Jabong acquires Fashion Savvy Users through 3.14 Digital

Jabong acquires Fashion Savvy Users through 3.14 Digital

About Client Jabong, India’s leading fashion and lifestyle e-commerce portal housing over 1200 brands and above 1.5 lacs products partnered with 3.14 to acquire users at low costs and drive eventual ROI. The Challenge Acquire high quality users through the following measures: Driving sales and generating ROAS. Generating new signups to increase the overall reach of the brand. The 3.14 Solution Creative formats adhering to the user creative click history based on our historical data across segments were used. In…

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Display Advertising vs Affiliate Marketing: Which One to Go for?

Display Advertising vs Affiliate Marketing: Which One to Go for?

Online marketing, also known as internet advertising, has created a new era of opportunities. It has benefited not only businesses but also many individuals. It has now become a common and primary way of advertising for almost all kinds of organizations. In 2013, out of a total USD 5.56 billion spent on media ads, USD 0.6 billion was spent on digital and mobile internet advertising. This grew to USD 1.52 billion in 2016, from a total of USD 7.03 billion….

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Viewability is the New Currency for Brand Advertising

Viewability is the New Currency for Brand Advertising

In the today’s digital advertising ecosystem, viewability weighs a lot. For brands, it is an indication of high quality ads. For publishers, it is about the inventory appeal. For technology contributors, it is the currency everyone wants to trade on. But what makes an ad viewable? Are there factors that affect the viewability? How can viewability be tracked when the process is automated? Read further to learn more. What is Brand Advertising?  These days, when there are plenty of organizations…

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Top 5 Ad Networks That Promise High Returns for Your Website

Top 5 Ad Networks That Promise High Returns for Your Website

Nowadays, advertising networks are great earning sources for bloggers all around the globe. When you decide to monetize your site and traffic, undoubtedly the first option that crosses your mind is Google AdSense. There is no issue with that as AdSense is the largest ad network and the quality of their advertisements are second to none. But that does not make it one among the best ad networks in the world.   Top 5 Ad Networks for Small Publishers Today,…

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Best 5 Ad Networks That Offer Maximum Revenues to Publishers

Best 5 Ad Networks That Offer Maximum Revenues to Publishers

Having your own website or blog is exhilarating. You can post your writings, creations and publish many other things on it. But having a web page is not all about living your passion, you can also earn a good amount of money using it. In fact, the ultimate aim of creating a web page is to earn money through it, and the best method to earn money is to monetize your web page by displaying ads on it. Nowadays, there…

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One Year After Demonetization: Impact on Digital Marketing

One Year After Demonetization: Impact on Digital Marketing

Demonetization is a historic event for the Indian economy and is surely going to be remembered for ages. This is one of the rare measures that impacted almost every single person in the country, from the proletariat to the bourgeosie. Along with fetching mixed reactions from public and the experts, demonetization has brought several positive and negative consequences with it. People standing in long queues for drawing their hard-earned savings, an acute cash crunch in markets, sudden downfall of demands…

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Real Time Advertising: Boost Your Revenue with Instantaneous Replay Ads

Real Time Advertising: Boost Your Revenue with Instantaneous Replay Ads

A good advertising campaign can do wonders for any business. To make an advertisement work well, it needs to reach the relevant audience as well as also needs to have the relevant content which can make a potential buyer attract towards the brand. In the age of digital advertising, especially internet advertising, the advertisement changed completely. Many new advertising strategies and methods have evolved, some have been successful, and some have not. Advertisers have always been looking to deliver marketing…

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Story of Two Ad Networks: A Unique Tactic of Media iQ Outdid ‘Rocket Fuel’

Story of Two Ad Networks: A Unique Tactic of Media iQ Outdid ‘Rocket Fuel’

In spite of the rise of trading desks, Media iQ flourished. And so did another ‘programmatic’ ad network, Rocket Fuel. The strategy of both ad network could not have been more dissimilar, as they both built-out their business offerings. The main reason the experts were quite skeptical of the Media iQ offering was their primary customers, namely the agencies. Read further to get a better idea of the whole scenario. What is an Ad Network? The most interesting concept which…

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Top 7 Digital Marketing Trends to Watch for in 2017

Top 7 Digital Marketing Trends to Watch for in 2017

It is no secret that majority of the best direct digital marketers in the world have a background in affiliate marketing. Affiliate Marketing India is a rapidly escalating force in the current marketing playing field. Most of the technology, strategy, and principles we use every day as online marketers have their roots in the early days of adult affiliate marketing. It is imperative to know the ongoing shift and stay updated at all times. To learn about key digital marketing trends, click…

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3dot14 Digital at India Affiliate Summit 2017

3dot14 Digital at India Affiliate Summit 2017

3dot14 Digital participated in the India Affiliate Summit 2017, hosted by Internet and Mobile Association of India (IAMAI), on the October 5 and 6 at Leela Ambience, Gurugram. The timing for such a convention is propitious as affiliate marketing India is expanding at a phenomenal rate. With the objective of revolutionizing the affiliate marketing space in India, the India Affiliate Summit (IAS) ensured it was a splendid hub for meeting crème de la crème of the Indian and international networks, developers and big…

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