online ads

This piece was originally featured in marketingsherpa

https://www.marketingsherpa.com/article/chart/online-ad-blocking-by-income

 

SUMMARY:       

Everyone today has an opinion about online ads. We wear two hats: we’re online marketers and online browsers who consume voracious amounts of content. So the ad blocking phenomenon, and the debate surrounding it, is incredibly interesting for us as observers. As inbound marketers, we see the need for businesses and content creators to hit their bottom line, but as online content consumers, we also see a lot of annoying ads.Based on the way the landscape is evolving, the future of online advertising is looking more and more tenuous. We wondered: is there a way that content producers and ad publishers can make money without creating a hugely disruptive and annoying ad experience? What kind of advertising do online browsers tolerate today, and why do they use ad blockers to begin with? With even Google considering an ad blocker for Chrome, the idea that newly empowered consumers can choose not to view certain ads is an even more looming concern for marketers and publishers.So, in this Chart of the Week article, we take a look at why consumers block online ads, specifically broken down by different income levels.A survey of  2,400 consumers, sampled to reflect a close match to the U.S. population’s demographics: Why do you block online ads?

 

 

 

Disruptive ads are the top consumer complaint at all income levels

Overall, three out of 10 Americans block online ads because they said, “I dislike large ads that pop up over the entire webpage.”

This was the top reason for every income group as well, peaking at a third (33%) of consumers making $50,000 – $74,900. When we asked consumers about how they prefer to receive ads from companies, online pop-ups were the second-to-least preferred type of ad, while social media ads, online banner ads and search engine ads ranked significantly higher.

More affluent consumers less swayed by value of advertising

The clearest trendline we discovered based on income was to the response “I know the value of advertising but I don’t care,” climbing from 9% of respondents making less than $24,900 to 14% of respondents making $75,000 or more.

This could be because less affluent customers are more likely to appreciate the free content than more affluent customers who consider it a waste of their (more valuable) time. One way you could put this data into action is to emphasize the free value they receive because of your advertising if your ideal customer is in a lower income demographic, but attempt to create premium, advertising-free experiences if your focus is a more affluent demographic.

Disdain for audio autoplay varies by income as well

“Audio AutoPlay of online ads is intrusive” grew from 17% of respondents making less than $24,900 to 24% of consumers making $75,000 to $99,900, before dropping to 16% of consumers making $100,000 or more.

This may be due to consumers’ work experience. The likelihood of working in an office setting could increase as income increases. However, once income climbs above $100,000, those same office workers might have a private office and not be on the floor of an open office floor plan, thus less sensitive to noise.

Whatever the reason, it brings up a more fundamental point when engaging in online advertising: consider not only the content of your advertising but the context in which your prospective customers are interacting with it.

6 Ways To Improve Your Email Marketing Campaigns And Boost Sales Online

Email marketing , usually refers as Email Direct Marketing, is the act of sending a  commercial message, typically to a group of people, using email, which also known as Electronic Direct Mail (eDM). In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Each email in a user’s inbox only gets a split-second of attention. Everything from how the email starts off to how it’s formatted has a big impact on whether I’m going to give it another three seconds of my attention or not.

Our agency does email marketing for many of our clients. We use certain best practices to get some pretty darn impressive results. These practices are quite straightforward, and not complex, but they represent simple ways to help your business improve your email marketing. Let me share what those rules are. 

Read More

  1. Know your audience

Know who your audience is and make sure to send them messages that are relevant to them. One of the worst mistakes you can make with your email marketing is to simply blast every subscriber on your list with the same message.

As I’m writing this I just received an email from my health clinic promoting a female wellness program. It’s obvious that the content in this email is not relevant to me or my health needs, and yet, it ended up in my inbox. Using list segmentation to send the right message to the right audience is critical to success with email marketing. You can be sure that the email I just received from my health provider is not going to do much to improve my relationship with that business because I know they don’t care about who I am and what my specific needs are. Not to mention that when you’re dealing with serious topics like health-related information, blasting the same content to all your users can have some pretty bad results.

List segmentation is simple to do. I suggest working with an email marketing platform, like Marketo, to make sure your email campaigns are segmented to reach the right audiences.

  1. Keep it short

In the early days of email marketing it was common to get email newsletters that had two or three columns packed with content rendered in small text. Even though they’re less common now, those types of emails still get sent with surprising frequency. When you receive one you’re immediately overwhelmed by the amount of content to take in. Your eye has no idea where to focus. Mealpal’s email campaigns contain concise messaging.[/caption]

People want to read one main message. They don’t want to look at a spreadsheet, a table of contents, or an entire article contained within an email. Keep your emails simple by writing messages that are clear and concise. If users are interested in what you’ve presented, they’ll go to your website to read more. Don’t try to cram too much information into your email. The truth is that simple messages are the ones that people react to.

One big reason to keep your email messages short and to the point is that most emails are read on mobile. There’s no way around it — the emails your business sends will be read on mobile devices. Decision-makers especially are busy people. They’re reading emails on their way to and from a meeting, or when they’re in transit because when they are at their desktop, they’re using that time to get work done, not to sift through their inboxes.

So be sure to keep emails short and concise. Get to the point. And remember that four sentences in an email on mobile looks like a novel. Keep that in mind when determining how much content to include. 

  1. Cut out the fluff

How many of you get emails that begin with  “Hello Sir, Good day to you?” Or my personal favorite, “I’m sorry to be bothering you.” Or, even better, “I know you’re busy, but…”

Not only are these opening lines stiff and awkward, but they’re also a huge waste of valuable real estate. The opening of your email has to immediately capture the user’s attention and make him or her feel compelled to read further. Your opening needs to grab the user by speaking to his needs. All of us, especially the decision-makers a lot of email marketing campaigns target, are pressed for time and we aren’t going to read past the first sentence of an email if we don’t see clear value in doing so. If you have value to offer to your customer or prospect, get straight to the point and tell them exactly what you can do for them. Your email marketing is about what you can do for your customer or prospect. So make sure they don’t miss the point because they got lost in the pleasantries. Cut the fluff and get straight to presenting a clear, compelling message that speaks to a user’s needs or desires.

  1. Make it personal

Along with the fluffiness factor, there’s another strong reason not to begin your emails with “Dear Sir” or “Dear Mrs.” or “Dear Customer.” Those aren’t personal introductions and in email marketing, it pays to be personal. Email intros that begin with “Dear Sir” sound generic and are a signal to users that the email content is probably not very tailored to them.

If you’re sending out a letter, put the person’s name in the introduction. If you’re sending out more image-driven emails that won’t have an introduction, you can still personalize the email with the user’s name in the subject line. Both of these things are easily done in most email platforms with minimal effort. Personal introductions show users that you care, and they’re likely to be more effective at capturing user attention than generic introductions are. 

  1. Have a Call-to-Action

Of course your email needs to have a call-to-action (CTA). Otherwise, how will your users know what they’re expected to do? The trick is to have one single CTA in your email directing users what to do next. Multiples CTAs in one email risks confusing the user and making them less likely to click altogether. The job of the email marketer is to make the user’s life as easy as possible, so provide one clear CTA that leads to a landing page that matches the expectations you have created for users. 

  1. Make it easy to read

One of the most important components of email marketing is to make sure your emails are easy and enjoyable to read. Don’t make users squint or strain their eyes to see your content. Use large, readable fonts that can be easily seen on desktop and mobile. For text-heavy emails, always use black text on a white background — that’s the most readable combination. Not white text on a black background, or white text on a neon blue background. If you’re serious about your business, make your emails professional and easy to read. How frustrating is it to open an email on your mobile device and have to pinch and scroll back and forth vertically in order to read the content? Pretty frustrating. Frustrating enough, in fact, that you might abandon the email and never return. That’s why, from a mobile perspective, it’s a good idea to use a stacked layout, which presents content in a vertical alignment that works better on narrow screens. This will ensure maximum readability on mobile devices.

       Leveraging Email Marketing To Drive Sales

Take note of these best practices. Designing an email that is clean, simple, and focuses on one clear message takes less time than it does to design one that’s crammed with extraneous content. Simple, straightforward emails are also more effective. Save your creative flourishes for your oil painting hobby. When it comes to email marketing, err on the side of simplicity.

For nearly all companies within the B2B and B2C world, if you have something of value to say, get to the point, say it simply, and make follow-up action clear and easy to accomplish.

This Is How We Optimized In-App Purchase for Jabong over 3%

Client:

Being one of the leading e-commerce website the entire focus was new customer acquisition along-with the volume of sales.

Strategy:

Having direct control over the media like Zoutons / Collegedunia, reaching out to the target audience. Also targeting the user on mobile and desktop through display platforms.

Result:

Desktop: 

  • Targeting the subscribers from Zoutons / Collegedunia which fits in the audience for Jabong helped in maximizing the ROI for the client.
  • Using programmatic platforms to re-target the user helped in achieving the KPI’s of  conversion ratio of over 2% and maintaining the desired AOV over INR 1500.

Mobile:

  • Same set of expertise was also aligned to the mobile division which helped client achieve over 500 daily installs maintaining KPI of In-App transaction of over 2-3%.
  • Performance has helped us to retain the client for over 5 months and volumes of transactions is on the increase day on day.

Over 1500 interested leads delivered within a Month for Toyota-Liva

Brand: Toyota  

Campaign: Remember December Campaign

To Generated the volume of interested inquiries keeping strict control over quality.

Strategy:

With a price range of over 5 lac the target audience was Working Professionals / Self employed with a earning over 10LPA living across Major metros through EDM / Displays.

Results:

Over 1500 interested enquiries were generated in a short span of 20 days. Targeting user through promotional mailers increased the interested inquiries.

Campaign was also executed through banners on automobile/ business/ entertainment sites wherein built audience was captured and retargeted across platforms.

The campaign is successfully running for the last 4 months.